diff --git a/app/Services/Billing/PlatformEmailClient.php b/app/Services/Billing/PlatformEmailClient.php
index fd0fa52..64f671b 100644
--- a/app/Services/Billing/PlatformEmailClient.php
+++ b/app/Services/Billing/PlatformEmailClient.php
@@ -74,10 +74,12 @@ class PlatformEmailClient
                 ->withHeaders(['Idempotency-Key' => $key])
                 ->acceptJson()
                 ->timeout(30)
+                // from_name: pass the organizer/company display name. Do not default
+                // to EVENTS_SMTP_FROM_NAME ("Ladill Events") — attendee mail is from the customer.
                 ->post($this->base().'/messages/send', array_filter([
                     'user' => $ownerPublicId,
                     'channel' => 'suite',
-                    'from_name' => $fromName ?? config('smtp.from_name'),
+                    'from_name' => $fromName,
                     'to' => $to,
                     'subject' => $subject,
                     'html' => $html,
diff --git a/app/Services/Events/EventEmailService.php b/app/Services/Events/EventEmailService.php
index 02826f2..4b547c1 100644
--- a/app/Services/Events/EventEmailService.php
+++ b/app/Services/Events/EventEmailService.php
@@ -133,6 +133,8 @@ class EventEmailService
         $brandingSettings = AccountBranding::forOwnerRef($ownerPublicId);
         $viewData['logoUrl'] = AccountBranding::emailLogoUrl($brandingSettings);
         $viewData['companyName'] = AccountBranding::companyName($brandingSettings);
+        // From display: organizer name, else account/company branding — never "Ladill Events".
+        $fromName = trim((string) ($replyToName ?: $viewData['companyName'] ?? '')) ?: null;
 
         $html = View::make($view, $viewData)->render();
         $text = strip_tags(str_replace(['<br>', '<br/>', '<br />'], "\n", $html));
@@ -145,6 +147,7 @@ class EventEmailService
             $text,
             $replyToEmail,
             $replyToName,
+            $fromName,
         );
     }
 }
diff --git a/app/Services/Events/EventMailer.php b/app/Services/Events/EventMailer.php
index 9d3acc5..465bb5a 100644
--- a/app/Services/Events/EventMailer.php
+++ b/app/Services/Events/EventMailer.php
@@ -5,6 +5,7 @@ namespace App\Services\Events;
 use App\Services\Billing\PlatformEmailClient;
 use App\Services\Messaging\CustomerEmailClient;
 use App\Services\Messaging\MessagingCredentialsService;
+use App\Support\AccountBranding;
 
 /**
  * Attendee/speaker email: prefer platform suite messaging (zero-config mailbox),
@@ -48,18 +49,20 @@ class EventMailer
         ?string $text = null,
         ?string $replyToEmail = null,
         ?string $replyToName = null,
+        ?string $fromName = null,
     ): bool {
         $this->lastError = null;
+        $displayName = $this->resolveFromName($ownerPublicId, $fromName, $replyToName);
 
         if ($this->platformEmail->isConfigured()) {
-            $sent = $this->platformEmail->send($ownerPublicId, $to, $subject, $html, $text);
+            $sent = $this->platformEmail->send($ownerPublicId, $to, $subject, $html, $text, $displayName);
             if ($sent) {
                 return true;
             }
 
             // Suite unavailable (mailbox, allowance) — try Bird power-user path next.
             $suiteError = $this->platformEmail->lastError();
-            if ($this->tryCustomerBird($ownerPublicId, $to, $subject, $html, $text)) {
+            if ($this->tryCustomerBird($ownerPublicId, $to, $subject, $html, $text, $displayName)) {
                 return true;
             }
 
@@ -68,7 +71,22 @@ class EventMailer
             return false;
         }
 
-        return $this->tryCustomerBird($ownerPublicId, $to, $subject, $html, $text);
+        return $this->tryCustomerBird($ownerPublicId, $to, $subject, $html, $text, $displayName);
+    }
+
+    private function resolveFromName(string $ownerPublicId, ?string $fromName, ?string $replyToName): ?string
+    {
+        foreach ([$fromName, $replyToName] as $candidate) {
+            $name = trim((string) $candidate);
+            if ($name !== '') {
+                return $name;
+            }
+        }
+
+        $settings = AccountBranding::forOwnerRef($ownerPublicId);
+        $company = trim(AccountBranding::companyName($settings));
+
+        return $company !== '' && strcasecmp($company, 'Company') !== 0 ? $company : null;
     }
 
     private function tryCustomerBird(
@@ -77,6 +95,7 @@ class EventMailer
         string $subject,
         string $html,
         ?string $text,
+        ?string $fromName = null,
     ): bool {
         $credential = $this->credentials->forOwner($ownerPublicId);
         if (! $credential->hasValidBird()) {
@@ -95,7 +114,7 @@ class EventMailer
         $sent = $this->customerEmail->send(
             $apiKey,
             (string) $credential->bird_from_email,
-            $credential->bird_from_name,
+            $credential->bird_from_name ?: $fromName,
             $to,
             $subject,
             $html,
diff --git a/tests/Feature/EventsSuiteMessagingTest.php b/tests/Feature/EventsSuiteMessagingTest.php
index c08a89f..44b3e3e 100644
--- a/tests/Feature/EventsSuiteMessagingTest.php
+++ b/tests/Feature/EventsSuiteMessagingTest.php
@@ -78,7 +78,10 @@ class EventsSuiteMessagingTest extends TestCase
             'platform.test/api/smtp/messages/send' => Http::response(['success' => true]),
         ]);
 
-        $user = User::factory()->create(['public_id' => 'usr_mailer_suite']);
+        $user = User::factory()->create([
+            'public_id' => 'usr_mailer_suite',
+            'name' => 'Acme Events Ltd',
+        ]);
         $ok = app(EventMailer::class)->send(
             $user->public_id,
             'speaker@example.com',
@@ -89,6 +92,13 @@ class EventsSuiteMessagingTest extends TestCase
 
         $this->assertTrue($ok);
         $this->assertTrue(app(EventMailer::class)->isConfiguredForOwner($user->public_id));
+        Http::assertSent(function ($request) {
+            $data = $request->data();
+
+            return str_contains($request->url(), '/messages/send')
+                && ($data['channel'] ?? null) === 'suite'
+                && ($data['from_name'] ?? null) === 'Acme Events Ltd';
+        });
     }
 
     public function test_sms_service_uses_suite_when_platform_configured(): void