diff --git a/app/Http/Controllers/Api/V1/ServiceRoomController.php b/app/Http/Controllers/Api/V1/ServiceRoomController.php
index b63f4ec..560b1c8 100644
--- a/app/Http/Controllers/Api/V1/ServiceRoomController.php
+++ b/app/Http/Controllers/Api/V1/ServiceRoomController.php
@@ -10,6 +10,7 @@ use App\Services\Integrations\WebhookDispatcher;
 use App\Services\Meet\CalendarService;
 use App\Services\Meet\InvitationService;
 use App\Services\Meet\RoomService;
+use App\Services\Meet\SalesCentreWorkspaceProvisioner;
 use App\Services\Meet\SessionService;
 use Illuminate\Http\JsonResponse;
 use Illuminate\Http\Request;
@@ -25,12 +26,17 @@ class ServiceRoomController extends Controller
         protected InvitationService $invitations,
         protected CalendarService $calendar,
         protected WebhookDispatcher $webhooks,
+        protected SalesCentreWorkspaceProvisioner $salesCentreWorkspace,
     ) {}
 
     public function store(Request $request): JsonResponse
     {
         $validated = $this->validateRoomPayload($request);
 
+        if (($validated['source']['app'] ?? '') === 'sales_centre') {
+            $this->salesCentreWorkspace->ensureHost($validated);
+        }
+
         $organization = $this->resolveOrganization($validated);
         abort_unless($organization->owner_ref === $validated['owner_ref'], 403);
 
@@ -147,6 +153,8 @@ class ServiceRoomController extends Controller
             'owner_ref' => [$required, 'string'],
             'organization_id' => ['nullable', 'integer', 'exists:meet_organizations,id'],
             'host_user_ref' => [$partial ? 'sometimes' : 'required', 'string'],
+            'host_name' => ['nullable', 'string', 'max:255'],
+            'host_email' => ['nullable', 'email', 'max:255'],
             'title' => [$partial ? 'sometimes' : 'required', 'string', 'max:255'],
             'description' => ['nullable', 'string'],
             'type' => ['nullable', 'string', Rule::in(self::SERVICE_TYPES)],
@@ -169,9 +177,17 @@ class ServiceRoomController extends Controller
     /** @param  array<string, mixed>  $validated */
     private function resolveOrganization(array $validated): Organization
     {
-        return isset($validated['organization_id'])
-            ? Organization::findOrFail($validated['organization_id'])
-            : Organization::owned($validated['owner_ref'])->firstOrFail();
+        if (isset($validated['organization_id'])) {
+            return Organization::findOrFail($validated['organization_id']);
+        }
+
+        if (($validated['source']['app'] ?? '') === 'sales_centre') {
+            $host = User::where('public_id', $validated['host_user_ref'])->firstOrFail();
+
+            return $this->salesCentreWorkspace->ensureOrganization($host);
+        }
+
+        return Organization::owned($validated['owner_ref'])->firstOrFail();
     }
 
     /** @param  array<string, mixed>  $validated */
diff --git a/app/Services/Meet/SalesCentreWorkspaceProvisioner.php b/app/Services/Meet/SalesCentreWorkspaceProvisioner.php
new file mode 100644
index 0000000..44ee4d4
--- /dev/null
+++ b/app/Services/Meet/SalesCentreWorkspaceProvisioner.php
@@ -0,0 +1,77 @@
+<?php
+
+namespace App\Services\Meet;
+
+use App\Models\Branch;
+use App\Models\Organization;
+use App\Models\User;
+use Illuminate\Support\Str;
+
+class SalesCentreWorkspaceProvisioner
+{
+    public function __construct(
+        protected OrganizationResolver $organizations,
+    ) {}
+
+    /**
+     * @param  array<string, mixed>  $validated
+     */
+    public function ensureHost(array $validated): User
+    {
+        $publicId = (string) $validated['host_user_ref'];
+
+        return User::updateOrCreate(
+            ['public_id' => $publicId],
+            [
+                'name' => trim((string) ($validated['host_name'] ?? '')) ?: 'Sales representative',
+                'email' => $this->resolveEmail($publicId, $validated['host_email'] ?? null),
+            ],
+        );
+    }
+
+    public function ensureOrganization(User $host): Organization
+    {
+        $ref = $host->ownerRef();
+        $existing = Organization::owned($ref)->first();
+
+        if ($existing) {
+            $this->organizations->ensureOwnerMember($host, $existing);
+
+            return $existing;
+        }
+
+        $label = trim($host->name) !== '' ? $host->name.' workspace' : 'Sales workspace';
+
+        $organization = Organization::create([
+            'owner_ref' => $ref,
+            'name' => $label,
+            'slug' => Str::slug($label).'-'.Str::lower(Str::random(4)),
+            'timezone' => config('app.timezone', 'Africa/Accra'),
+            'settings' => [
+                'onboarded' => true,
+                'org_type' => 'sales',
+                'provisioned_by' => 'sales_centre',
+            ],
+        ]);
+
+        $this->organizations->ensureOwnerMember($host, $organization);
+
+        Branch::create([
+            'owner_ref' => $ref,
+            'organization_id' => $organization->id,
+            'name' => 'Main',
+            'is_active' => true,
+        ]);
+
+        AuditLogger::record($ref, 'organization.created', $organization->id, $ref, Organization::class, $organization->id);
+
+        return $organization;
+    }
+
+    private function resolveEmail(string $publicId, mixed $email): string
+    {
+        $email = trim((string) $email);
+
+        return $email !== '' ? $email : $publicId.'@users.ladill.com';
+    }
+}
diff --git a/tests/Feature/MeetWebTest.php b/tests/Feature/MeetWebTest.php
index 0e70879..c560a5a 100644
--- a/tests/Feature/MeetWebTest.php
+++ b/tests/Feature/MeetWebTest.php
@@ -530,6 +530,33 @@ class MeetWebTest extends TestCase
             ->assertJsonPath('room.title', 'Ladill demo with Prospect');
     }
 
+    public function test_service_api_provisions_sales_centre_workspace_when_missing(): void
+    {
+        \Illuminate\Support\Facades\Http::fake();
+        config(['meet.service_api_keys.sales_centre' => 'test-sales-centre-key']);
+
+        $this->postJson('/api/service/v1/rooms', [
+            'owner_ref' => 'sales-rep-without-meet',
+            'host_user_ref' => 'sales-rep-without-meet',
+            'host_name' => 'Ama Sales',
+            'host_email' => 'ama@sales.test',
+            'title' => 'Ladill demo with Prospect',
+            'type' => 'instant',
+            'source' => ['app' => 'sales_centre', 'entity_type' => 'sales_lead', 'entity_id' => '99'],
+            'invite_emails' => ['prospect@demo.test'],
+        ], ['Authorization' => 'Bearer test-sales-centre-key'])
+            ->assertCreated()
+            ->assertJsonPath('room.host_user_ref', 'sales-rep-without-meet');
+
+        $this->assertDatabaseHas('users', [
+            'public_id' => 'sales-rep-without-meet',
+            'email' => 'ama@sales.test',
+        ]);
+        $this->assertDatabaseHas('meet_organizations', [
+            'owner_ref' => 'sales-rep-without-meet',
+        ]);
+    }
+
     public function test_service_api_can_create_town_hall_room(): void
     {
         \Illuminate\Support\Facades\Http::fake();