diff --git a/app/Services/Qms/DisplayService.php b/app/Services/Qms/DisplayService.php
index 0fe80dc..8167ba3 100644
--- a/app/Services/Qms/DisplayService.php
+++ b/app/Services/Qms/DisplayService.php
@@ -34,19 +34,25 @@ class DisplayService
             ->orderBy('name')
             ->get();
 
+        // One active ticket per destination (counter). Older called/serving
+        // tickets at the same window must not crowd the public board.
         $nowServing = Ticket::query()
             ->whereIn('service_queue_id', $queueIds)
             ->whereIn('status', ['called', 'serving'])
             ->with(['counter', 'serviceQueue'])
             ->orderByDesc('called_at')
-            ->limit(12)
+            ->limit(48)
             ->get()
+            ->unique(fn (Ticket $t) => $t->counter_id
+                ? 'counter:'.$t->counter_id
+                : 'queue:'.$t->service_queue_id)
+            ->take(12)
+            ->values()
             ->map(fn (Ticket $t) => [
                 'ticket_number' => $t->ticket_number,
                 'queue_name' => $t->serviceQueue?->name,
                 'counter' => $t->counter?->name,
             ])
-            ->values()
             ->all();
 
         $waiting = Ticket::query()
diff --git a/resources/css/app.css b/resources/css/app.css
index 8888e39..3575b55 100644
--- a/resources/css/app.css
+++ b/resources/css/app.css
@@ -481,6 +481,7 @@ html:has(.qms-display) body {
 }
 
 .qms-display__ticket {
+    container-type: size;
     display: flex;
     min-height: 0;
     flex-direction: column;
@@ -508,63 +509,67 @@ html:has(.qms-display) body {
 }
 
 .qms-display__ticket-body {
-    display: grid;
+    display: flex;
     min-height: 0;
     flex: 1;
-    grid-template-rows: auto minmax(0, 1fr) auto;
-    align-items: stretch;
-    padding: clamp(0.9rem, 2.2vh, 1.75rem) clamp(1rem, 2.2vw, 2.25rem);
+    flex-direction: column;
+    gap: clamp(0.35rem, 1vh, 0.75rem);
+    padding: clamp(0.85rem, 2vh, 1.5rem) clamp(1rem, 2vw, 1.75rem);
 }
 
 .qms-display__ticket-meta {
     display: flex;
+    flex-shrink: 0;
     min-width: 0;
     align-items: center;
     justify-content: space-between;
     gap: 0.75rem;
 }
 
-.qms-display__badge,
-.qms-display__active-label {
+.qms-display__badge {
     flex-shrink: 0;
     border-radius: 9999px;
-    padding: 0.35rem 0.65rem;
+    padding: 0.35rem 0.7rem;
     font-size: clamp(0.62rem, 0.85vw, 0.78rem);
     font-weight: 700;
     letter-spacing: 0.08em;
     line-height: 1;
     text-transform: uppercase;
-}
-
-.qms-display__badge {
     background: rgb(67 56 202);
     color: #fff;
 }
 
-.qms-display__active-label {
+.qms-display__ticket:not(.qms-display__ticket--newest) .qms-display__badge {
     background: rgb(241 245 249);
-    color: rgb(100 116 139);
+    color: rgb(71 85 105);
 }
 
 .qms-display__queue-name {
     min-width: 0;
-    overflow-wrap: anywhere;
+    overflow: hidden;
+    text-overflow: ellipsis;
+    white-space: nowrap;
     text-align: right;
-    font-size: clamp(0.75rem, 1.2vw, 1.05rem);
+    font-size: clamp(0.75rem, 1.1vw, 1rem);
     font-weight: 700;
     line-height: 1.15;
     color: rgb(51 65 85);
 }
 
 .qms-display__ticket-number {
-    align-self: center;
-    padding: clamp(0.45rem, 1.5vh, 1.25rem) 0;
+    display: flex;
+    min-height: 0;
+    flex: 1 1 auto;
+    align-items: center;
+    justify-content: center;
+    margin: 0;
+    overflow: hidden;
     text-align: center;
-    font-size: clamp(3rem, 8vw, 8.5rem);
+    font-size: clamp(2.5rem, min(12cqh, 9cqw), 5.5rem);
     font-weight: 800;
     font-variant-numeric: tabular-nums;
-    letter-spacing: -0.055em;
-    line-height: 0.9;
+    letter-spacing: -0.045em;
+    line-height: 1;
     color: rgb(30 41 59);
 }
 
@@ -573,51 +578,53 @@ html:has(.qms-display) body {
 }
 
 .qms-display__destination {
+    flex-shrink: 0;
     min-width: 0;
     border-top: 1px solid rgb(226 232 240);
-    padding-top: clamp(0.6rem, 1.4vh, 1rem);
+    padding-top: clamp(0.55rem, 1.2vh, 0.9rem);
     text-align: center;
 }
 
 .qms-display__destination > span {
     display: block;
-    margin-bottom: 0.2rem;
-    font-size: clamp(0.65rem, 0.9vw, 0.82rem);
+    margin-bottom: 0.25rem;
+    font-size: clamp(0.65rem, 0.85vw, 0.8rem);
     font-weight: 700;
     letter-spacing: 0.1em;
-    line-height: 1.15;
+    line-height: 1.2;
     text-transform: uppercase;
     color: rgb(100 116 139);
 }
 
 .qms-display__counter-name {
+    margin: 0;
     max-width: 100%;
     overflow-wrap: anywhere;
-    font-size: clamp(1.25rem, 2.5vw, 2.75rem);
+    font-size: clamp(1.1rem, min(4.5cqh, 3.2cqw), 2rem);
     font-weight: 800;
-    line-height: 1.05;
+    line-height: 1.15;
     letter-spacing: -0.02em;
     color: rgb(15 23 42);
 }
 
 .qms-display__tickets[data-ticket-count="1"] .qms-display__ticket-body {
-    padding-inline: clamp(2rem, 8vw, 10rem);
+    padding-inline: clamp(1.5rem, 6vw, 6rem);
 }
 
 .qms-display__tickets[data-ticket-count="1"] .qms-display__ticket-number {
-    font-size: clamp(5rem, 18vw, 15rem);
+    font-size: clamp(4rem, min(28cqh, 18cqw), 12rem);
 }
 
 .qms-display__tickets[data-ticket-count="1"] .qms-display__counter-name {
-    font-size: clamp(2rem, 5vw, 5rem);
+    font-size: clamp(1.5rem, min(7cqh, 5cqw), 3.5rem);
 }
 
 .qms-display__tickets[data-ticket-count="2"] .qms-display__ticket-number {
-    font-size: clamp(4rem, 12vw, 11rem);
+    font-size: clamp(3.25rem, min(18cqh, 12cqw), 8rem);
 }
 
 .qms-display__tickets[data-ticket-count="2"] .qms-display__counter-name {
-    font-size: clamp(1.5rem, 3.5vw, 3.75rem);
+    font-size: clamp(1.25rem, min(5.5cqh, 3.8cqw), 2.5rem);
 }
 
 @media (max-width: 767px) {
@@ -638,14 +645,27 @@ html:has(.qms-display) body {
     .qms-display__tickets,
     .qms-display__tickets[data-ticket-count] {
         grid-template-columns: minmax(0, 1fr);
-        grid-auto-rows: minmax(14rem, auto);
+        grid-auto-rows: minmax(13rem, auto);
         overflow: visible;
     }
 
+    .qms-display__ticket {
+        container-type: inline-size;
+        min-height: 13rem;
+    }
+
     .qms-display__ticket-number,
     .qms-display__tickets[data-ticket-count="1"] .qms-display__ticket-number,
     .qms-display__tickets[data-ticket-count="2"] .qms-display__ticket-number {
-        font-size: clamp(4.5rem, 26vw, 8rem);
+        flex: 0 0 auto;
+        padding-block: 0.75rem;
+        font-size: clamp(3.25rem, 18vw, 5.5rem);
+    }
+
+    .qms-display__counter-name,
+    .qms-display__tickets[data-ticket-count="1"] .qms-display__counter-name,
+    .qms-display__tickets[data-ticket-count="2"] .qms-display__counter-name {
+        font-size: clamp(1.15rem, 5vw, 1.75rem);
     }
 }
 
@@ -677,15 +697,16 @@ html:has(.qms-display) body {
     }
 
     .qms-display__ticket-body {
-        padding-block: 0.65rem;
+        padding-block: 0.55rem;
+        gap: 0.35rem;
     }
 
     .qms-display__ticket-number {
-        font-size: clamp(2.75rem, 12vh, 5rem);
+        font-size: clamp(2.25rem, min(14cqh, 8cqw), 4rem);
     }
 
     .qms-display__counter-name {
-        font-size: clamp(1.1rem, 4vh, 1.75rem);
+        font-size: clamp(1rem, min(5cqh, 3cqw), 1.5rem);
     }
 }
 
diff --git a/resources/views/qms/display/public.blade.php b/resources/views/qms/display/public.blade.php
index e464c73..ca47d10 100644
--- a/resources/views/qms/display/public.blade.php
+++ b/resources/views/qms/display/public.blade.php
@@ -90,8 +90,7 @@
                             <div class="qms-display__ticket-accent" aria-hidden="true"></div>
                             <div class="qms-display__ticket-body">
                                 <div class="qms-display__ticket-meta">
-                                    <span class="qms-display__badge" x-show="index === 0">Now serving</span>
-                                    <span class="qms-display__active-label" x-show="index !== 0">Currently serving</span>
+                                    <span class="qms-display__badge">Serving</span>
                                     <span class="qms-display__queue-name" x-text="item.queue_name ?? 'Service queue'"></span>
                                 </div>
                                 <p class="qms-display__ticket-number" x-text="item.ticket_number"></p>
diff --git a/tests/Feature/DisplayVoiceTest.php b/tests/Feature/DisplayVoiceTest.php
index 94283d1..4dd3c1c 100644
--- a/tests/Feature/DisplayVoiceTest.php
+++ b/tests/Feature/DisplayVoiceTest.php
@@ -99,11 +99,11 @@ class DisplayVoiceTest extends TestCase
             ->assertSee('Counter 1');
     }
 
-    public function test_display_returns_enough_active_tickets_for_a_busy_grid(): void
+    public function test_display_shows_only_latest_ticket_per_counter(): void
     {
         [$user, , $branch, $queue] = $this->setUpOrg();
 
-        $counter = Counter::create([
+        $room12 = Counter::create([
             'owner_ref' => $user->public_id,
             'organization_id' => $queue->organization_id,
             'branch_id' => $queue->branch_id,
@@ -111,6 +111,14 @@ class DisplayVoiceTest extends TestCase
             'status' => 'available',
             'is_active' => true,
         ]);
+        $room14 = Counter::create([
+            'owner_ref' => $user->public_id,
+            'organization_id' => $queue->organization_id,
+            'branch_id' => $queue->branch_id,
+            'name' => 'Room 14',
+            'status' => 'available',
+            'is_active' => true,
+        ]);
 
         $screen = DisplayScreen::create([
             'owner_ref' => $user->public_id,
@@ -122,27 +130,33 @@ class DisplayVoiceTest extends TestCase
             'is_active' => true,
         ]);
 
-        foreach (range(1, 7) as $number) {
+        foreach ([
+            ['A001', $room12->id, 6],
+            ['A002', $room12->id, 5],
+            ['A003', $room12->id, 2],
+            ['A004', $room14->id, 4],
+            ['A005', $room14->id, 1],
+        ] as [$number, $counterId, $minutesAgo]) {
             Ticket::create([
                 'owner_ref' => $user->public_id,
                 'organization_id' => $queue->organization_id,
                 'branch_id' => $branch->id,
                 'service_queue_id' => $queue->id,
-                'counter_id' => $counter->id,
-                'ticket_number' => sprintf('A%03d', $number),
+                'counter_id' => $counterId,
+                'ticket_number' => $number,
                 'status' => 'called',
-                'issued_at' => now()->subMinutes(20 - $number),
-                'called_at' => now()->subMinutes(7 - $number),
+                'issued_at' => now()->subMinutes(20),
+                'called_at' => now()->subMinutes($minutesAgo),
             ]);
         }
 
         $this->getJson(route('qms.display.data', $screen->access_token))
             ->assertOk()
-            ->assertJsonCount(7, 'now_serving')
-            ->assertJsonPath('now_serving.0.ticket_number', 'A007')
-            ->assertJsonPath('now_serving.0.queue_name', 'Reception')
-            ->assertJsonPath('now_serving.0.counter', 'Room 12')
-            ->assertJsonPath('now_serving.6.ticket_number', 'A001');
+            ->assertJsonCount(2, 'now_serving')
+            ->assertJsonPath('now_serving.0.ticket_number', 'A005')
+            ->assertJsonPath('now_serving.0.counter', 'Room 14')
+            ->assertJsonPath('now_serving.1.ticket_number', 'A003')
+            ->assertJsonPath('now_serving.1.counter', 'Room 12');
     }
 
     public function test_display_falls_back_to_branch_queues_when_none_assigned(): void