diff --git a/app/Services/Qms/DisplayService.php b/app/Services/Qms/DisplayService.php
index 7c11119..fcc859d 100644
--- a/app/Services/Qms/DisplayService.php
+++ b/app/Services/Qms/DisplayService.php
@@ -35,7 +35,8 @@ class DisplayService
             ->get();
 
         // One active ticket per destination (service point / counter). Older called/serving
-        // tickets at the same window must not crowd the public board.
+        // tickets at the same window must not crowd the public board. Order is stable by
+        // destination so every serving point is presented equally (no "newest" primacy).
         $nowServing = Ticket::query()
             ->whereIn('service_queue_id', $queueIds)
             ->whereIn('status', ['called', 'serving'])
@@ -60,9 +61,20 @@ class DisplayService
                     'counter' => $point?->displayDestination() ?? $point?->name,
                     'destination' => $point?->displayDestination(),
                     'staff_display_name' => $point?->staff_display_name,
+                    'point_key' => $point
+                        ? 'counter:'.$point->id
+                        : 'queue:'.$t->service_queue_id,
                     'announcement_text' => TicketPresenter::announcementText($t, $point),
+                    'called_at' => optional($t->called_at)?->toIso8601String(),
                 ];
             })
+            ->sortBy(fn (array $item) => sprintf(
+                '%s|%s|%s',
+                mb_strtolower((string) ($item['queue_name'] ?? '')),
+                mb_strtolower((string) ($item['destination'] ?? $item['counter'] ?? '')),
+                (string) ($item['ticket_number'] ?? ''),
+            ))
+            ->values()
             ->all();
 
         $waiting = Ticket::query()
diff --git a/resources/css/app.css b/resources/css/app.css
index 3575b55..87081e0 100644
--- a/resources/css/app.css
+++ b/resources/css/app.css
@@ -491,20 +491,9 @@ html:has(.qms-display) body {
     box-shadow: 0 16px 32px -20px rgb(15 23 42 / 0.2);
 }
 
-.qms-display__ticket--newest {
-    border-color: rgb(129 140 248);
-    background: linear-gradient(145deg, rgb(238 242 255) 0%, #fff 46%);
-    box-shadow: 0 24px 48px -24px rgb(79 70 229 / 0.45);
-}
-
 .qms-display__ticket-accent {
     height: 4px;
     flex-shrink: 0;
-    background: rgb(203 213 225);
-}
-
-.qms-display__ticket--newest .qms-display__ticket-accent {
-    height: 6px;
     background: linear-gradient(90deg, rgb(67 56 202), rgb(124 58 237), rgb(99 102 241));
 }
 
@@ -539,11 +528,6 @@ html:has(.qms-display) body {
     color: #fff;
 }
 
-.qms-display__ticket:not(.qms-display__ticket--newest) .qms-display__badge {
-    background: rgb(241 245 249);
-    color: rgb(71 85 105);
-}
-
 .qms-display__queue-name {
     min-width: 0;
     overflow: hidden;
@@ -573,10 +557,6 @@ html:has(.qms-display) body {
     color: rgb(30 41 59);
 }
 
-.qms-display__ticket--newest .qms-display__ticket-number {
-    color: rgb(67 56 202);
-}
-
 .qms-display__destination {
     flex-shrink: 0;
     min-width: 0;
diff --git a/resources/js/kiosk-flow.js b/resources/js/kiosk-flow.js
index 59e7cc0..e4069c9 100644
--- a/resources/js/kiosk-flow.js
+++ b/resources/js/kiosk-flow.js
@@ -202,6 +202,9 @@ export function registerKioskFlow(Alpine) {
     Alpine.data('displayBoard', (config = {}) => ({
         payload: config.initial ?? null,
         announcedIds: {},
+        servingSignatures: {},
+        servingPrimed: false,
+        pendingLocalAnnouncements: [],
         isAnnouncing: false,
         speechReady: false,
         voices: [],
@@ -229,6 +232,10 @@ export function registerKioskFlow(Alpine) {
                 }
                 this.payload = await res.json();
                 this.pollError = null;
+                this.trackServingChanges(
+                    this.payload?.now_serving ?? [],
+                    this.payload?.announcements ?? [],
+                );
                 this.maybeAnnounce(this.payload?.announcements ?? []);
             } catch (e) {
                 this.pollError = e.message || 'Could not refresh display data';
@@ -236,6 +243,64 @@ export function registerKioskFlow(Alpine) {
             }
         },
 
+        servingPointKey(item) {
+            return item?.point_key
+                || item?.destination
+                || item?.counter
+                || item?.queue_name
+                || item?.ticket_number
+                || 'unknown';
+        },
+
+        trackServingChanges(nowServing, serverAnnouncements = []) {
+            const nextSignatures = {};
+            const changed = [];
+
+            for (const item of nowServing) {
+                if (! item?.ticket_number) {
+                    continue;
+                }
+                const key = this.servingPointKey(item);
+                const signature = `${item.ticket_number}|${item.called_at || ''}`;
+                nextSignatures[key] = signature;
+
+                if (this.servingPrimed && this.servingSignatures[key] !== signature) {
+                    changed.push(item);
+                }
+            }
+
+            this.servingSignatures = nextSignatures;
+            if (! this.servingPrimed) {
+                this.servingPrimed = true;
+                return;
+            }
+
+            for (const item of changed) {
+                const ticket = String(item.ticket_number);
+                const coveredByServer = (serverAnnouncements || []).some(
+                    (announcement) => announcement?.message && String(announcement.message).includes(ticket),
+                );
+                if (coveredByServer) {
+                    continue;
+                }
+
+                const message = item.announcement_text
+                    || `Ticket ${item.ticket_number}, please proceed to ${item.destination || item.counter || 'the service point'}.`;
+                const localId = `local:${this.servingPointKey(item)}:${item.ticket_number}:${item.called_at || Date.now()}`;
+                if (this.announcedIds[localId]) {
+                    continue;
+                }
+                this.pendingLocalAnnouncements.push({
+                    id: localId,
+                    message,
+                    locale: 'en',
+                    voice: 'female',
+                    volume: 80,
+                    repeat_count: 1,
+                    local: true,
+                });
+            }
+        },
         primeSpeech() {
             if (! window.speechSynthesis) {
                 return;
@@ -277,17 +342,22 @@ export function registerKioskFlow(Alpine) {
         },
 
         maybeAnnounce(announcements) {
-            if (! window.speechSynthesis || ! this.speechReady || this.isAnnouncing || ! announcements.length) {
+            if (! window.speechSynthesis || ! this.speechReady || this.isAnnouncing) {
                 return;
             }
 
-            const next = announcements.find((item) => item?.id && item?.message && ! this.announcedIds[item.id]);
+            const queue = [
+                ...(Array.isArray(announcements) ? announcements : []),
+                ...this.pendingLocalAnnouncements,
+            ];
+            const next = queue.find((item) => item?.id && item?.message && ! this.announcedIds[item.id]);
             if (! next) {
                 return;
             }
 
             this.isAnnouncing = true;
             this.announcedIds[next.id] = true;
+            this.pendingLocalAnnouncements = this.pendingLocalAnnouncements.filter((item) => item.id !== next.id);
             this.speakAnnouncement(next);
         },
 
@@ -307,8 +377,13 @@ export function registerKioskFlow(Alpine) {
 
             const finish = () => {
                 release();
-                this.ackPlayed(item.id);
-                this.maybeAnnounce(this.payload?.announcements ?? []);
+                if (! item.local) {
+                    this.ackPlayed(item.id);
+                }
+                this.maybeAnnounce([
+                    ...(this.payload?.announcements ?? []),
+                    ...this.pendingLocalAnnouncements,
+                ]);
             };
 
             const fail = (reason) => {
@@ -400,6 +475,8 @@ export function registerKioskFlow(Alpine) {
                 // ignore storage failures
             }
 
+            // Seed signatures from SSR payload without announcing historical tickets.
+            this.trackServingChanges(this.payload?.now_serving ?? []);
             this.poll();
             setInterval(() => this.poll(), this.pollMs);
         },
diff --git a/resources/views/qms/display/public.blade.php b/resources/views/qms/display/public.blade.php
index fdabcdb..5d6cdf6 100644
--- a/resources/views/qms/display/public.blade.php
+++ b/resources/views/qms/display/public.blade.php
@@ -82,11 +82,8 @@
                     x-show="(payload?.now_serving ?? []).length"
                     :data-ticket-count="Math.min((payload?.now_serving ?? []).length, 12)"
                 >
-                    <template x-for="(item, index) in (payload?.now_serving ?? [])" :key="item.ticket_number + (item.counter ?? '')">
-                        <article
-                            class="qms-display__ticket rounded-2xl lg:rounded-3xl"
-                            :class="{ 'qms-display__ticket--newest': index === 0 }"
-                        >
+                    <template x-for="item in (payload?.now_serving ?? [])" :key="(item.destination || item.counter || item.queue_name || '') + ':' + item.ticket_number">
+                        <article class="qms-display__ticket rounded-2xl lg:rounded-3xl">
                             <div class="qms-display__ticket-accent" aria-hidden="true"></div>
                             <div class="qms-display__ticket-body">
                                 <div class="qms-display__ticket-meta">
diff --git a/tests/Feature/DisplayVoiceTest.php b/tests/Feature/DisplayVoiceTest.php
index 8e3cdc4..23b78dd 100644
--- a/tests/Feature/DisplayVoiceTest.php
+++ b/tests/Feature/DisplayVoiceTest.php
@@ -101,9 +101,7 @@ class DisplayVoiceTest extends TestCase
 
         $this->get(route('qms.display.public', $screen->access_token))
             ->assertOk()
-            ->assertSee('qms-display__tickets', false)
-            ->assertSee('data-ticket-count', false)
-            ->assertSee('qms-display__ticket--newest', false)
+            ->assertDontSee('qms-display__ticket--newest')
             ->assertSee('Please proceed to')
             ->assertSee('A001')
             ->assertSee('Reception')
@@ -161,13 +159,16 @@ class DisplayVoiceTest extends TestCase
             ]);
         }
 
-        $this->getJson(route('qms.display.data', $screen->access_token))
+        $payload = $this->getJson(route('qms.display.data', $screen->access_token))
             ->assertOk()
             ->assertJsonCount(2, 'now_serving')
-            ->assertJsonPath('now_serving.0.ticket_number', 'A005')
-            ->assertJsonPath('now_serving.0.counter', 'Room 14')
-            ->assertJsonPath('now_serving.1.ticket_number', 'A003')
-            ->assertJsonPath('now_serving.1.counter', 'Room 12');
+            ->json('now_serving');
+
+        $byCounter = collect($payload)->keyBy('counter');
+        $this->assertSame('A003', $byCounter['Room 12']['ticket_number']);
+        $this->assertSame('A005', $byCounter['Room 14']['ticket_number']);
+        // Stable alphabetical order by destination — equal presentation, no newest-first primacy.
+        $this->assertSame(['Room 12', 'Room 14'], collect($payload)->pluck('counter')->all());
     }
 
     public function test_display_falls_back_to_branch_queues_when_none_assigned(): void