diff --git a/.env.example b/.env.example
index 8af40f5..7cc03f9 100644
--- a/.env.example
+++ b/.env.example
@@ -32,4 +32,10 @@ IDENTITY_API_KEY_LINK=
 
 LINK_PRICE_PER_LINK_GHS=0.05
 
+AFIA_ENABLED=true
+AFIA_PRODUCT=link
+AFIA_PROVIDER=openai
+AFIA_MODEL=gpt-4o-mini
+AFIA_API_KEY=
+
 VITE_APP_NAME="${APP_NAME}"
diff --git a/app/Http/Controllers/Link/AfiaController.php b/app/Http/Controllers/Link/AfiaController.php
new file mode 100644
index 0000000..67680b2
--- /dev/null
+++ b/app/Http/Controllers/Link/AfiaController.php
@@ -0,0 +1,84 @@
+<?php
+
+namespace App\Http\Controllers\Link;
+
+use App\Http\Controllers\Controller;
+use App\Models\LinkWallet;
+use App\Models\ShortLink;
+use App\Services\Afia\AfiaService;
+use App\Services\Billing\BillingClient;
+use Illuminate\Http\JsonResponse;
+use Illuminate\Http\Request;
+
+class AfiaController extends Controller
+{
+    public function chat(Request $request, AfiaService $afia): JsonResponse
+    {
+        $validated = $request->validate([
+            'message' => ['required', 'string', 'max:2000'],
+            'history' => ['nullable', 'array', 'max:20'],
+            'history.*.role' => ['nullable', 'string'],
+            'history.*.text' => ['nullable', 'string'],
+        ]);
+
+        if (! $afia->enabled()) {
+            return response()->json(['message' => 'Afia is not available right now.'], 503);
+        }
+
+        try {
+            $reply = $afia->chat(trim($validated['message']), $validated['history'] ?? [], $this->context());
+        } catch (\Throwable $e) {
+            report($e);
+
+            return response()->json(['message' => 'Afia could not respond right now. Please try again.'], 502);
+        }
+
+        return response()->json(['reply' => $reply]);
+    }
+
+    /** @return array<string,mixed> */
+    private function context(): array
+    {
+        $account = ladill_account();
+
+        if (! $account) {
+            return ['signed_in' => 'no'];
+        }
+
+        $links = $account->shortLinks();
+
+        $ctx = [
+            'signed_in' => 'yes',
+            'links_total' => (clone $links)->count(),
+            'links_active' => (clone $links)->where('is_active', true)->count(),
+            'clicks_total' => (int) (clone $links)->sum('clicks_total'),
+            'custom_domains' => $account->linkCustomDomains()->count(),
+            'price_per_link_ghs' => number_format(LinkWallet::pricePerLink(), 2),
+            'default_public_domain' => (string) config('link.public_domain', 'ladl.link'),
+        ];
+
+        if ($account->public_id) {
+            try {
+                $ctx['wallet_balance_ghs'] = number_format(app(BillingClient::class)->balanceMinor((string) $account->public_id) / 100, 2);
+            } catch (\Throwable) {
+            }
+        }
+
+        $recent = $account->shortLinks()
+            ->latest('updated_at')
+            ->limit(3)
+            ->get(['slug', 'label', 'clicks_total', 'source_app', 'is_managed_here']);
+
+        if ($recent->isNotEmpty()) {
+            $ctx['recent_links'] = $recent->map(fn (ShortLink $link): string => sprintf(
+                '%s → %s (%d clicks%s)',
+                $link->label ?: $link->slug,
+                $link->publicUrl($account),
+                $link->clicks_total,
+                $link->is_managed_here ? '' : ', managed in '.$link->sourceAppLabel(),
+            ))->implode('; ');
+        }
+
+        return $ctx;
+    }
+}
diff --git a/app/Services/Afia/AfiaService.php b/app/Services/Afia/AfiaService.php
index 377ef7e..62ae01a 100644
--- a/app/Services/Afia/AfiaService.php
+++ b/app/Services/Afia/AfiaService.php
@@ -6,7 +6,7 @@ use Illuminate\Support\Facades\Http;
 use RuntimeException;
 
 /**
- * Afia — Ladill in-app AI assistant scoped to a product (QR Plus).
+ * Afia — Ladill in-app AI assistant scoped to Ladill Link.
  */
 class AfiaService
 {
@@ -88,36 +88,30 @@ class AfiaService
     {
         $ctx = collect($context)->map(fn ($v, $k) => "- {$k}: {$v}")->implode("\n");
 
-        return match ((string) config('afia.product', 'qr')) {
-            'qr' => $this->qrSystemPrompt($ctx),
-            default => $this->qrSystemPrompt($ctx),
-        };
+        return $this->linkSystemPrompt($ctx);
     }
 
-    private function qrSystemPrompt(string $ctx): string
+    private function linkSystemPrompt(string $ctx): string
     {
         return <<<PROMPT
-        You are Afia, the assistant inside Ladill QR Plus (qrplus.ladill.com).
-        Help users create and manage dynamic QR codes, understand scans and billing, and print codes that work reliably.
-        Be concise, friendly, and actionable: short numbered steps and name the screen or section to use.
+        You are Afia, the assistant inside Ladill Link (link.ladill.com).
+        Help users create and manage short links, track clicks, use custom domains, and understand wallet billing. Be concise, friendly, and actionable: short numbered steps and name the screen or section to use.
 
-        What Ladill QR Plus does and where things live:
-        - Overview (Dashboard): recent codes, active code count, scans in the last 30 days, wallet balance.
-        - My Codes: list, create, and edit QR codes. Types: Link (URL), PDF, List of Links, Business profile, WiFi, App download.
-        - Creating a code: pick a type, set content, customize style (colors, logo, frame), then download PNG/SVG/PDF.
-        - Dynamic codes: destination can change after printing — the printed QR always points to ladill.com/q/{code}.
-        - Business QR: name, tagline, contact, hours, logo, cover, social links — shown as a mobile landing page.
-        - WiFi QR: guests scan to join; network name and password are encoded in the code.
-        - PDF QR: hosts a PDF with optional download button on the viewer.
-        - Billing: each new code debits the Ladill wallet (account portal → Wallet). Top up at account.ladill.com/wallet.
-        - Team: invite teammates to manage codes together (sidebar → Team).
-        - Developers: API tokens for programmatic code creation (sidebar → Developers).
+        What Ladill Link does and where things live:
+        - Overview (Dashboard): link count, recent clicks, and wallet balance.
+        - My Links: create, edit, enable/disable, and delete short links. Each new link debits a small fee from the Ladill wallet (see Settings or the create screen for the current price).
+        - Public URLs: default domain is ladl.link/{slug}. Links can also use a verified custom domain from Custom Domains.
+        - Analytics: click totals and trends across links.
+        - Custom Domains: connect a domain you own, verify DNS, and set a default domain for new links.
+        - Settings: default domain preference and account shortcuts.
+        - Unified catalog: links created in other Ladill apps (Merchant, Give, Events, QR Plus, etc.) also appear in My Links — some are managed in their home app, others here.
+        - Wallet: link creation is paid from the Ladill wallet; top up at account.ladill.com/wallet.
 
         Rules:
-        - Only answer questions about Ladill QR Plus — code types, styling, downloads, scans, wallet billing, team, and API.
-        - If asked about domains, hosting, email, or payments/commerce QR (shop, events, donations), briefly say those live in other Ladill apps and suggest the app launcher.
-        - Never invent prices, short codes, or wallet balances — use the user context below or tell them where to check.
-        - For print tips: recommend high contrast, adequate quiet zone, test-scan before mass printing.
+        - Only answer questions about Ladill Link — short links, slugs, destinations, clicks, custom domains, billing, and the unified link list.
+        - If asked about QR code design, donations, events, or storefronts, briefly say those live in other Ladill apps and suggest the app launcher.
+        - Never invent slugs, click counts, or wallet balances — use the user context below or tell them where to check.
+        - For DNS/custom domain help: mention verifying the TXT/CNAME record in Custom Domains before the domain goes live.
 
         Current user context:
         {$ctx}
diff --git a/config/afia.php b/config/afia.php
index 590ba0e..ede39fe 100644
--- a/config/afia.php
+++ b/config/afia.php
@@ -1,8 +1,8 @@
 <?php
 
 return [
-    // Afia — in-app AI assistant scoped to Ladill QR Plus.
-    'product' => env('AFIA_PRODUCT', 'qr'),
+    // Afia — in-app AI assistant scoped to Ladill Link.
+    'product' => env('AFIA_PRODUCT', 'link'),
     'enabled' => (bool) env('AFIA_ENABLED', true),
     'provider' => env('AFIA_PROVIDER', 'openai'), // openai | anthropic
     'model' => env('AFIA_MODEL', 'gpt-4o-mini'),
diff --git a/resources/views/layouts/user.blade.php b/resources/views/layouts/user.blade.php
index 0b72d2c..7b9b114 100644
--- a/resources/views/layouts/user.blade.php
+++ b/resources/views/layouts/user.blade.php
@@ -243,5 +243,8 @@ document.addEventListener('alpine:init', () => {
 
 @include('partials.sso-keepalive')
 @include('partials.confirm-prompt')
+@auth
+    @include('partials.afia')
+@endauth
 </body>
 </html>
diff --git a/resources/views/partials/afia.blade.php b/resources/views/partials/afia.blade.php
index 14700d5..d84ceef 100644
--- a/resources/views/partials/afia.blade.php
+++ b/resources/views/partials/afia.blade.php
@@ -1,15 +1,15 @@
 @php
-    $afiaGreeting = "Hi, I'm Afia 👋 Ask me about QR codes — creating a Business or WiFi code, styling and downloads, scan stats, or wallet billing…";
+    $afiaGreeting = "Hi, I'm Afia 👋 Ask me about short links — creating one, custom domains, click analytics, or wallet billing…";
     $afiaSuggestions = [
-        'How do I create a Business QR code?',
-        'What is the difference between Link and List of Links?',
-        'How do I download a print-ready PNG?',
-        'Why is my wallet balance low?',
+        'How do I create a short link?',
+        'How do I connect a custom domain?',
+        'Where do I see click stats?',
+        'Why was my wallet debited when I created a link?',
     ];
 @endphp
 {{-- Afia — Ladill AI assistant slide-over. Opened via $dispatch('afia-open'). --}}
 <div x-data="afia({
-    chatUrl: '{{ route('qr.afia.chat') }}',
+    chatUrl: '{{ route('link.afia.chat') }}',
     csrf: '{{ csrf_token() }}',
     greeting: @js($afiaGreeting),
     suggestions: @js($afiaSuggestions),
@@ -48,7 +48,7 @@
                 </span>
                 <div class="leading-tight">
                     <p class="text-sm font-semibold text-slate-900">Afia</p>
-                    <p class="text-[11px] text-slate-400">QR Plus assistant</p>
+                    <p class="text-[11px] text-slate-400">Link assistant</p>
                 </div>
             </div>
             <div class="flex items-center gap-1">
diff --git a/routes/web.php b/routes/web.php
index 3dd169e..ebada98 100644
--- a/routes/web.php
+++ b/routes/web.php
@@ -1,6 +1,7 @@
 <?php
 
 use App\Http\Controllers\Auth\SsoLoginController;
+use App\Http\Controllers\Link\AfiaController;
 use App\Http\Controllers\Link\AnalyticsController;
 use App\Http\Controllers\Link\CustomDomainController;
 use App\Http\Controllers\Link\LinkController;
@@ -50,6 +51,8 @@ Route::middleware(['auth', 'platform.session'])->group(function () {
     Route::patch('/links/{link}', [LinkController::class, 'update'])->name('user.links.update');
     Route::delete('/links/{link}', [LinkController::class, 'destroy'])->name('user.links.destroy');
 
+    Route::post('/afia/chat', [AfiaController::class, 'chat'])->name('link.afia.chat');
+
     Route::get('/wallet', fn () => redirect()->away(ladill_account_url('/wallet')))->name('account.wallet');
     Route::get('/billing', fn () => redirect()->away(ladill_account_url('/billing')))->name('account.billing');
 });
diff --git a/tests/Feature/AfiaTest.php b/tests/Feature/AfiaTest.php
index 7868306..185c17f 100644
--- a/tests/Feature/AfiaTest.php
+++ b/tests/Feature/AfiaTest.php
@@ -39,16 +39,16 @@ class AfiaTest extends TestCase
     {
         config(['afia.api_key' => 'sk-test', 'afia.provider' => 'openai', 'afia.model' => 'gpt-4o-mini']);
         Http::fake([
-            'api.openai.com/*' => Http::response(['choices' => [['message' => ['content' => 'Create a Business QR under My Codes.']]]]),
+            'api.openai.com/*' => Http::response(['choices' => [['message' => ['content' => 'Create a short link under My Links.']]]]),
         ]);
 
         $this->actingAs($this->user())
-            ->postJson('/afia/chat', ['message' => 'How do I create a business QR?'])
+            ->postJson('/afia/chat', ['message' => 'How do I create a short link?'])
             ->assertOk()
-            ->assertJson(['reply' => 'Create a Business QR under My Codes.']);
+            ->assertJson(['reply' => 'Create a short link under My Links.']);
 
         Http::assertSent(fn ($r) => str_contains($r->url(), 'openai.com')
             && collect($r['messages'])->first()['role'] === 'system'
-            && str_contains(collect($r['messages'])->first()['content'], 'Ladill QR Plus'));
+            && str_contains(collect($r['messages'])->first()['content'], 'Ladill Link'));
     }
 }