diff --git a/.env.example b/.env.example
index 9c106e8..d2f4f4a 100644
--- a/.env.example
+++ b/.env.example
@@ -39,6 +39,18 @@ PAY_API_KEY_EVENTS=
 IDENTITY_API_URL=https://ladill.com/api
 IDENTITY_API_KEY_EVENTS=
 
+MEET_API_URL=https://meet.ladill.com/api/service/v1
+MEET_API_KEY_EVENTS=
+
+SMS_PLATFORM_API_URL=https://ladill.com/api
+SMS_API_KEY_EVENTS=
+SMS_DEFAULT_SENDER_ID=Ladill
+
+SMTP_PLATFORM_API_URL=https://ladill.com/api/smtp
+SMTP_API_KEY_EVENTS=
+EVENTS_SMTP_FROM=events@ladill.com
+EVENTS_SMTP_FROM_NAME="Ladill Events"
+
 AFIA_ENABLED=true
 AFIA_PRODUCT=events
 AFIA_PROVIDER=openai
diff --git a/app/Http/Controllers/Events/AttendeeController.php b/app/Http/Controllers/Events/AttendeeController.php
index f8ed066..6ba97a3 100644
--- a/app/Http/Controllers/Events/AttendeeController.php
+++ b/app/Http/Controllers/Events/AttendeeController.php
@@ -5,18 +5,20 @@ namespace App\Http\Controllers\Events;
 use App\Http\Controllers\Controller;
 use App\Models\QrCode;
 use App\Models\QrEventRegistration;
-use App\Notifications\EventProgrammeSharedNotification;
 use App\Services\Billing\SmsService;
+use App\Services\Events\EventEmailService;
 use App\Support\Events\EventBadgeZpl;
 use Illuminate\Http\RedirectResponse;
 use Illuminate\Http\Request;
 use Illuminate\Http\Response;
-use Illuminate\Support\Facades\Notification;
 use Illuminate\View\View;
 
 class AttendeeController extends Controller
 {
-    public function __construct(private readonly SmsService $sms) {}
+    public function __construct(
+        private readonly SmsService $sms,
+        private readonly EventEmailService $email,
+    ) {}
 
     public function hub(Request $request): View
     {
@@ -163,13 +165,19 @@ class AttendeeController extends Controller
 
         foreach ($recipients as $reg) {
             if ($reg->attendee_email) {
-                Notification::route('mail', $reg->attendee_email)
-                    ->notify(new EventProgrammeSharedNotification($event, $programme, $reg->attendee_name));
+                $this->email->sendProgrammeShare(
+                    (string) $event->user->public_id,
+                    $reg->attendee_email,
+                    $eventName,
+                    $programmeUrl,
+                    $reg->attendee_name,
+                );
                 $emailed++;
             }
 
             if ($reg->attendee_phone) {
                 $this->sms->send(
+                    (string) $event->user->public_id,
                     $reg->attendee_phone,
                     sprintf(
                         'Hi %s, the programme for %s is here: %s',
diff --git a/app/Models/QrSetting.php b/app/Models/QrSetting.php
index 8e35010..7bbbcc1 100644
--- a/app/Models/QrSetting.php
+++ b/app/Models/QrSetting.php
@@ -42,6 +42,7 @@ class QrSetting extends Model
             'organizer',
             'registration_open',
             'badge_fields',
+            'format',
         ];
     }
 
@@ -142,6 +143,9 @@ class QrSetting extends Model
             'organizer' => mb_substr(trim((string) ($input['organizer'] ?? '')), 0, 120),
             'registration_open' => filter_var($input['registration_open'] ?? true, FILTER_VALIDATE_BOOL),
             'badge_fields' => $badgeFields !== [] ? $badgeFields : ['Company', 'Role'],
+            'format' => in_array($input['format'] ?? 'in_person', ['in_person', 'virtual', 'hybrid'], true)
+                ? ($input['format'] ?? 'in_person')
+                : 'in_person',
         ];
     }
 
diff --git a/app/Services/Billing/PlatformEmailClient.php b/app/Services/Billing/PlatformEmailClient.php
new file mode 100644
index 0000000..080b7f8
--- /dev/null
+++ b/app/Services/Billing/PlatformEmailClient.php
@@ -0,0 +1,57 @@
+<?php
+
+namespace App\Services\Billing;
+
+use Illuminate\Support\Facades\Http;
+use Illuminate\Support\Facades\Log;
+
+class PlatformEmailClient
+{
+    private function base(): string
+    {
+        return rtrim((string) config('smtp.platform_api_url', 'https://ladill.com/api/smtp'), '/');
+    }
+
+    private function token(): string
+    {
+        return (string) config('smtp.platform_api_key', '');
+    }
+
+    public function send(string $ownerPublicId, string $to, string $subject, string $html, ?string $text = null): bool
+    {
+        if ($this->token() === '') {
+            return false;
+        }
+
+        try {
+            $res = Http::withToken($this->token())->acceptJson()->timeout(30)
+                ->post($this->base().'/messages/send', array_filter([
+                    'user' => $ownerPublicId,
+                    'from' => config('smtp.from'),
+                    'from_name' => config('smtp.from_name'),
+                    'to' => $to,
+                    'subject' => $subject,
+                    'html' => $html,
+                    'text' => $text,
+                ]));
+
+            if ($res->status() === 402) {
+                Log::warning('Platform email send: insufficient balance', ['user' => $ownerPublicId]);
+
+                return false;
+            }
+
+            if ($res->failed()) {
+                Log::warning('Platform email send failed', ['status' => $res->status(), 'body' => $res->body()]);
+
+                return false;
+            }
+
+            return (bool) ($res->json('success') ?? true);
+        } catch (\Throwable $e) {
+            Log::warning('Platform email send error', ['error' => $e->getMessage()]);
+
+            return false;
+        }
+    }
+}
diff --git a/app/Services/Billing/PlatformSmsClient.php b/app/Services/Billing/PlatformSmsClient.php
new file mode 100644
index 0000000..67b0356
--- /dev/null
+++ b/app/Services/Billing/PlatformSmsClient.php
@@ -0,0 +1,114 @@
+<?php
+
+namespace App\Services\Billing;
+
+use Illuminate\Support\Facades\Http;
+use Illuminate\Support\Facades\Log;
+
+class PlatformSmsClient
+{
+    private function base(): string
+    {
+        return rtrim((string) config('sms.platform_api_url', 'https://ladill.com/api'), '/');
+    }
+
+    private function token(): string
+    {
+        return (string) config('sms.platform_api_key', '');
+    }
+
+    /** @return list<array<string, mixed>> */
+    public function services(string $ownerPublicId): array
+    {
+        if ($this->token() === '') {
+            return [];
+        }
+
+        try {
+            $res = Http::withToken($this->token())->acceptJson()->timeout(15)
+                ->get($this->base().'/sms/services', ['user' => $ownerPublicId]);
+
+            if ($res->failed()) {
+                return [];
+            }
+
+            return (array) ($res->json('data') ?? []);
+        } catch (\Throwable $e) {
+            Log::warning('Platform SMS services lookup failed', ['error' => $e->getMessage()]);
+
+            return [];
+        }
+    }
+
+    public function ensureServiceId(string $ownerPublicId): ?int
+    {
+        $services = $this->services($ownerPublicId);
+        if ($services !== []) {
+            return (int) ($services[0]['id'] ?? 0) ?: null;
+        }
+
+        if ($this->token() === '') {
+            return null;
+        }
+
+        try {
+            $res = Http::withToken($this->token())->acceptJson()->timeout(15)
+                ->post($this->base().'/sms/services', [
+                    'user' => $ownerPublicId,
+                    'name' => 'Ladill Events',
+                    'brand_name' => 'Events',
+                ]);
+
+            if ($res->failed()) {
+                return null;
+            }
+
+            return (int) ($res->json('data.id') ?? 0) ?: null;
+        } catch (\Throwable $e) {
+            Log::warning('Platform SMS service create failed', ['error' => $e->getMessage()]);
+
+            return null;
+        }
+    }
+
+    public function send(string $ownerPublicId, string $to, string $message, ?string $senderId = null): bool
+    {
+        if ($this->token() === '') {
+            return false;
+        }
+
+        $serviceId = $this->ensureServiceId($ownerPublicId);
+        if (! $serviceId) {
+            return false;
+        }
+
+        try {
+            $res = Http::withToken($this->token())->acceptJson()->timeout(30)
+                ->post($this->base().'/sms/messages/send', array_filter([
+                    'user' => $ownerPublicId,
+                    'sms_service_id' => $serviceId,
+                    'to' => $to,
+                    'text' => $message,
+                    'sender_id' => $senderId ?? config('sms.default_sender_id'),
+                ]));
+
+            if ($res->status() === 402) {
+                Log::warning('Platform SMS send: insufficient balance', ['user' => $ownerPublicId]);
+
+                return false;
+            }
+
+            if ($res->failed()) {
+                Log::warning('Platform SMS send failed', ['status' => $res->status(), 'body' => $res->body()]);
+
+                return false;
+            }
+
+            return (bool) ($res->json('success') ?? true);
+        } catch (\Throwable $e) {
+            Log::warning('Platform SMS send error', ['error' => $e->getMessage()]);
+
+            return false;
+        }
+    }
+}
diff --git a/app/Services/Billing/SmsService.php b/app/Services/Billing/SmsService.php
index 8be3d00..acfa99c 100644
--- a/app/Services/Billing/SmsService.php
+++ b/app/Services/Billing/SmsService.php
@@ -2,20 +2,12 @@
 
 namespace App\Services\Billing;
 
-use Illuminate\Support\Facades\Http;
-use Illuminate\Support\Facades\Log;
-
 class SmsService
 {
-    public function send(string $to, string $message): void
+    public function __construct(private readonly PlatformSmsClient $platform) {}
+
+    public function send(string $ownerPublicId, string $to, string $message): void
     {
-        $apiKey = config('services.termii.api_key', '');
-        $senderId = config('services.termii.sender_id', config('app.name', 'LaDill'));
-
-        if ($apiKey === '') {
-            return;
-        }
-
         $phone = preg_replace('/\D+/', '', $to);
         if (strlen($phone) < 9) {
             return;
@@ -27,17 +19,6 @@ class SmsService
             $phone = '233'.substr($phone, 1);
         }
 
-        try {
-            Http::timeout(10)->post('https://v3.api.termii.com/api/sms/send', [
-                'api_key' => $apiKey,
-                'to' => $phone,
-                'from' => $senderId,
-                'sms' => $message,
-                'type' => 'plain',
-                'channel' => 'dnd',
-            ]);
-        } catch (\Throwable $e) {
-            Log::warning('SMS send failed', ['to' => $phone, 'error' => $e->getMessage()]);
-        }
+        $this->platform->send($ownerPublicId, $phone, $message);
     }
 }
diff --git a/app/Services/Events/EventEmailService.php b/app/Services/Events/EventEmailService.php
new file mode 100644
index 0000000..e9c7d0d
--- /dev/null
+++ b/app/Services/Events/EventEmailService.php
@@ -0,0 +1,33 @@
+<?php
+
+namespace App\Services\Events;
+
+use App\Services\Billing\PlatformEmailClient;
+use Illuminate\Support\Facades\View;
+
+class EventEmailService
+{
+    public function __construct(private readonly PlatformEmailClient $platform) {}
+
+    public function sendProgrammeShare(
+        string $ownerPublicId,
+        string $to,
+        string $eventName,
+        string $programmeUrl,
+        ?string $attendeeName = null,
+    ): bool {
+        $html = View::make('mail.notifications.event-programme', [
+            'eventName' => $eventName,
+            'programmeUrl' => $programmeUrl,
+            'attendeeName' => $attendeeName,
+        ])->render();
+
+        return $this->platform->send(
+            $ownerPublicId,
+            $to,
+            'Programme for '.$eventName,
+            $html,
+            strip_tags(str_replace(['<br>', '<br/>', '<br />'], "\n", $html)),
+        );
+    }
+}
diff --git a/app/Services/Events/EventRegistrationService.php b/app/Services/Events/EventRegistrationService.php
index 6502a8f..f1c2c0b 100644
--- a/app/Services/Events/EventRegistrationService.php
+++ b/app/Services/Events/EventRegistrationService.php
@@ -252,6 +252,11 @@ class EventRegistrationService
             return;
         }
 
+        $ownerPublicId = (string) $registration->qrCode?->user?->public_id;
+        if ($ownerPublicId === '') {
+            return;
+        }
+
         $content = $registration->qrCode?->content() ?? [];
         $eventName = $content['name'] ?? $registration->qrCode?->label ?? config('app.name');
         $firstName = explode(' ', $registration->attendee_name)[0];
@@ -276,7 +281,38 @@ class EventRegistrationService
             );
         }
 
-        $this->sms->send($registration->attendee_phone, $message);
+        $joinUrl = $this->nextVirtualJoinUrl($content);
+        if ($joinUrl !== '') {
+            $message .= ' Join: '.$joinUrl;
+        }
+
+        $this->sms->send(
+            $ownerPublicId,
+            $registration->attendee_phone,
+            $message,
+        );
+    }
+
+    /** @param  array<string, mixed>  $content */
+    private function nextVirtualJoinUrl(array $content): string
+    {
+        $format = (string) ($content['format'] ?? 'in_person');
+        if (! in_array($format, ['virtual', 'hybrid'], true)) {
+            return '';
+        }
+
+        foreach ((array) ($content['virtual_sessions'] ?? []) as $session) {
+            if (! is_array($session)) {
+                continue;
+            }
+
+            $joinUrl = trim((string) ($session['join_url'] ?? ''));
+            if ($joinUrl !== '') {
+                return $joinUrl;
+            }
+        }
+
+        return '';
     }
 
     private function uniqueBadgeCode(): string
diff --git a/app/Services/Meet/EventMeetSyncService.php b/app/Services/Meet/EventMeetSyncService.php
new file mode 100644
index 0000000..4580b79
--- /dev/null
+++ b/app/Services/Meet/EventMeetSyncService.php
@@ -0,0 +1,137 @@
+<?php
+
+namespace App\Services\Meet;
+
+use App\Models\QrCode;
+use App\Models\User;
+use Illuminate\Support\Facades\Log;
+use Illuminate\Support\Str;
+
+class EventMeetSyncService
+{
+    public function sync(QrCode $event, User $owner): QrCode
+    {
+        if ($event->type !== QrCode::TYPE_EVENT) {
+            return $event;
+        }
+
+        $content = $event->content();
+        $format = (string) ($content['format'] ?? 'in_person');
+
+        if (! in_array($format, ['virtual', 'hybrid'], true)) {
+            $this->cancelRemovedSessions($event, $owner, []);
+
+            return $event;
+        }
+
+        if ((string) config('meet.key', '') === '') {
+            return $event;
+        }
+
+        $sessions = (array) ($content['virtual_sessions'] ?? []);
+        $client = MeetClient::for($owner->public_id);
+        $synced = [];
+        $activeIds = [];
+
+        foreach ($sessions as $session) {
+            if (! is_array($session)) {
+                continue;
+            }
+
+            $sessionId = trim((string) ($session['id'] ?? ''));
+            if ($sessionId === '') {
+                $sessionId = 'vs-'.Str::lower(Str::random(12));
+            }
+
+            $activeIds[] = $sessionId;
+            $title = trim((string) ($session['title'] ?? ''));
+            if ($title === '') {
+                $synced[] = array_merge($session, ['id' => $sessionId]);
+
+                continue;
+            }
+
+            $roomType = in_array($session['meet_room_type'] ?? '', ['town_hall', 'webinar'], true)
+                ? (string) $session['meet_room_type']
+                : 'town_hall';
+
+            $scheduledAt = $session['scheduled_at'] ?? $content['starts_at'] ?? null;
+
+            try {
+                $result = $client->upsertRoom([
+                    'title' => $title,
+                    'description' => trim((string) ($content['description'] ?? '')) ?: null,
+                    'type' => $roomType,
+                    'scheduled_at' => $scheduledAt,
+                    'duration_minutes' => max(15, (int) ($session['duration_minutes'] ?? 60)),
+                    'timezone' => config('app.timezone', 'UTC'),
+                    'source' => [
+                        'app' => 'events',
+                        'entity_type' => 'virtual_session',
+                        'entity_id' => $sessionId,
+                        'event_id' => (string) $event->id,
+                    ],
+                ]);
+            } catch (\Throwable $e) {
+                Log::warning('Events Meet sync failed', [
+                    'event_id' => $event->id,
+                    'session_id' => $sessionId,
+                    'error' => $e->getMessage(),
+                ]);
+                $synced[] = array_merge($session, ['id' => $sessionId]);
+
+                continue;
+            }
+
+            $room = (array) ($result['room'] ?? []);
+            $synced[] = array_merge($session, [
+                'id' => $sessionId,
+                'meet_room_uuid' => $room['uuid'] ?? $session['meet_room_uuid'] ?? null,
+                'join_url' => $result['join_url'] ?? $session['join_url'] ?? null,
+            ]);
+        }
+
+        $this->cancelRemovedSessions($event, $owner, $activeIds);
+
+        $payload = (array) ($event->payload ?? []);
+        $payload['content'] = array_merge($content, ['virtual_sessions' => array_values($synced)]);
+        $event->payload = $payload;
+        $event->save();
+
+        return $event->fresh();
+    }
+
+    /** @param  list<string>  $keepIds */
+    private function cancelRemovedSessions(QrCode $event, User $owner, array $keepIds): void
+    {
+        if ((string) config('meet.key', '') === '') {
+            return;
+        }
+
+        $previous = (array) ($event->content()['virtual_sessions'] ?? []);
+        $client = MeetClient::for($owner->public_id);
+
+        foreach ($previous as $session) {
+            if (! is_array($session)) {
+                continue;
+            }
+
+            $sessionId = (string) ($session['id'] ?? '');
+            $roomUuid = (string) ($session['meet_room_uuid'] ?? '');
+
+            if ($sessionId === '' || in_array($sessionId, $keepIds, true) || $roomUuid === '') {
+                continue;
+            }
+
+            try {
+                $client->cancelRoom($roomUuid);
+            } catch (\Throwable $e) {
+                Log::warning('Events Meet cancel failed', [
+                    'event_id' => $event->id,
+                    'session_id' => $sessionId,
+                    'error' => $e->getMessage(),
+                ]);
+            }
+        }
+    }
+}
diff --git a/app/Services/Meet/MeetClient.php b/app/Services/Meet/MeetClient.php
new file mode 100644
index 0000000..212c51d
--- /dev/null
+++ b/app/Services/Meet/MeetClient.php
@@ -0,0 +1,122 @@
+<?php
+
+namespace App\Services\Meet;
+
+use Illuminate\Http\Client\ConnectionException;
+use Illuminate\Http\Client\PendingRequest;
+use Illuminate\Support\Facades\Http;
+
+/**
+ * Client for the Ladill Meet service API — virtual sessions linked to Events.
+ */
+class MeetClient
+{
+    public function __construct(private readonly string $ownerRef) {}
+
+    public static function for(string $ownerRef): self
+    {
+        return new self($ownerRef);
+    }
+
+    /**
+     * @return array<string, mixed>|null
+     */
+    public function findBySource(string $app, string $entityId): ?array
+    {
+        try {
+            $response = $this->client()->get('rooms/by-source', [
+                'source_app' => $app,
+                'entity_id' => $entityId,
+                'owner_ref' => $this->ownerRef,
+            ]);
+        } catch (ConnectionException) {
+            return null;
+        }
+
+        if ($response->status() === 404) {
+            return null;
+        }
+
+        if ($response->failed()) {
+            return null;
+        }
+
+        return (array) $response->json();
+    }
+
+    /**
+     * @param  array<string, mixed>  $data
+     * @return array<string, mixed>
+     */
+    public function upsertRoom(array $data): array
+    {
+        return $this->post('rooms', array_merge($data, [
+            'owner_ref' => $this->ownerRef,
+            'host_user_ref' => $data['host_user_ref'] ?? $this->ownerRef,
+        ]));
+    }
+
+    /**
+     * @param  array<string, mixed>  $data
+     * @return array<string, mixed>
+     */
+    public function updateRoom(string $roomUuid, array $data): array
+    {
+        return $this->patch("rooms/{$roomUuid}", array_merge($data, [
+            'owner_ref' => $this->ownerRef,
+            'host_user_ref' => $data['host_user_ref'] ?? $this->ownerRef,
+        ]));
+    }
+
+    public function cancelRoom(string $roomUuid, ?string $hostUserRef = null): array
+    {
+        return $this->post("rooms/{$roomUuid}/cancel", [
+            'owner_ref' => $this->ownerRef,
+            'host_user_ref' => $hostUserRef ?? $this->ownerRef,
+        ]);
+    }
+
+    private function client(): PendingRequest
+    {
+        return Http::baseUrl((string) config('meet.url'))
+            ->withToken((string) config('meet.key'))
+            ->acceptJson()
+            ->asJson()
+            ->connectTimeout(10)
+            ->timeout(20);
+    }
+
+    /**
+     * @return array<string, mixed>
+     */
+    private function post(string $path, array $data): array
+    {
+        return $this->request('post', $path, $data);
+    }
+
+    /**
+     * @return array<string, mixed>
+     */
+    private function patch(string $path, array $data): array
+    {
+        return $this->request('patch', $path, $data);
+    }
+
+    /**
+     * @return array<string, mixed>
+     */
+    private function request(string $method, string $path, array $data): array
+    {
+        try {
+            $response = $this->client()->{$method}($path, $data);
+        } catch (ConnectionException) {
+            throw new \RuntimeException('Could not reach the Meet service.');
+        }
+
+        if ($response->failed()) {
+            throw new \RuntimeException('Meet service error: '.($response->json('message') ?? $response->body()));
+        }
+
+        return (array) $response->json();
+    }
+}
diff --git a/app/Services/Qr/QrCodeManagerService.php b/app/Services/Qr/QrCodeManagerService.php
index 87ce022..50b96ae 100644
--- a/app/Services/Qr/QrCodeManagerService.php
+++ b/app/Services/Qr/QrCodeManagerService.php
@@ -19,6 +19,7 @@ class QrCodeManagerService
         private QrWalletBillingService $billing,
         private QrImageGeneratorService $imageGenerator,
         private QrPayloadValidator $payloadValidator,
+        private \App\Services\Meet\EventMeetSyncService $meetSync,
     ) {}
 
     public function walletFor(User $user): QrWallet
@@ -158,6 +159,10 @@ class QrCodeManagerService
             $this->billing->debitForQrCreation($wallet, $qrCode);
             $this->imageGenerator->generateAndStore($qrCode);
 
+            if ($type === QrCode::TYPE_EVENT) {
+                $qrCode = $this->meetSync->sync($qrCode->fresh(), $user);
+            }
+
             return $qrCode->fresh(['document']);
         });
     }
@@ -294,6 +299,10 @@ class QrCodeManagerService
             $this->imageGenerator->generateAndStore($qrCode);
         }
 
+        if ($qrCode->type === QrCode::TYPE_EVENT) {
+            $qrCode = $this->meetSync->sync($qrCode->fresh(), $qrCode->user);
+        }
+
         return $qrCode->fresh(['document']);
     }
 
@@ -347,7 +356,7 @@ class QrCodeManagerService
             QrCode::TYPE_VCARD => ['first_name', 'last_name', 'phone', 'email', 'company', 'website', 'address', 'note', 'social'],
             QrCode::TYPE_BUSINESS => ['name', 'tagline', 'phone', 'email', 'website', 'address', 'hours'],
             QrCode::TYPE_CHURCH => ['name', 'denomination', 'description', 'phone', 'email', 'website', 'address', 'service_times', 'org_type', 'accepts_payment', 'collection_types', 'brand_color'],
-            QrCode::TYPE_EVENT => ['name', 'tagline', 'description', 'location', 'starts_at', 'ends_at', 'organizer', 'website', 'brand_color', 'tiers', 'badge_fields', 'badge_size', 'registration_open'],
+            QrCode::TYPE_EVENT => ['name', 'tagline', 'description', 'location', 'starts_at', 'ends_at', 'organizer', 'website', 'brand_color', 'tiers', 'badge_fields', 'badge_size', 'registration_open', 'format', 'virtual_sessions'],
             QrCode::TYPE_ITINERARY => ['title', 'subtitle', 'description', 'event_date', 'location', 'brand_color', 'days'],
             QrCode::TYPE_DOCUMENT => ['allow_download'],
             QrCode::TYPE_MENU => ['menu_title', 'sections', 'accepts_payment', 'brand_color', 'shipping_type', 'shipping_fee', 'free_shipping_above'],
diff --git a/app/Services/Qr/QrPayloadValidator.php b/app/Services/Qr/QrPayloadValidator.php
index d7a1f85..f3af4dd 100644
--- a/app/Services/Qr/QrPayloadValidator.php
+++ b/app/Services/Qr/QrPayloadValidator.php
@@ -260,6 +260,12 @@ class QrPayloadValidator
             $categories = [];
         }
 
+        $format = in_array($input['format'] ?? 'in_person', ['in_person', 'virtual', 'hybrid'], true)
+            ? ($input['format'] ?? 'in_person')
+            : 'in_person';
+
+        $virtualSessions = $this->normalizeVirtualSessions($input['virtual_sessions'] ?? [], $format);
+
         // Contributions always take payment; ticketing only for paid tiers; free never.
         $acceptsPayment = match ($mode) {
             'contributions' => true,
@@ -289,11 +295,63 @@ class QrPayloadValidator
                 'accepts_payment' => $acceptsPayment,
                 'registration_open' => filter_var($input['registration_open'] ?? true, FILTER_VALIDATE_BOOL),
                 'programme_qr_id' => ($pid = (int) ($input['programme_qr_id'] ?? 0)) > 0 ? $pid : null,
+                'format' => $format,
+                'virtual_sessions' => $virtualSessions,
             ],
             'destination_url' => null,
         ];
     }
 
+    /** @param  mixed  $sessions */
+    private function normalizeVirtualSessions(mixed $sessions, string $format): array
+    {
+        if ($format === 'in_person') {
+            return [];
+        }
+
+        if (! is_array($sessions)) {
+            return [];
+        }
+
+        $normalized = [];
+        foreach ($sessions as $session) {
+            if (! is_array($session)) {
+                continue;
+            }
+
+            $title = trim((string) ($session['title'] ?? ''));
+            if ($title === '') {
+                continue;
+            }
+
+            $id = trim((string) ($session['id'] ?? ''));
+            $roomType = in_array($session['meet_room_type'] ?? '', ['town_hall', 'webinar'], true)
+                ? (string) $session['meet_room_type']
+                : 'town_hall';
+
+            $itemRefs = [];
+            foreach ((array) ($session['programme_item_refs'] ?? []) as $ref) {
+                $ref = trim((string) $ref);
+                if ($ref !== '') {
+                    $itemRefs[] = mb_substr($ref, 0, 80);
+                }
+            }
+
+            $normalized[] = [
+                'id' => $id !== '' ? mb_substr($id, 0, 64) : null,
+                'title' => mb_substr($title, 0, 120),
+                'meet_room_type' => $roomType,
+                'scheduled_at' => QrDateFormatter::normalize((string) ($session['scheduled_at'] ?? '')),
+                'duration_minutes' => max(15, min(480, (int) ($session['duration_minutes'] ?? 60))),
+                'meet_room_uuid' => ($uuid = trim((string) ($session['meet_room_uuid'] ?? ''))) !== '' ? $uuid : null,
+                'join_url' => ($url = trim((string) ($session['join_url'] ?? ''))) !== '' ? $url : null,
+                'programme_item_refs' => array_values($itemRefs),
+            ];
+        }
+
+        return array_values($normalized);
+    }
+
     /** @param  array<int, array{price: float}>  $tiers */
     private function eventHasPaidTier(array $tiers): bool
     {
diff --git a/config/meet.php b/config/meet.php
new file mode 100644
index 0000000..2fc09c1
--- /dev/null
+++ b/config/meet.php
@@ -0,0 +1,8 @@
+<?php
+
+return [
+
+    'url' => rtrim((string) env('MEET_API_URL', 'https://meet.ladill.com/api/service/v1'), '/'),
+    'key' => env('MEET_API_KEY_EVENTS'),
+
+];
diff --git a/config/sms.php b/config/sms.php
new file mode 100644
index 0000000..9e72577
--- /dev/null
+++ b/config/sms.php
@@ -0,0 +1,7 @@
+<?php
+
+return [
+    'platform_api_url' => env('SMS_PLATFORM_API_URL', 'https://ladill.com/api'),
+    'platform_api_key' => env('SMS_API_KEY_EVENTS'),
+    'default_sender_id' => env('SMS_DEFAULT_SENDER_ID', 'Ladill'),
+];
diff --git a/config/smtp.php b/config/smtp.php
new file mode 100644
index 0000000..18fbd3f
--- /dev/null
+++ b/config/smtp.php
@@ -0,0 +1,8 @@
+<?php
+
+return [
+    'platform_api_url' => env('SMTP_PLATFORM_API_URL', 'https://ladill.com/api/smtp'),
+    'platform_api_key' => env('SMTP_API_KEY_EVENTS'),
+    'from' => env('EVENTS_SMTP_FROM', 'events@ladill.com'),
+    'from_name' => env('EVENTS_SMTP_FROM_NAME', 'Ladill Events'),
+];
diff --git a/resources/views/public/qr/landing.blade.php b/resources/views/public/qr/landing.blade.php
index 493ae11..75df245 100644
--- a/resources/views/public/qr/landing.blade.php
+++ b/resources/views/public/qr/landing.blade.php
@@ -711,6 +711,26 @@
             <p class="mt-6 text-center text-sm leading-relaxed text-slate-600">{{ $content['description'] }}</p>
         @endif
 
+        @php
+            $evFormat = $content['format'] ?? 'in_person';
+            $evVirtualSessions = collect($content['virtual_sessions'] ?? [])->filter(fn ($s) => is_array($s) && ! empty($s['join_url']));
+        @endphp
+        @if(in_array($evFormat, ['virtual', 'hybrid'], true) && $evVirtualSessions->isNotEmpty())
+            <div class="mt-6 space-y-3">
+                <h2 class="text-center text-sm font-bold text-slate-900">Virtual sessions</h2>
+                @foreach($evVirtualSessions as $session)
+                    <a href="{{ $session['join_url'] }}" target="_blank" rel="noopener"
+                       class="block rounded-2xl border border-indigo-100 bg-white px-4 py-3 shadow-sm transition hover:border-indigo-300">
+                        <p class="font-semibold text-slate-900">{{ $session['title'] ?? 'Join session' }}</p>
+                        @if(!empty($session['scheduled_at']))
+                            <p class="mt-1 text-xs text-slate-500">{{ \App\Support\Qr\QrDateFormatter::forDisplay($session['scheduled_at']) }}</p>
+                        @endif
+                        <p class="mt-2 text-xs font-semibold text-indigo-600">Join virtual session →</p>
+                    </a>
+                @endforeach
+            </div>
+        @endif
+
         @if(! $evOpen)
             <div class="mt-6 rounded-2xl border border-amber-200 bg-amber-50 px-5 py-4 text-center text-sm font-medium text-amber-700">{{ $evMode === 'contributions' ? 'Contributions are currently closed.' : 'Registration is currently closed.' }}</div>
         @else
diff --git a/resources/views/qr-codes/partials/type-fields-create.blade.php b/resources/views/qr-codes/partials/type-fields-create.blade.php
index 5515642..5d79583 100644
--- a/resources/views/qr-codes/partials/type-fields-create.blade.php
+++ b/resources/views/qr-codes/partials/type-fields-create.blade.php
@@ -417,6 +417,51 @@
         </div>
         <input type="text" name="location" value="{{ old('location') }}" placeholder="Venue / location"
                class="rounded-xl border border-slate-200 px-3.5 py-2.5 text-sm placeholder:text-slate-400 focus:border-indigo-400 focus:outline-none focus:ring-1 focus:ring-indigo-400/30">
+
+        {{-- Event format + virtual sessions --}}
+        <div x-data="{
+            format: @js(old('format', $ed['format'] ?? 'in_person')),
+            sessions: {{ Illuminate\Support\Js::from(old('virtual_sessions', $ed['virtual_sessions'] ?? [])) }},
+            addSession() { this.sessions.push({ title: '', meet_room_type: 'town_hall', scheduled_at: '', duration_minutes: 60 }); },
+            removeSession(i) { this.sessions.splice(i, 1); }
+        }">
+            <input type="hidden" name="format" :value="format">
+            <p class="mb-2 text-xs font-semibold text-slate-600">Event format</p>
+            <div class="grid grid-cols-3 gap-2">
+                @foreach (['in_person' => 'In person', 'virtual' => 'Virtual', 'hybrid' => 'Hybrid'] as $value => $label)
+                    <button type="button" @click="format = '{{ $value }}'"
+                            :class="format === '{{ $value }}' ? 'border-indigo-500 bg-indigo-50 text-indigo-700' : 'border-slate-200 bg-white text-slate-600'"
+                            class="rounded-xl border px-3 py-2 text-xs font-medium">{{ $label }}</button>
+                @endforeach
+            </div>
+
+            <div x-show="format === 'virtual' || format === 'hybrid'" x-cloak class="mt-4 space-y-3">
+                <div class="flex items-center justify-between">
+                    <p class="text-xs font-semibold text-slate-600">Virtual sessions</p>
+                    <button type="button" @click="addSession()" class="text-xs font-semibold text-indigo-600">+ Add session</button>
+                </div>
+                <template x-for="(session, index) in sessions" :key="index">
+                    <div class="rounded-xl border border-slate-200 p-3 space-y-2">
+                        <input type="hidden" :name="'virtual_sessions[' + index + '][id]'" :value="session.id || ''">
+                        <input type="text" :name="'virtual_sessions[' + index + '][title]'" x-model="session.title" placeholder="Session title"
+                               class="w-full rounded-lg border border-slate-200 px-3 py-2 text-sm">
+                        <div class="grid gap-2 sm:grid-cols-3">
+                            <select :name="'virtual_sessions[' + index + '][meet_room_type]'" x-model="session.meet_room_type"
+                                    class="rounded-lg border border-slate-200 px-3 py-2 text-sm">
+                                <option value="town_hall">Conference</option>
+                                <option value="webinar">Webinar</option>
+                            </select>
+                            <input type="date" :name="'virtual_sessions[' + index + '][scheduled_at]'" x-model="session.scheduled_at"
+                                   class="rounded-lg border border-slate-200 px-3 py-2 text-sm">
+                            <input type="number" min="15" max="480" :name="'virtual_sessions[' + index + '][duration_minutes]'" x-model="session.duration_minutes"
+                                   class="rounded-lg border border-slate-200 px-3 py-2 text-sm" placeholder="Minutes">
+                        </div>
+                        <button type="button" @click="removeSession(index)" class="text-xs text-red-600">Remove</button>
+                    </div>
+                </template>
+            </div>
+        </div>
+
         <div class="grid gap-3 sm:grid-cols-2">
             <input type="text" name="organizer" value="{{ old('organizer', $ed['organizer'] ?? '') }}" placeholder="Organizer name"
                    class="rounded-xl border border-slate-200 px-3.5 py-2.5 text-sm placeholder:text-slate-400 focus:border-indigo-400 focus:outline-none focus:ring-1 focus:ring-indigo-400/30">
diff --git a/resources/views/qr-codes/partials/type-fields-edit.blade.php b/resources/views/qr-codes/partials/type-fields-edit.blade.php
index 716b8c7..2ce4371 100644
--- a/resources/views/qr-codes/partials/type-fields-edit.blade.php
+++ b/resources/views/qr-codes/partials/type-fields-edit.blade.php
@@ -426,6 +426,52 @@
                 </div>
                 <input type="text" name="location" value="{{ $c['location'] ?? '' }}" placeholder="Venue / location"
                        class="rounded-xl border border-slate-200 px-3.5 py-2.5 text-sm placeholder:text-slate-400 focus:border-indigo-400 focus:outline-none focus:ring-1 focus:ring-indigo-400/30">
+
+                <div x-data="{
+                    format: @js(old('format', $c['format'] ?? 'in_person')),
+                    sessions: {{ Illuminate\Support\Js::from(old('virtual_sessions', $c['virtual_sessions'] ?? [])) }},
+                    addSession() { this.sessions.push({ title: '', meet_room_type: 'town_hall', scheduled_at: '', duration_minutes: 60 }); },
+                    removeSession(i) { this.sessions.splice(i, 1); }
+                }">
+                    <input type="hidden" name="format" :value="format">
+                    <p class="mb-2 text-xs font-semibold text-slate-600">Event format</p>
+                    <div class="grid grid-cols-3 gap-2">
+                        @foreach (['in_person' => 'In person', 'virtual' => 'Virtual', 'hybrid' => 'Hybrid'] as $value => $label)
+                            <button type="button" @click="format = '{{ $value }}'"
+                                    :class="format === '{{ $value }}' ? 'border-indigo-500 bg-indigo-50 text-indigo-700' : 'border-slate-200 bg-white text-slate-600'"
+                                    class="rounded-xl border px-3 py-2 text-xs font-medium">{{ $label }}</button>
+                        @endforeach
+                    </div>
+                    <div x-show="format === 'virtual' || format === 'hybrid'" x-cloak class="mt-4 space-y-3">
+                        <div class="flex items-center justify-between">
+                            <p class="text-xs font-semibold text-slate-600">Virtual sessions</p>
+                            <button type="button" @click="addSession()" class="text-xs font-semibold text-indigo-600">+ Add session</button>
+                        </div>
+                        <template x-for="(session, index) in sessions" :key="index">
+                            <div class="rounded-xl border border-slate-200 p-3 space-y-2">
+                                <input type="hidden" :name="'virtual_sessions[' + index + '][id]'" :value="session.id || ''">
+                                <input type="hidden" :name="'virtual_sessions[' + index + '][meet_room_uuid]'" :value="session.meet_room_uuid || ''">
+                                <input type="hidden" :name="'virtual_sessions[' + index + '][join_url]'" :value="session.join_url || ''">
+                                <input type="text" :name="'virtual_sessions[' + index + '][title]'" x-model="session.title" placeholder="Session title"
+                                       class="w-full rounded-lg border border-slate-200 px-3 py-2 text-sm">
+                                <div class="grid gap-2 sm:grid-cols-3">
+                                    <select :name="'virtual_sessions[' + index + '][meet_room_type]'" x-model="session.meet_room_type"
+                                            class="rounded-lg border border-slate-200 px-3 py-2 text-sm">
+                                        <option value="town_hall">Conference</option>
+                                        <option value="webinar">Webinar</option>
+                                    </select>
+                                    <input type="date" :name="'virtual_sessions[' + index + '][scheduled_at]'" x-model="session.scheduled_at"
+                                           class="rounded-lg border border-slate-200 px-3 py-2 text-sm">
+                                    <input type="number" min="15" max="480" :name="'virtual_sessions[' + index + '][duration_minutes]'" x-model="session.duration_minutes"
+                                           class="rounded-lg border border-slate-200 px-3 py-2 text-sm">
+                                </div>
+                                <p x-show="session.join_url" class="text-xs text-emerald-700">Join link ready</p>
+                                <button type="button" @click="removeSession(index)" class="text-xs text-red-600">Remove</button>
+                            </div>
+                        </template>
+                    </div>
+                </div>
+
                 <div class="grid gap-3 sm:grid-cols-2">
                     <input type="text" name="organizer" value="{{ $c['organizer'] ?? '' }}" placeholder="Organizer name"
                            class="rounded-xl border border-slate-200 px-3.5 py-2.5 text-sm placeholder:text-slate-400 focus:border-indigo-400 focus:outline-none focus:ring-1 focus:ring-indigo-400/30">