diff --git a/.env.example b/.env.example
index 979d698..f7f88c5 100644
--- a/.env.example
+++ b/.env.example
@@ -46,4 +46,6 @@ AFIA_PROVIDER=openai
 AFIA_MODEL=gpt-4o-mini
 AFIA_API_KEY=
 
+LINK_PUBLIC_DOMAIN=ladl.link
+
 VITE_APP_NAME="${APP_NAME}"
diff --git a/app/Http/Controllers/Qr/QrCodeController.php b/app/Http/Controllers/Qr/QrCodeController.php
index 22d5d58..c9f2f55 100644
--- a/app/Http/Controllers/Qr/QrCodeController.php
+++ b/app/Http/Controllers/Qr/QrCodeController.php
@@ -312,7 +312,7 @@ class QrCodeController extends Controller
             }
         }
 
-        $png = $this->imageGenerator->renderPng(QrCode::publicBaseUrl() . '/q/' . $shortCode, $style);
+        $png = $this->imageGenerator->renderPng(\App\Support\LadillLink::url($shortCode), $style);
 
         if ($tempLogoPath) {
             Storage::disk('qr')->delete($tempLogoPath);
diff --git a/app/Services/Merchant/MerchantSaleService.php b/app/Services/Merchant/MerchantSaleService.php
index cf1b406..216b2a8 100644
--- a/app/Services/Merchant/MerchantSaleService.php
+++ b/app/Services/Merchant/MerchantSaleService.php
@@ -10,6 +10,7 @@ use App\Services\Billing\BillingClient;
 use App\Services\Billing\PaystackService;
 use App\Services\Billing\SmsService;
 use App\Services\Pay\PayClient;
+use App\Support\LadillLink;
 use App\Support\Qr\QrTypeCatalog;
 use RuntimeException;
 
@@ -50,7 +51,7 @@ class MerchantSaleService
 
         $qrCode->loadMissing('user');
         $customerEmail = trim((string) ($data['customer_email'] ?? ''));
-        $callbackUrl = route('qr.public.order.callback', ['shortCode' => $qrCode->short_code]);
+        $callbackUrl = LadillLink::path($qrCode->short_code, 'order/callback');
 
         $payOrder = $this->pay->createCheckout([
             'merchant' => $qrCode->user->public_id,
@@ -122,7 +123,7 @@ class MerchantSaleService
 
         $qrCode->loadMissing('user');
         $customerEmail = trim((string) ($data['customer_email'] ?? ''));
-        $callbackUrl = route('qr.public.booking.callback', ['shortCode' => $qrCode->short_code]);
+        $callbackUrl = LadillLink::path($qrCode->short_code, 'booking/callback');
 
         $booking = QrBooking::create([
             'qr_code_id' => $qrCode->id,
diff --git a/config/link.php b/config/link.php
new file mode 100644
index 0000000..87997eb
--- /dev/null
+++ b/config/link.php
@@ -0,0 +1,5 @@
+<?php
+
+return [
+    'public_domain' => env('LINK_PUBLIC_DOMAIN', 'ladl.link'),
+];
diff --git a/resources/views/merchant/storefronts/index.blade.php b/resources/views/merchant/storefronts/index.blade.php
index 8096d46..acfb1cc 100644
--- a/resources/views/merchant/storefronts/index.blade.php
+++ b/resources/views/merchant/storefronts/index.blade.php
@@ -24,7 +24,7 @@
                             <div class="min-w-0 flex-1">
                                 <p class="truncate font-semibold text-slate-900">{{ $qr->label }}</p>
                                 <p class="mt-0.5 truncate text-sm text-slate-500">{{ $qr->content()['name'] ?? 'Organisation' }}</p>
-                                <p class="mt-2 text-xs text-slate-400">{{ $qr->is_active ? 'Active' : 'Inactive' }} · /q/{{ $qr->short_code }}</p>
+                                <p class="mt-2 truncate text-xs text-slate-400">{{ $qr->is_active ? 'Active' : 'Inactive' }} · {{ $qr->publicUrl() }}</p>
                             </div>
                         </div>
                     </a>
diff --git a/resources/views/merchant/storefronts/show.blade.php b/resources/views/merchant/storefronts/show.blade.php
index 8632beb..833e759 100644
--- a/resources/views/merchant/storefronts/show.blade.php
+++ b/resources/views/merchant/storefronts/show.blade.php
@@ -2,7 +2,7 @@
     <x-slot name="title">{{ $qrCode->label }}</x-slot>
     @php
         $content = $qrCode->content();
-        $publicUrl = route('qr.public.resolve', ['shortCode' => $qrCode->short_code]);
+        $publicUrl = \App\Support\LadillLink::url($qrCode->short_code);
         $typeLabel = \App\Support\Qr\QrTypeCatalog::label($qrCode->type);
     @endphp
 
diff --git a/resources/views/public/qr/document-viewer.blade.php b/resources/views/public/qr/document-viewer.blade.php
index b5f1845..3b66e75 100644
--- a/resources/views/public/qr/document-viewer.blade.php
+++ b/resources/views/public/qr/document-viewer.blade.php
@@ -111,7 +111,7 @@
 <div id="toolbar">
     <span class="tb-label">{{ $qrCode->label }}</span>
     @if($allowDownload)
-    <a href="{{ route('qr.public.file', $qrCode->short_code) }}" download class="tb-download">
+    <a href="{{ $qrCode->publicPath('file') }}" download class="tb-download">
         <svg fill="none" stroke="currentColor" stroke-width="2" viewBox="0 0 24 24">
             <path stroke-linecap="round" stroke-linejoin="round" d="M3 16.5v2.25A2.25 2.25 0 0 0 5.25 21h13.5A2.25 2.25 0 0 0 21 18.75V16.5M16.5 12 12 16.5m0 0L7.5 12m4.5 4.5V3"/>
         </svg>
diff --git a/resources/views/qr-codes/create.blade.php b/resources/views/qr-codes/create.blade.php
index 23624d0..cc6e135 100644
--- a/resources/views/qr-codes/create.blade.php
+++ b/resources/views/qr-codes/create.blade.php
@@ -106,7 +106,7 @@
                             status: '',
                             timer: null,
                             checkUrl: @js(route('events.check-slug')),
-                            baseUrl: @js(\App\Models\QrCode::publicBaseUrl() . '/q'),
+                            baseUrl: @js(\App\Support\LadillLink::baseUrl()),
                             check() {
                                 clearTimeout(this.timer);
                                 const s = this.slug.trim();
@@ -126,7 +126,7 @@
                                  :class="status === 'available' ? 'border-green-400' : status === 'taken' || status === 'invalid' ? 'border-red-400' : 'border-slate-200'">
                                 <span class="flex items-center rounded-l-xl border-r border-slate-200 bg-slate-50 px-3 text-xs text-slate-400 whitespace-nowrap select-none"
                                       :class="status === 'available' ? 'border-green-400' : status === 'taken' || status === 'invalid' ? 'border-red-400' : 'border-slate-200'">
-                                    {{ \App\Models\QrCode::publicBaseUrl() }}/q/
+                                    {{ \App\Support\LadillLink::baseUrl() }}/
                                 </span>
                                 <input type="text" name="custom_short_code"
                                        x-model="slug"