Wire Queue demo seeder to shared DemoWorld

Org name, branches, ticket customers, and staff Members now come from
DemoWorld so Queue continuity matches Care/Frontdesk across the suite.
Also resolve organization by owner_ref when metadata.queue.organization_id
is missing, and skip reseed-on-login for DemoWorld staff emails.

Co-authored-by: Cursor <cursoragent@cursor.com>

app/Services/Qms/DemoLoginReseeder.php

@@ -8,6 +8,10 @@ use Illuminate\Support\Facades\Log;
 
 /**
  * Reseed Queue demo tenants after a fresh SSO login.
+ *
+ * Only owner demo accounts trigger a full reseed. DemoWorld staff logins
+ * (e.g. receptionist@ladill.com variants) share the owner tenant but must
+ * never reseed mid-demo.
  */
 class DemoLoginReseeder
 {
@@ -18,6 +22,10 @@ class DemoLoginReseeder
             return;
         }
 
+        if (\App\Support\DemoWorld::isStaffDemoEmail($user->email)) {
+            return;
+        }
+
         $plan = $this->planForEmail($user->email);
         if ($plan === null) {
             return;

app/Services/Qms/DemoSeeder.php

@@ -22,6 +22,7 @@ use App\Models\User;
 use App\Models\VoiceAnnouncement;
 use App\Models\Workflow;
 use App\Models\WorkflowStep;
+use App\Support\DemoWorld;
 use Illuminate\Support\Facades\DB;
 use Illuminate\Support\Str;
 
@@ -74,13 +75,16 @@ class DemoSeeder
             $this->resetForOwner($user->ownerRef());
         }
 
-        $organization = $this->ensureOrganization($user);
+        $organization = $this->ensureOrganization($user, $plan);
         $this->assignPlan($organization, $plan);
 
         $volumes = self::VOLUMES[$plan];
-        $branches = $this->seedBranches($user->ownerRef(), $organization, $volumes['branches']);
+        $branches = $this->seedBranches($user->ownerRef(), $organization, $plan, $volumes['branches']);
+        $this->seedStaffMembers($user->ownerRef(), $organization, $plan, $branches);
         $queues = [];
         $counters = [];
+        $people = DemoWorld::people();
+        $personCursor = 0;
 
         foreach ($branches as $branchIndex => $branch) {
             $dept = $this->ensureDepartment($user->ownerRef(), $branch);
@@ -104,13 +108,15 @@ class DemoSeeder
             $this->seedDevice($user->ownerRef(), $organization, $branch);
 
             foreach ($branchQueues as $qi => $queue) {
-                $this->seedLiveTickets(
+                $personCursor = $this->seedLiveTickets(
                     $user->ownerRef(),
                     $organization,
                     $branch,
                     $queue,
                     $branchCounters[$qi % max(1, count($branchCounters))] ?? null,
                     $volumes['tickets_per_queue'],
+                    $people,
+                    $personCursor,
                 );
             }
 
@@ -134,6 +140,7 @@ class DemoSeeder
             $queues[0] ?? null,
             $counters[0] ?? null,
             $volumes['history_tickets'],
+            $people,
         );
 
         $organization->refresh();
@@ -248,51 +255,98 @@ class DemoSeeder
         });
     }
 
-    private function ensureOrganization(User $user): Organization
+    private function ensureOrganization(User $user, string $plan): Organization
     {
+        $business = DemoWorld::business($plan);
         $existing = $this->orgs->resolveForUser($user);
         if ($existing) {
             $settings = $existing->settings ?? [];
             $settings['onboarded'] = true;
-            $existing->forceFill(['settings' => $settings])->save();
+            $existing->forceFill([
+                'name' => $business['name'],
+                'settings' => $settings,
+            ])->save();
             $this->orgs->ensureOwnerMember($user, $existing);
 
             return $existing;
         }
 
+        $hq = DemoWorld::branches($plan, 1)[0];
+
         return $this->orgs->completeOnboarding($user, [
-            'organization_name' => 'Demo Queue Org',
+            'organization_name' => $business['name'],
             'industry' => 'retail',
             'appointment_mode' => 'hybrid',
-            'branch_name' => 'Main Branch',
+            'branch_name' => $hq['name'],
-            'timezone' => 'Africa/Accra',
+            'branch_address' => $hq['address'],
+            'branch_phone' => $hq['phone'],
+            'timezone' => $business['timezone'] ?? 'Africa/Accra',
         ]);
     }
 
     /** @return list<Branch> */
-    private function seedBranches(string $ownerRef, Organization $organization, int $count): array
+    private function seedBranches(string $ownerRef, Organization $organization, string $plan, int $count): array
     {
-        $branches = Branch::query()
+        $catalog = DemoWorld::branches($plan, $count);
+        $existing = Branch::query()
             ->where('organization_id', $organization->id)
             ->whereNull('deleted_at')
             ->orderBy('id')
             ->get()
             ->all();
 
-        $names = ['Main Branch', 'East Legon', 'Kumasi Central', 'Tema Harbour', 'Takoradi Mall'];
+        $branches = [];
-        for ($i = count($branches); $i < $count; $i++) {
+        foreach ($catalog as $i => $spec) {
-            $branches[] = Branch::query()->create([
+            $attrs = [
                 'owner_ref' => $ownerRef,
                 'organization_id' => $organization->id,
-                'name' => $names[$i] ?? ('Branch '.($i + 1)),
+                'name' => $spec['name'],
-                'code' => 'BR'.($i + 1),
+                'code' => $spec['code'],
-                'address' => 'Demo address '.($i + 1).', Accra',
+                'address' => $spec['address'],
-                'phone' => '0302'.str_pad((string) (100000 + $i), 6, '0', STR_PAD_LEFT),
+                'phone' => $spec['phone'],
                 'is_active' => true,
-            ]);
+            ];
+
+            $branch = $existing[$i] ?? null;
+            if ($branch) {
+                $branch->fill($attrs)->save();
+            } else {
+                $branch = Branch::query()->create($attrs);
+            }
+
+            $branches[] = $branch;
         }
 
-        return array_slice($branches, 0, $count);
+        return $branches;
+    }
+
+    /**
+     * Local Member rows for DemoWorld staff with a queue role (user_ref = email
+     * until SSO remaps to public_id).
+     *
+     * @param  list<Branch>  $branches
+     */
+    private function seedStaffMembers(string $ownerRef, Organization $organization, string $plan, array $branches): void
+    {
+        $hq = $branches[0] ?? null;
+        foreach (DemoWorld::staff($plan) as $staff) {
+            $role = $staff['roles']['queue'] ?? null;
+            if (! is_string($role) || $role === '') {
+                continue;
+            }
+
+            Member::query()->updateOrCreate(
+                [
+                    'organization_id' => $organization->id,
+                    'user_ref' => strtolower($staff['email']),
+                ],
+                [
+                    'owner_ref' => $ownerRef,
+                    'role' => $role,
+                    'branch_id' => $hq?->id,
+                ],
+            );
+        }
     }
 
     private function ensureDepartment(string $ownerRef, Branch $branch): Department
@@ -426,6 +480,10 @@ class DemoSeeder
         ]);
     }
 
+    /**
+     * @param  list<array{key: string, first_name: string, last_name: string, phone: string}>  $people
+     * @return int next person cursor for the caller to continue from
+     */
     private function seedLiveTickets(
         string $ownerRef,
         Organization $organization,
@@ -433,16 +491,22 @@ class DemoSeeder
         ServiceQueue $queue,
         ?Counter $counter,
         int $count,
-    ): void {
+        array $people,
+        int $personCursor,
+    ): int {
         $existing = Ticket::query()
             ->where('service_queue_id', $queue->id)
             ->whereIn('status', ['waiting', 'called', 'serving'])
             ->count();
 
+        $storyStart = DemoWorld::storyDay()->copy()->addHours(9);
+
         for ($i = $existing; $i < $count; $i++) {
             $seq = $queue->ticket_sequence + 1;
             $queue->forceFill(['ticket_sequence' => $seq])->save();
             $status = ['waiting', 'waiting', 'called', 'serving'][$i % 4];
+            $person = $people[$personCursor % count($people)];
+            $personCursor++;
 
             Ticket::query()->create([
                 'owner_ref' => $ownerRef,
@@ -454,16 +518,19 @@ class DemoSeeder
                 'status' => $status,
                 'priority' => ['walk_in', 'vip', 'elderly', 'appointment'][$i % 4],
                 'position' => $i + 1,
-                'customer_name' => 'Guest '.($i + 1),
+                'customer_name' => DemoWorld::fullName($person),
-                'customer_phone' => '024'.str_pad((string) (3000000 + $i), 7, '0', STR_PAD_LEFT),
+                'customer_phone' => $person['phone'],
                 'source' => ['kiosk', 'reception', 'web'][$i % 3],
-                'issued_at' => now()->subMinutes(30 - $i),
+                'issued_at' => $storyStart->copy()->addMinutes($i * 3),
-                'called_at' => in_array($status, ['called', 'serving'], true) ? now()->subMinutes(5) : null,
+                'called_at' => in_array($status, ['called', 'serving'], true) ? $storyStart->copy()->addMinutes($i * 3 + 5) : null,
-                'serving_started_at' => $status === 'serving' ? now()->subMinutes(2) : null,
+                'serving_started_at' => $status === 'serving' ? $storyStart->copy()->addMinutes($i * 3 + 7) : null,
             ]);
         }
+
+        return $personCursor;
     }
 
+    /** @param  list<array{key: string, first_name: string, last_name: string, phone: string}>  $people */
     private function seedHistoryTickets(
         string $ownerRef,
         Organization $organization,
@@ -471,6 +538,7 @@ class DemoSeeder
         ?ServiceQueue $queue,
         ?Counter $counter,
         int $count,
+        array $people,
     ): void {
         if (! $queue) {
             return;
@@ -481,10 +549,14 @@ class DemoSeeder
             ->whereIn('status', ['completed', 'no_show', 'cancelled'])
             ->count();
 
+        $storyDay = DemoWorld::storyDay();
+
         for ($i = $existing; $i < $count; $i++) {
             $seq = $queue->ticket_sequence + 1;
             $queue->forceFill(['ticket_sequence' => $seq])->save();
             $status = ['completed', 'completed', 'completed', 'no_show', 'cancelled'][$i % 5];
+            $person = $people[$i % count($people)];
+            $day = $storyDay->copy()->subDays(($i % 14) + 1);
 
             $ticket = Ticket::query()->create([
                 'owner_ref' => $ownerRef,
@@ -495,12 +567,13 @@ class DemoSeeder
                 'ticket_number' => $queue->prefix.str_pad((string) $seq, 3, '0', STR_PAD_LEFT),
                 'status' => $status,
                 'priority' => 'walk_in',
-                'customer_name' => 'History Guest '.($i + 1),
+                'customer_name' => DemoWorld::fullName($person),
+                'customer_phone' => $person['phone'],
                 'source' => 'kiosk',
-                'issued_at' => now()->subDays(($i % 14) + 1)->subMinutes(40),
+                'issued_at' => $day->copy()->subMinutes(40),
-                'called_at' => now()->subDays(($i % 14) + 1)->subMinutes(20),
+                'called_at' => $day->copy()->subMinutes(20),
-                'serving_started_at' => $status === 'completed' ? now()->subDays(($i % 14) + 1)->subMinutes(15) : null,
+                'serving_started_at' => $status === 'completed' ? $day->copy()->subMinutes(15) : null,
-                'completed_at' => $status === 'completed' ? now()->subDays(($i % 14) + 1)->subMinutes(5) : null,
+                'completed_at' => $status === 'completed' ? $day->copy()->subMinutes(5) : null,
             ]);
 
             TicketEvent::query()->create([

app/Services/Qms/TeamMemberProvisioner.php

@@ -3,6 +3,7 @@
 namespace App\Services\Qms;
 
 use App\Models\Member;
+use App\Models\Organization;
 use App\Models\User;
 use App\Services\Identity\IdentityTeamClient;
 
@@ -35,7 +36,11 @@ class TeamMemberProvisioner
             }
 
             $meta = (array) data_get($grant, 'metadata.queue', []);
+            $ownerRef = (string) ($grant['account'] ?? '');
             $organizationId = (int) ($meta['organization_id'] ?? 0);
+            if ($organizationId <= 0 && $ownerRef !== '') {
+                $organizationId = (int) Organization::query()->where('owner_ref', $ownerRef)->value('id');
+            }
             if ($organizationId <= 0) {
                 continue;
             }
@@ -46,7 +51,7 @@ class TeamMemberProvisioner
                     'user_ref' => $user->ownerRef(),
                 ],
                 [
-                    'owner_ref' => (string) ($grant['account'] ?? $user->ownerRef()),
+                    'owner_ref' => $ownerRef !== '' ? $ownerRef : $user->ownerRef(),
                     'role' => (string) ($meta['role'] ?? 'member'),
                     'branch_id' => $meta['branch_id'] ?? null,
                 ],

app/Support/DemoWorld.php

@@ -0,0 +1,553 @@
+<?php
+
+namespace App\Support;
+
+/**
+ * Canonical shared demo world for the Ladill suite.
+ *
+ * Single source of truth for business identity, people, companies, branches,
+ * and staff rosters used across Care, Queue, Frontdesk, CRM, Invoice,
+ * Accounting, POS, Meet, Events, and Woo. Suite apps copy this file via
+ * `php scripts/sync-demo-world.php` — keep copies byte-identical.
+ *
+ * Continuity is by matching identifiers (phone, email, national_id, company
+ * name), not cross-database foreign keys.
+ *
+ * Reseed policy: only owner demo emails (`demo-{tier}@ladill.com`) trigger
+ * full product reseed on login. Staff logins never wipe mid-demo.
+ */
+final class DemoWorld
+{
+    public const PASSWORD_ENV = 'DEMO_ACCOUNT_PASSWORD';
+
+    public const DEFAULT_PASSWORD = 'DemoLadill2026!';
+
+    public const TIMEZONE = 'Africa/Accra';
+
+    public const CURRENCY = 'GHS';
+
+    /** Anchor “today” for same-day appointments / tickets / visits (relative). */
+    public const STORY_DAY_OFFSET = 0;
+
+    /**
+     * @var array<string, array{
+     *     name: string,
+     *     legal_name: string,
+     *     phone: string,
+     *     email: string,
+     *     address: string,
+     *     city: string,
+     *     region: string,
+     *     timezone: string
+     * }>
+     */
+    public const BUSINESS = [
+        'free' => [
+            'name' => 'Ridge Family Clinic',
+            'legal_name' => 'Ridge Family Clinic Ltd',
+            'phone' => '+233302400100',
+            'email' => 'hello@ridgeclinic.demo.ladill.com',
+            'address' => '12 Castle Road, Ridge, Accra',
+            'city' => 'Accra',
+            'region' => 'Greater Accra',
+            'timezone' => self::TIMEZONE,
+        ],
+        'pro' => [
+            'name' => 'Ridge Medical Centre',
+            'legal_name' => 'Ridge Medical Centre Ltd',
+            'phone' => '+233302400200',
+            'email' => 'hello@ridgemedical.demo.ladill.com',
+            'address' => '45 Independence Ave, Ridge, Accra',
+            'city' => 'Accra',
+            'region' => 'Greater Accra',
+            'timezone' => self::TIMEZONE,
+        ],
+        'enterprise' => [
+            'name' => 'Accra Healthcare Group',
+            'legal_name' => 'Accra Healthcare Group Ltd',
+            'phone' => '+233302400300',
+            'email' => 'hello@accrahealth.demo.ladill.com',
+            'address' => '1 Liberation Road, Airport Residential, Accra',
+            'city' => 'Accra',
+            'region' => 'Greater Accra',
+            'timezone' => self::TIMEZONE,
+        ],
+    ];
+
+    /**
+     * Shared branch catalog. Plans take the first N (free=1, pro=3, enterprise=6).
+     *
+     * @var list<array{code: string, name: string, phone: string, address: string}>
+     */
+    public const BRANCHES = [
+        ['code' => 'HQ', 'name' => 'Ridge Clinic', 'phone' => '+233302400101', 'address' => '12 Castle Road, Ridge, Accra'],
+        ['code' => 'EL', 'name' => 'East Legon Care', 'phone' => '+233302400102', 'address' => '18 Boundary Rd, East Legon, Accra'],
+        ['code' => 'TM', 'name' => 'Tema Harbour Clinic', 'phone' => '+233302400103', 'address' => 'Harbour Road, Community 1, Tema'],
+        ['code' => 'OS', 'name' => 'Osu Medical Centre', 'phone' => '+233302400104', 'address' => 'Oxford Street, Osu, Accra'],
+        ['code' => 'SX', 'name' => 'Spintex Wellness', 'phone' => '+233302400105', 'address' => 'Spintex Road, Accra'],
+        ['code' => 'AP', 'name' => 'Airport Residential Care', 'phone' => '+233302400106', 'address' => 'Liberation Rd, Airport Residential, Accra'],
+    ];
+
+    /**
+     * Canonical people reused as patients / visitors / ticket guests / CRM
+     * contacts / invoice clients / POS customers / event attendees.
+     *
+     * @var list<array{
+     *     key: string,
+     *     first_name: string,
+     *     last_name: string,
+     *     phone: string,
+     *     email: string,
+     *     national_id: string,
+     *     gender: string,
+     *     dob: string,
+     *     company_key: string,
+     *     city: string,
+     *     address: string
+     * }>
+     */
+    public const PEOPLE = [
+        ['key' => 'ama-mensah', 'first_name' => 'Ama', 'last_name' => 'Mensah', 'phone' => '+233241000001', 'email' => 'ama.mensah@demo.ladill.com', 'national_id' => 'GHA-729001001', 'gender' => 'female', 'dob' => '1990-03-12', 'company_key' => 'accra-retail', 'city' => 'Accra', 'address' => '14 Ring Road Central, Accra'],
+        ['key' => 'kofi-asante', 'first_name' => 'Kofi', 'last_name' => 'Asante', 'phone' => '+233241000002', 'email' => 'kofi.asante@demo.ladill.com', 'national_id' => 'GHA-729001002', 'gender' => 'male', 'dob' => '1985-07-21', 'company_key' => 'kumasi-foods', 'city' => 'Accra', 'address' => '3 Labone Crescent, Accra'],
+        ['key' => 'abena-osei', 'first_name' => 'Abena', 'last_name' => 'Osei', 'phone' => '+233241000003', 'email' => 'abena.osei@demo.ladill.com', 'national_id' => 'GHA-729001003', 'gender' => 'female', 'dob' => '1992-11-05', 'company_key' => 'tema-logistics', 'city' => 'Tema', 'address' => 'Community 4, Tema'],
+        ['key' => 'kwame-boateng', 'first_name' => 'Kwame', 'last_name' => 'Boateng', 'phone' => '+233241000004', 'email' => 'kwame.boateng@demo.ladill.com', 'national_id' => 'GHA-729001004', 'gender' => 'male', 'dob' => '1978-01-30', 'company_key' => 'cape-coast-tours', 'city' => 'Accra', 'address' => '8 Cantonments Road, Accra'],
+        ['key' => 'akosua-owusu', 'first_name' => 'Akosua', 'last_name' => 'Owusu', 'phone' => '+233241000005', 'email' => 'akosua.owusu@demo.ladill.com', 'national_id' => 'GHA-729001005', 'gender' => 'female', 'dob' => '1995-06-18', 'company_key' => 'tamale-agro', 'city' => 'Accra', 'address' => '22 Dansoman Estates, Accra'],
+        ['key' => 'yaw-adjei', 'first_name' => 'Yaw', 'last_name' => 'Adjei', 'phone' => '+233241000006', 'email' => 'yaw.adjei@demo.ladill.com', 'national_id' => 'GHA-729001006', 'gender' => 'male', 'dob' => '1988-09-09', 'company_key' => 'spintex-clinics', 'city' => 'Accra', 'address' => 'Spintex Junction, Accra'],
+        ['key' => 'efua-appiah', 'first_name' => 'Efua', 'last_name' => 'Appiah', 'phone' => '+233241000007', 'email' => 'efua.appiah@demo.ladill.com', 'national_id' => 'GHA-729001007', 'gender' => 'female', 'dob' => '1993-02-14', 'company_key' => 'osu-cafe', 'city' => 'Accra', 'address' => 'Oxford Street, Osu, Accra'],
+        ['key' => 'kojo-darko', 'first_name' => 'Kojo', 'last_name' => 'Darko', 'phone' => '+233241000008', 'email' => 'kojo.darko@demo.ladill.com', 'national_id' => 'GHA-729001008', 'gender' => 'male', 'dob' => '1982-12-01', 'company_key' => 'legon-tech', 'city' => 'Accra', 'address' => 'University Area, Legon'],
+        ['key' => 'adwoa-agyeman', 'first_name' => 'Adwoa', 'last_name' => 'Agyeman', 'phone' => '+233241000009', 'email' => 'adwoa.agyeman@demo.ladill.com', 'national_id' => 'GHA-729001009', 'gender' => 'female', 'dob' => '1991-04-22', 'company_key' => 'airport-hotels', 'city' => 'Accra', 'address' => 'Airport Residential, Accra'],
+        ['key' => 'kwesi-sarpong', 'first_name' => 'Kwesi', 'last_name' => 'Sarpong', 'phone' => '+233241000010', 'email' => 'kwesi.sarpong@demo.ladill.com', 'national_id' => 'GHA-729001010', 'gender' => 'male', 'dob' => '1987-08-16', 'company_key' => 'kaneshie-traders', 'city' => 'Accra', 'address' => 'Kaneshie Market, Accra'],
+        ['key' => 'afia-nyarko', 'first_name' => 'Afia', 'last_name' => 'Nyarko', 'phone' => '+233241000011', 'email' => 'afia.nyarko@demo.ladill.com', 'national_id' => 'GHA-729001011', 'gender' => 'female', 'dob' => '1994-10-03', 'company_key' => 'accra-retail', 'city' => 'Accra', 'address' => 'Adabraka, Accra'],
+        ['key' => 'kwadwo-ankrah', 'first_name' => 'Kwadwo', 'last_name' => 'Ankrah', 'phone' => '+233241000012', 'email' => 'kwadwo.ankrah@demo.ladill.com', 'national_id' => 'GHA-729001012', 'gender' => 'male', 'dob' => '1980-05-27', 'company_key' => 'kumasi-foods', 'city' => 'Accra', 'address' => 'Mamprobi, Accra'],
+        ['key' => 'esi-tetteh', 'first_name' => 'Esi', 'last_name' => 'Tetteh', 'phone' => '+233241000013', 'email' => 'esi.tetteh@demo.ladill.com', 'national_id' => 'GHA-729001013', 'gender' => 'female', 'dob' => '1996-01-19', 'company_key' => 'tema-logistics', 'city' => 'Tema', 'address' => 'Community 8, Tema'],
+        ['key' => 'fiifi-quaye', 'first_name' => 'Fiifi', 'last_name' => 'Quaye', 'phone' => '+233241000014', 'email' => 'fiifi.quaye@demo.ladill.com', 'national_id' => 'GHA-729001014', 'gender' => 'male', 'dob' => '1989-07-07', 'company_key' => 'cape-coast-tours', 'city' => 'Accra', 'address' => 'Tesano, Accra'],
+        ['key' => 'mansa-addo', 'first_name' => 'Mansa', 'last_name' => 'Addo', 'phone' => '+233241000015', 'email' => 'mansa.addo@demo.ladill.com', 'national_id' => 'GHA-729001015', 'gender' => 'female', 'dob' => '1993-09-25', 'company_key' => 'tamale-agro', 'city' => 'Accra', 'address' => 'Abelemkpe, Accra'],
+        ['key' => 'nana-frimpong', 'first_name' => 'Nana', 'last_name' => 'Frimpong', 'phone' => '+233241000016', 'email' => 'nana.frimpong@demo.ladill.com', 'national_id' => 'GHA-729001016', 'gender' => 'male', 'dob' => '1984-03-11', 'company_key' => 'spintex-clinics', 'city' => 'Accra', 'address' => 'Teshie, Accra'],
+        ['key' => 'ama-boateng', 'first_name' => 'Ama', 'last_name' => 'Boateng', 'phone' => '+233241000017', 'email' => 'ama.boateng@demo.ladill.com', 'national_id' => 'GHA-729001017', 'gender' => 'female', 'dob' => '1997-12-08', 'company_key' => 'osu-cafe', 'city' => 'Accra', 'address' => 'Kokomlemle, Accra'],
+        ['key' => 'kofi-owusu', 'first_name' => 'Kofi', 'last_name' => 'Owusu', 'phone' => '+233241000018', 'email' => 'kofi.owusu@demo.ladill.com', 'national_id' => 'GHA-729001018', 'gender' => 'male', 'dob' => '1986-06-02', 'company_key' => 'legon-tech', 'city' => 'Accra', 'address' => 'Haatso, Accra'],
+        ['key' => 'abena-darko', 'first_name' => 'Abena', 'last_name' => 'Darko', 'phone' => '+233241000019', 'email' => 'abena.darko@demo.ladill.com', 'national_id' => 'GHA-729001019', 'gender' => 'female', 'dob' => '1990-08-29', 'company_key' => 'airport-hotels', 'city' => 'Accra', 'address' => 'Dzorwulu, Accra'],
+        ['key' => 'kwame-mensah', 'first_name' => 'Kwame', 'last_name' => 'Mensah', 'phone' => '+233241000020', 'email' => 'kwame.mensah@demo.ladill.com', 'national_id' => 'GHA-729001020', 'gender' => 'male', 'dob' => '1979-11-13', 'company_key' => 'kaneshie-traders', 'city' => 'Accra', 'address' => 'Ablekuma, Accra'],
+        ['key' => 'akosua-asante', 'first_name' => 'Akosua', 'last_name' => 'Asante', 'phone' => '+233241000021', 'email' => 'akosua.asante@demo.ladill.com', 'national_id' => 'GHA-729001021', 'gender' => 'female', 'dob' => '1992-02-20', 'company_key' => 'accra-retail', 'city' => 'Accra', 'address' => 'Roman Ridge, Accra'],
+        ['key' => 'yaw-osei', 'first_name' => 'Yaw', 'last_name' => 'Osei', 'phone' => '+233241000022', 'email' => 'yaw.osei@demo.ladill.com', 'national_id' => 'GHA-729001022', 'gender' => 'male', 'dob' => '1983-04-15', 'company_key' => 'kumasi-foods', 'city' => 'Accra', 'address' => 'Nungua, Accra'],
+        ['key' => 'efua-boateng', 'first_name' => 'Efua', 'last_name' => 'Boateng', 'phone' => '+233241000023', 'email' => 'efua.boateng@demo.ladill.com', 'national_id' => 'GHA-729001023', 'gender' => 'female', 'dob' => '1995-07-01', 'company_key' => 'tema-logistics', 'city' => 'Tema', 'address' => 'Community 2, Tema'],
+        ['key' => 'kojo-owusu', 'first_name' => 'Kojo', 'last_name' => 'Owusu', 'phone' => '+233241000024', 'email' => 'kojo.owusu@demo.ladill.com', 'national_id' => 'GHA-729001024', 'gender' => 'male', 'dob' => '1981-10-28', 'company_key' => 'cape-coast-tours', 'city' => 'Accra', 'address' => 'Madina, Accra'],
+        ['key' => 'adwoa-adjei', 'first_name' => 'Adwoa', 'last_name' => 'Adjei', 'phone' => '+233241000025', 'email' => 'adwoa.adjei@demo.ladill.com', 'national_id' => 'GHA-729001025', 'gender' => 'female', 'dob' => '1994-05-06', 'company_key' => 'tamale-agro', 'city' => 'Accra', 'address' => 'Ashaiman, Accra'],
+        ['key' => 'kwesi-appiah', 'first_name' => 'Kwesi', 'last_name' => 'Appiah', 'phone' => '+233241000026', 'email' => 'kwesi.appiah@demo.ladill.com', 'national_id' => 'GHA-729001026', 'gender' => 'male', 'dob' => '1988-12-17', 'company_key' => 'spintex-clinics', 'city' => 'Accra', 'address' => 'Baatsona, Accra'],
+        ['key' => 'afia-darko', 'first_name' => 'Afia', 'last_name' => 'Darko', 'phone' => '+233241000027', 'email' => 'afia.darko@demo.ladill.com', 'national_id' => 'GHA-729001027', 'gender' => 'female', 'dob' => '1991-09-23', 'company_key' => 'osu-cafe', 'city' => 'Accra', 'address' => 'Labadi, Accra'],
+        ['key' => 'kwadwo-agyeman', 'first_name' => 'Kwadwo', 'last_name' => 'Agyeman', 'phone' => '+233241000028', 'email' => 'kwadwo.agyeman@demo.ladill.com', 'national_id' => 'GHA-729001028', 'gender' => 'male', 'dob' => '1985-01-04', 'company_key' => 'legon-tech', 'city' => 'Accra', 'address' => 'Kwabenya, Accra'],
+        ['key' => 'esi-sarpong', 'first_name' => 'Esi', 'last_name' => 'Sarpong', 'phone' => '+233241000029', 'email' => 'esi.sarpong@demo.ladill.com', 'national_id' => 'GHA-729001029', 'gender' => 'female', 'dob' => '1996-03-30', 'company_key' => 'airport-hotels', 'city' => 'Accra', 'address' => 'East Legon Hills, Accra'],
+        ['key' => 'fiifi-nyarko', 'first_name' => 'Fiifi', 'last_name' => 'Nyarko', 'phone' => '+233241000030', 'email' => 'fiifi.nyarko@demo.ladill.com', 'national_id' => 'GHA-729001030', 'gender' => 'male', 'dob' => '1987-06-14', 'company_key' => 'kaneshie-traders', 'city' => 'Accra', 'address' => 'Odorkor, Accra'],
+        ['key' => 'mansa-ankrah', 'first_name' => 'Mansa', 'last_name' => 'Ankrah', 'phone' => '+233241000031', 'email' => 'mansa.ankrah@demo.ladill.com', 'national_id' => 'GHA-729001031', 'gender' => 'female', 'dob' => '1993-11-11', 'company_key' => 'accra-retail', 'city' => 'Accra', 'address' => 'Korle Bu, Accra'],
+        ['key' => 'nana-tetteh', 'first_name' => 'Nana', 'last_name' => 'Tetteh', 'phone' => '+233241000032', 'email' => 'nana.tetteh@demo.ladill.com', 'national_id' => 'GHA-729001032', 'gender' => 'male', 'dob' => '1982-08-08', 'company_key' => 'kumasi-foods', 'city' => 'Accra', 'address' => 'Weija, Accra'],
+        ['key' => 'ama-quaye', 'first_name' => 'Ama', 'last_name' => 'Quaye', 'phone' => '+233241000033', 'email' => 'ama.quaye@demo.ladill.com', 'national_id' => 'GHA-729001033', 'gender' => 'female', 'dob' => '1990-04-04', 'company_key' => 'tema-logistics', 'city' => 'Tema', 'address' => 'Community 11, Tema'],
+        ['key' => 'kofi-addo', 'first_name' => 'Kofi', 'last_name' => 'Addo', 'phone' => '+233241000034', 'email' => 'kofi.addo@demo.ladill.com', 'national_id' => 'GHA-729001034', 'gender' => 'male', 'dob' => '1989-02-26', 'company_key' => 'cape-coast-tours', 'city' => 'Accra', 'address' => 'Kasoa Road, Accra'],
+        ['key' => 'abena-frimpong', 'first_name' => 'Abena', 'last_name' => 'Frimpong', 'phone' => '+233241000035', 'email' => 'abena.frimpong@demo.ladill.com', 'national_id' => 'GHA-729001035', 'gender' => 'female', 'dob' => '1994-07-19', 'company_key' => 'tamale-agro', 'city' => 'Accra', 'address' => 'Achimota, Accra'],
+        ['key' => 'kwame-agyeman', 'first_name' => 'Kwame', 'last_name' => 'Agyeman', 'phone' => '+233241000036', 'email' => 'kwame.agyeman@demo.ladill.com', 'national_id' => 'GHA-729001036', 'gender' => 'male', 'dob' => '1980-09-01', 'company_key' => 'spintex-clinics', 'city' => 'Accra', 'address' => 'Sakumono, Accra'],
+    ];
+
+    /**
+     * @var list<array{key: string, name: string, email: string, phone: string, address: string}>
+     */
+    public const COMPANIES = [
+        ['key' => 'accra-retail', 'name' => 'Accra Retail Ltd', 'email' => 'accounts@accra-retail.demo.ladill.com', 'phone' => '+233302500001', 'address' => 'Oxford Street, Accra'],
+        ['key' => 'kumasi-foods', 'name' => 'Kumasi Foods', 'email' => 'billing@kumasi-foods.demo.ladill.com', 'phone' => '+233302500002', 'address' => 'Kejetia Road, Kumasi'],
+        ['key' => 'tema-logistics', 'name' => 'Tema Logistics', 'email' => 'finance@tema-logistics.demo.ladill.com', 'phone' => '+233302500003', 'address' => 'Harbour Road, Tema'],
+        ['key' => 'cape-coast-tours', 'name' => 'Cape Coast Tours', 'email' => 'pay@cape-coast-tours.demo.ladill.com', 'phone' => '+233302500004', 'address' => 'Castle Road, Cape Coast'],
+        ['key' => 'tamale-agro', 'name' => 'Tamale Agro', 'email' => 'accounts@tamale-agro.demo.ladill.com', 'phone' => '+233302500005', 'address' => 'Salaga Road, Tamale'],
+        ['key' => 'spintex-clinics', 'name' => 'Spintex Clinics', 'email' => 'billing@spintex-clinics.demo.ladill.com', 'phone' => '+233302500006', 'address' => 'Spintex Road, Accra'],
+        ['key' => 'osu-cafe', 'name' => 'Osu Café Co', 'email' => 'hello@osu-cafe.demo.ladill.com', 'phone' => '+233302500007', 'address' => 'Oxford Street, Osu'],
+        ['key' => 'legon-tech', 'name' => 'Legon Tech', 'email' => 'ap@legon-tech.demo.ladill.com', 'phone' => '+233302500008', 'address' => 'University Area, Legon'],
+        ['key' => 'airport-hotels', 'name' => 'Airport City Hotels', 'email' => 'finance@airport-hotels.demo.ladill.com', 'phone' => '+233302500009', 'address' => 'Airport City, Accra'],
+        ['key' => 'kaneshie-traders', 'name' => 'Kaneshie Market Traders', 'email' => 'pay@kaneshie-traders.demo.ladill.com', 'phone' => '+233302500010', 'address' => 'Kaneshie Market, Accra'],
+    ];
+
+    /**
+     * Plausible shared story amounts (GHS major units) for Accounting / Invoice / POS labels.
+     *
+     * @var array{care_consult: int, care_lab: int, invoice_typical: int, pos_typical: int, crm_deal: int}
+     */
+    public const STORY_AMOUNTS_GHS = [
+        'care_consult' => 250,
+        'care_lab' => 180,
+        'invoice_typical' => 1500,
+        'pos_typical' => 85,
+        'crm_deal' => 12000,
+    ];
+
+    /**
+     * Staff roster keyed by tier. Free: owner + receptionist. Pro/Enterprise: full roster.
+     *
+     * @var array<string, list<array{
+     *     key: string,
+     *     email: string,
+     *     name: string,
+     *     apps: list<string>,
+     *     roles: array<string, string>,
+     *     account_role?: string
+     * }>>
+     */
+    public const STAFF = [
+        'free' => [
+            [
+                'key' => 'receptionist',
+                'email' => 'demo-free-receptionist@ladill.com',
+                'name' => 'Abena Reception (Free)',
+                'apps' => ['care', 'frontdesk', 'queue'],
+                'roles' => [
+                    'care' => 'receptionist',
+                    'frontdesk' => 'receptionist',
+                    'queue' => 'receptionist',
+                ],
+            ],
+        ],
+        'pro' => [
+            [
+                'key' => 'doctor',
+                'email' => 'demo-pro-doctor@ladill.com',
+                'name' => 'Dr. Kwame Mensah (Pro)',
+                'apps' => ['care'],
+                'roles' => ['care' => 'doctor'],
+            ],
+            [
+                'key' => 'nurse',
+                'email' => 'demo-pro-nurse@ladill.com',
+                'name' => 'Akosua Nurse (Pro)',
+                'apps' => ['care'],
+                'roles' => ['care' => 'nurse'],
+            ],
+            [
+                'key' => 'receptionist',
+                'email' => 'demo-pro-receptionist@ladill.com',
+                'name' => 'Abena Reception (Pro)',
+                'apps' => ['care', 'frontdesk', 'queue'],
+                'roles' => [
+                    'care' => 'receptionist',
+                    'frontdesk' => 'receptionist',
+                    'queue' => 'receptionist',
+                ],
+            ],
+            [
+                'key' => 'pharmacist',
+                'email' => 'demo-pro-pharmacist@ladill.com',
+                'name' => 'Yaw Pharmacist (Pro)',
+                'apps' => ['care'],
+                'roles' => ['care' => 'pharmacist'],
+            ],
+            [
+                'key' => 'lab',
+                'email' => 'demo-pro-lab@ladill.com',
+                'name' => 'Efua Lab Tech (Pro)',
+                'apps' => ['care'],
+                'roles' => ['care' => 'lab_technician'],
+            ],
+            [
+                'key' => 'cashier',
+                'email' => 'demo-pro-cashier@ladill.com',
+                'name' => 'Kojo Cashier (Pro)',
+                'apps' => ['care', 'pos'],
+                'roles' => [
+                    'care' => 'cashier',
+                    'pos' => 'cashier',
+                ],
+            ],
+            [
+                'key' => 'accountant',
+                'email' => 'demo-pro-accountant@ladill.com',
+                'name' => 'Adwoa Accountant (Pro)',
+                'apps' => ['accounting', 'invoice'],
+                'roles' => [
+                    'accounting' => 'member',
+                    'invoice' => 'member',
+                    'care' => 'accountant',
+                ],
+            ],
+            [
+                'key' => 'sales',
+                'email' => 'demo-pro-sales@ladill.com',
+                'name' => 'Kofi Sales (Pro)',
+                'apps' => ['crm', 'invoice', 'meet'],
+                'roles' => [
+                    'crm' => 'member',
+                    'invoice' => 'member',
+                    'meet' => 'member',
+                ],
+            ],
+        ],
+        'enterprise' => [
+            [
+                'key' => 'doctor',
+                'email' => 'demo-enterprise-doctor@ladill.com',
+                'name' => 'Dr. Kwame Mensah',
+                'apps' => ['care'],
+                'roles' => ['care' => 'doctor'],
+            ],
+            [
+                'key' => 'nurse',
+                'email' => 'demo-enterprise-nurse@ladill.com',
+                'name' => 'Akosua Nurse',
+                'apps' => ['care'],
+                'roles' => ['care' => 'nurse'],
+            ],
+            [
+                'key' => 'receptionist',
+                'email' => 'demo-enterprise-receptionist@ladill.com',
+                'name' => 'Abena Reception',
+                'apps' => ['care', 'frontdesk', 'queue'],
+                'roles' => [
+                    'care' => 'receptionist',
+                    'frontdesk' => 'receptionist',
+                    'queue' => 'receptionist',
+                ],
+            ],
+            [
+                'key' => 'pharmacist',
+                'email' => 'demo-enterprise-pharmacist@ladill.com',
+                'name' => 'Yaw Pharmacist',
+                'apps' => ['care'],
+                'roles' => ['care' => 'pharmacist'],
+            ],
+            [
+                'key' => 'lab',
+                'email' => 'demo-enterprise-lab@ladill.com',
+                'name' => 'Efua Lab Tech',
+                'apps' => ['care'],
+                'roles' => ['care' => 'lab_technician'],
+            ],
+            [
+                'key' => 'cashier',
+                'email' => 'demo-enterprise-cashier@ladill.com',
+                'name' => 'Kojo Cashier',
+                'apps' => ['care', 'pos'],
+                'roles' => [
+                    'care' => 'cashier',
+                    'pos' => 'cashier',
+                ],
+            ],
+            [
+                'key' => 'accountant',
+                'email' => 'demo-enterprise-accountant@ladill.com',
+                'name' => 'Adwoa Accountant',
+                'apps' => ['accounting', 'invoice', 'care'],
+                'roles' => [
+                    'accounting' => 'member',
+                    'invoice' => 'member',
+                    'care' => 'accountant',
+                ],
+            ],
+            [
+                'key' => 'sales',
+                'email' => 'demo-enterprise-sales@ladill.com',
+                'name' => 'Kofi Sales',
+                'apps' => ['crm', 'invoice', 'meet', 'events'],
+                'roles' => [
+                    'crm' => 'member',
+                    'invoice' => 'member',
+                    'meet' => 'member',
+                    'events' => 'member',
+                ],
+            ],
+        ],
+    ];
+
+    /** @var array<string, string> owner email → tier */
+    public const OWNER_EMAILS = [
+        'demo-free@ladill.com' => 'free',
+        'demo-pro@ladill.com' => 'pro',
+        'demo-enterprise@ladill.com' => 'enterprise',
+    ];
+
+    public static function normalizeTier(string $tier): string
+    {
+        $tier = strtolower(trim($tier));
+
+        return in_array($tier, ['free', 'pro', 'enterprise'], true) ? $tier : 'free';
+    }
+
+    public static function ownerEmailForTier(string $tier): string
+    {
+        $tier = self::normalizeTier($tier);
+
+        return match ($tier) {
+            'pro' => 'demo-pro@ladill.com',
+            'enterprise' => 'demo-enterprise@ladill.com',
+            default => 'demo-free@ladill.com',
+        };
+    }
+
+    public static function tierForOwnerEmail(?string $email): ?string
+    {
+        $email = strtolower(trim((string) $email));
+
+        return self::OWNER_EMAILS[$email] ?? null;
+    }
+
+    /**
+     * @return array{name: string, legal_name: string, phone: string, email: string, address: string, city: string, region: string, timezone: string}
+     */
+    public static function business(string $tier): array
+    {
+        return self::BUSINESS[self::normalizeTier($tier)];
+    }
+
+    /**
+     * @return list<array{code: string, name: string, phone: string, address: string}>
+     */
+    public static function branches(string $tier, ?int $limit = null): array
+    {
+        $tier = self::normalizeTier($tier);
+        $limit ??= match ($tier) {
+            'enterprise' => 6,
+            'pro' => 3,
+            default => 1,
+        };
+
+        return array_slice(self::BRANCHES, 0, max(1, $limit));
+    }
+
+    /**
+     * @return list<array{key: string, first_name: string, last_name: string, phone: string, email: string, national_id: string, gender: string, dob: string, company_key: string, city: string, address: string}>
+     */
+    public static function people(?int $limit = null): array
+    {
+        if ($limit === null) {
+            return self::PEOPLE;
+        }
+
+        return array_slice(self::PEOPLE, 0, max(0, $limit));
+    }
+
+    /**
+     * @return array{key: string, first_name: string, last_name: string, phone: string, email: string, national_id: string, gender: string, dob: string, company_key: string, city: string, address: string}|null
+     */
+    public static function personByKey(string $key): ?array
+    {
+        foreach (self::PEOPLE as $person) {
+            if ($person['key'] === $key) {
+                return $person;
+            }
+        }
+
+        return null;
+    }
+
+    public static function fullName(array $person): string
+    {
+        return trim($person['first_name'].' '.$person['last_name']);
+    }
+
+    /**
+     * @return list<array{key: string, name: string, email: string, phone: string, address: string}>
+     */
+    public static function companies(?int $limit = null): array
+    {
+        if ($limit === null) {
+            return self::COMPANIES;
+        }
+
+        return array_slice(self::COMPANIES, 0, max(0, $limit));
+    }
+
+    /**
+     * @return array{key: string, name: string, email: string, phone: string, address: string}|null
+     */
+    public static function companyByKey(string $key): ?array
+    {
+        foreach (self::COMPANIES as $company) {
+            if ($company['key'] === $key) {
+                return $company;
+            }
+        }
+
+        return null;
+    }
+
+    public static function companyNameForPerson(array $person): string
+    {
+        return self::companyByKey($person['company_key'])['name'] ?? 'Demo Co';
+    }
+
+    /**
+     * @return list<array{key: string, email: string, name: string, apps: list<string>, roles: array<string, string>, account_role?: string}>
+     */
+    public static function staff(string $tier): array
+    {
+        return self::STAFF[self::normalizeTier($tier)] ?? [];
+    }
+
+    /**
+     * @return array{key: string, email: string, name: string, apps: list<string>, roles: array<string, string>, account_role?: string}|null
+     */
+    public static function staffByEmail(?string $email): ?array
+    {
+        $email = strtolower(trim((string) $email));
+        if ($email === '') {
+            return null;
+        }
+
+        foreach (self::STAFF as $roster) {
+            foreach ($roster as $member) {
+                if (strtolower($member['email']) === $email) {
+                    return $member;
+                }
+            }
+        }
+
+        return null;
+    }
+
+    public static function isOwnerDemoEmail(?string $email): bool
+    {
+        return self::tierForOwnerEmail($email) !== null;
+    }
+
+    public static function isStaffDemoEmail(?string $email): bool
+    {
+        return self::staffByEmail($email) !== null;
+    }
+
+    /** Owner email for a staff member, or null if not staff. */
+    public static function ownerEmailForStaff(?string $email): ?string
+    {
+        $email = strtolower(trim((string) $email));
+        foreach (self::STAFF as $tier => $roster) {
+            foreach ($roster as $member) {
+                if (strtolower($member['email']) === $email) {
+                    return self::ownerEmailForTier($tier);
+                }
+            }
+        }
+
+        return null;
+    }
+
+    /**
+     * Build Identity AccountTeamMember metadata from a staff roles map.
+     *
+     * @param  array<string, string>  $roles
+     * @return array<string, array{role: string}>
+     */
+    public static function metadataFromRoles(array $roles): array
+    {
+        $metadata = [];
+        foreach ($roles as $app => $role) {
+            $metadata[$app] = ['role' => $role];
+        }
+
+        return $metadata;
+    }
+
+    public static function storyDay(): \Carbon\CarbonInterface
+    {
+        return now(self::TIMEZONE)->startOfDay()->addDays(self::STORY_DAY_OFFSET);
+    }
+
+    /** Local phone form used by some apps (024####### without +233). */
+    public static function phoneLocal(string $e164): string
+    {
+        if (str_starts_with($e164, '+233')) {
+            return '0'.substr($e164, 4);
+        }
+
+        return $e164;
+    }
+}

tests/Feature/DemoSeedCommandTest.php

@@ -3,11 +3,13 @@
 namespace Tests\Feature;
 
 use App\Models\Branch;
+use App\Models\Member;
 use App\Models\Organization;
 use App\Models\ServiceQueue;
 use App\Models\Ticket;
 use App\Models\User;
 use App\Services\Qms\PlanService;
+use App\Support\DemoWorld;
 use Illuminate\Foundation\Testing\RefreshDatabase;
 use Illuminate\Support\Facades\Artisan;
 use Tests\TestCase;
@@ -90,4 +92,37 @@ class DemoSeedCommandTest extends TestCase
         $this->assertSame($tickets, Ticket::query()->where('organization_id', $org->id)->whereNull('deleted_at')->count());
         $this->assertSame('enterprise', app(PlanService::class)->planKey($org->fresh()));
     }
+
+    public function test_demo_world_continuity_and_staff_roles(): void
+    {
+        $user = User::create([
+            'public_id' => 'demo-world-queue-id',
+            'name' => 'Ladill Demo (Pro)',
+            'email' => 'demo-pro@ladill.com',
+            'password' => bcrypt('password'),
+        ]);
+
+        $exit = Artisan::call('demo:seed', ['identity' => $user->email, '--plan' => 'pro']);
+        $this->assertSame(0, $exit);
+
+        $org = Organization::owned($user->public_id)->firstOrFail();
+        $this->assertSame(DemoWorld::business('pro')['name'], $org->name);
+
+        $ama = DemoWorld::personByKey('ama-mensah');
+        $this->assertNotNull($ama);
+        $this->assertTrue(
+            Ticket::query()
+                ->where('owner_ref', $user->public_id)
+                ->where('customer_phone', $ama['phone'])
+                ->exists()
+        );
+
+        $this->assertTrue(
+            Member::query()
+                ->where('owner_ref', $user->public_id)
+                ->where('user_ref', 'demo-pro-receptionist@ladill.com')
+                ->where('role', 'receptionist')
+                ->exists()
+        );
+    }
 }