diff --git a/app/Http/Middleware/RedirectLegacyQrToLadillLink.php b/app/Http/Middleware/RedirectLegacyQrToLadillLink.php
index 3e3d799..aaa8203 100644
--- a/app/Http/Middleware/RedirectLegacyQrToLadillLink.php
+++ b/app/Http/Middleware/RedirectLegacyQrToLadillLink.php
@@ -9,6 +9,23 @@ use Symfony\Component\HttpFoundation\Response;
 
 class RedirectLegacyQrToLadillLink
 {
+    /** @var list<string> */
+    private const STORAGE_ASSET_SUFFIXES = [
+        'event-logo',
+        'event-cover',
+        'itinerary-cover',
+        'business-logo',
+        'business-cover',
+        'menu-logo',
+        'menu-cover',
+        'church-logo',
+        'church-cover',
+        'book-cover',
+        'vcard-avatar',
+        'app-icon',
+        'file',
+    ];
+
     public function handle(Request $request, Closure $next): Response
     {
         if (! preg_match('#^q/[a-z0-9]#i', ltrim($request->path(), '/'))) {
@@ -19,6 +36,32 @@ class RedirectLegacyQrToLadillLink
             return $next($request);
         }
 
+        if ($this->servesStoredAsset($request)) {
+            return $next($request);
+        }
+
         return LadillLink::legacyRedirect($request);
     }
+
+    private function servesStoredAsset(Request $request): bool
+    {
+        $shortCode = $request->route('shortCode');
+        if (! is_string($shortCode) || $shortCode === '') {
+            return false;
+        }
+
+        $path = ltrim($request->path(), '/');
+        $prefix = 'q/'.$shortCode.'/';
+        if (! str_starts_with($path, $prefix)) {
+            return false;
+        }
+
+        $suffix = substr($path, strlen($prefix));
+
+        if (in_array($suffix, self::STORAGE_ASSET_SUFFIXES, true)) {
+            return true;
+        }
+
+        return (bool) preg_match('#^(image/\d+|item-image/\d+/\d+)$#', $suffix);
+    }
 }
diff --git a/tests/Feature/LegacyQrRedirectTest.php b/tests/Feature/LegacyQrRedirectTest.php
new file mode 100644
index 0000000..07b3903
--- /dev/null
+++ b/tests/Feature/LegacyQrRedirectTest.php
@@ -0,0 +1,45 @@
+<?php
+
+namespace Tests\Feature;
+
+use App\Http\Middleware\RedirectLegacyQrToLadillLink;
+use App\Support\LadillLink;
+use Illuminate\Http\Request;
+use Tests\TestCase;
+
+class LegacyQrRedirectTest extends TestCase
+{
+    public function test_event_branding_assets_are_not_redirected_to_ladill_link(): void
+    {
+        $middleware = new RedirectLegacyQrToLadillLink;
+
+        foreach (['event-logo', 'event-cover', 'itinerary-cover'] as $suffix) {
+            $request = Request::create('/q/demo-event/'.$suffix, 'GET');
+            $request->setRouteResolver(function () use ($request) {
+                return new class($request)
+                {
+                    public function __construct(private Request $request) {}
+
+                    public function parameter(string $name): ?string
+                    {
+                        return $name === 'shortCode' ? 'demo-event' : null;
+                    }
+                };
+            });
+
+            $response = $middleware->handle($request, fn () => response('ok'));
+
+            $this->assertSame(200, $response->getStatusCode());
+            $this->assertSame('ok', $response->getContent());
+        }
+    }
+
+    public function test_public_event_pages_still_redirect_to_ladill_link(): void
+    {
+        config(['link.public_domain' => 'ladl.link']);
+
+        $response = $this->get('/q/demo-event');
+
+        $response->assertRedirect(LadillLink::url('demo-event'));
+    }
+}