Customer-facing outbound mail should appear from the business (organizer, clinic, company, location), not the Ladill product brand.
Mirror Care: suite platform keys count as ready for attendee email/SMS; Account Messaging is primary, product Bird/SMS keys are advanced. SmsService now prefers channel=suite before customer API keys.
Prefer platform suite messaging (channel=suite) for attendee email, fall back to Bird integrations; sync suite plan entitlements on subscribe/renew.