diff --git a/app/Services/Care/DemoTenantSeeder.php b/app/Services/Care/DemoTenantSeeder.php
index 67fdd7b..a8c5126 100644
--- a/app/Services/Care/DemoTenantSeeder.php
+++ b/app/Services/Care/DemoTenantSeeder.php
@@ -855,6 +855,16 @@ class DemoTenantSeeder
                 // One doctor = one branch. Only link the specialty desk on their home site.
                 $assignMember = $member && $homeBranchId > 0 && (int) $branch->id === $homeBranchId;
                 $stableRef = sprintf('demo-specialty-%s-%s', $key, $branch->id);
+                $doctorName = (string) (\App\Support\DemoWorld::SPECIALTY_DOCTORS[$key]
+                    ?? ('Dr. '.($definition['label'] ?? ucfirst($key))));
+                if ($assignMember && is_array($staff) && filled($staff['name'] ?? null)) {
+                    $practitionerName = (string) $staff['name'];
+                } elseif ($assignMember) {
+                    $practitionerName = $doctorName;
+                } else {
+                    // Cover desk for demo traffic at other sites — still a clinician, never a "Clinic" entity.
+                    $practitionerName = $doctorName.' · '.$branch->name;
+                }
                 $practitioner = Practitioner::withTrashed()->updateOrCreate(
                     [
                         'organization_id' => $organization->id,
@@ -865,9 +875,7 @@ class DemoTenantSeeder
                         'branch_id' => $branch->id,
                         'department_id' => $department->id,
                         'member_id' => $assignMember ? $member->id : null,
-                        'name' => $assignMember && is_array($staff)
-                            ? (string) $staff['name']
-                            : (($definition['label'] ?? ucfirst($key)).' Clinic'),
+                        'name' => $practitionerName,
                         'specialty' => (string) ($definition['label'] ?? $key),
                         'room' => ($definition['label'] ?? 'Specialty').' Bay',
                         'is_active' => true,