diff --git a/app/Services/Qms/DisplayService.php b/app/Services/Qms/DisplayService.php
index 948b358..0fe80dc 100644
--- a/app/Services/Qms/DisplayService.php
+++ b/app/Services/Qms/DisplayService.php
@@ -39,7 +39,7 @@ class DisplayService
             ->whereIn('status', ['called', 'serving'])
             ->with(['counter', 'serviceQueue'])
             ->orderByDesc('called_at')
-            ->limit(5)
+            ->limit(12)
             ->get()
             ->map(fn (Ticket $t) => [
                 'ticket_number' => $t->ticket_number,
diff --git a/resources/css/app.css b/resources/css/app.css
index 9e73e90..8888e39 100644
--- a/resources/css/app.css
+++ b/resources/css/app.css
@@ -424,6 +424,7 @@ html:has(.qms-display) body {
     min-height: 0;
     flex: 1;
     flex-direction: column;
+    max-width: 120rem;
 }
 
 .qms-display__footer {
@@ -431,14 +432,47 @@ html:has(.qms-display) body {
 }
 
 .qms-display__tickets {
-    display: flex;
+    display: grid;
     min-height: 0;
     flex: 1;
-    flex-direction: column;
-    gap: 0.75rem;
+    grid-template-columns: repeat(3, minmax(0, 1fr));
+    grid-auto-rows: minmax(0, 1fr);
+    gap: clamp(0.75rem, 1.5vw, 1.5rem);
     overflow: hidden;
 }
 
+.qms-display__tickets[data-ticket-count="1"] {
+    grid-template-columns: minmax(0, 1fr);
+}
+
+.qms-display__tickets[data-ticket-count="2"],
+.qms-display__tickets[data-ticket-count="4"] {
+    grid-template-columns: repeat(2, minmax(0, 1fr));
+}
+
+.qms-display__serving-heading {
+    display: flex;
+    flex-shrink: 0;
+    align-items: end;
+    justify-content: space-between;
+    gap: 1rem;
+    margin-bottom: clamp(0.65rem, 1.6vh, 1.25rem);
+}
+
+.qms-display__serving-heading h1 {
+    font-size: clamp(1.5rem, 3vw, 2.5rem);
+    font-weight: 700;
+    line-height: 1;
+    letter-spacing: -0.03em;
+    color: rgb(15 23 42);
+}
+
+.qms-display__serving-heading > p {
+    font-size: clamp(0.75rem, 1.2vw, 1rem);
+    font-weight: 600;
+    color: rgb(100 116 139);
+}
+
 .qms-display__grid-bg {
     background-image:
         linear-gradient(rgb(148 163 184 / 0.08) 1px, transparent 1px),
@@ -449,76 +483,212 @@ html:has(.qms-display) body {
 .qms-display__ticket {
     display: flex;
     min-height: 0;
-    flex: 1;
     flex-direction: column;
     overflow: hidden;
     background: #fff;
-    border: 1px solid rgb(226 232 240);
-    box-shadow:
-        0 1px 2px rgb(15 23 42 / 0.04),
-        0 24px 48px -20px rgb(79 70 229 / 0.18);
+    border: 1px solid rgb(203 213 225);
+    box-shadow: 0 16px 32px -20px rgb(15 23 42 / 0.2);
+}
+
+.qms-display__ticket--newest {
+    border-color: rgb(129 140 248);
+    background: linear-gradient(145deg, rgb(238 242 255) 0%, #fff 46%);
+    box-shadow: 0 24px 48px -24px rgb(79 70 229 / 0.45);
 }
 
 .qms-display__ticket-accent {
     height: 4px;
     flex-shrink: 0;
-    background: linear-gradient(90deg, rgb(79 70 229), rgb(129 140 248));
+    background: rgb(203 213 225);
+}
+
+.qms-display__ticket--newest .qms-display__ticket-accent {
+    height: 6px;
+    background: linear-gradient(90deg, rgb(67 56 202), rgb(124 58 237), rgb(99 102 241));
 }
 
 .qms-display__ticket-body {
-    display: flex;
+    display: grid;
     min-height: 0;
     flex: 1;
-    flex-direction: column;
+    grid-template-rows: auto minmax(0, 1fr) auto;
+    align-items: stretch;
+    padding: clamp(0.9rem, 2.2vh, 1.75rem) clamp(1rem, 2.2vw, 2.25rem);
+}
+
+.qms-display__ticket-meta {
+    display: flex;
+    min-width: 0;
     align-items: center;
-    justify-content: center;
-    padding: clamp(1.25rem, 4vh, 3rem) clamp(1.5rem, 5vw, 3rem);
+    justify-content: space-between;
+    gap: 0.75rem;
+}
+
+.qms-display__badge,
+.qms-display__active-label {
+    flex-shrink: 0;
+    border-radius: 9999px;
+    padding: 0.35rem 0.65rem;
+    font-size: clamp(0.62rem, 0.85vw, 0.78rem);
+    font-weight: 700;
+    letter-spacing: 0.08em;
+    line-height: 1;
+    text-transform: uppercase;
+}
+
+.qms-display__badge {
+    background: rgb(67 56 202);
+    color: #fff;
+}
+
+.qms-display__active-label {
+    background: rgb(241 245 249);
+    color: rgb(100 116 139);
+}
+
+.qms-display__queue-name {
+    min-width: 0;
+    overflow-wrap: anywhere;
+    text-align: right;
+    font-size: clamp(0.75rem, 1.2vw, 1.05rem);
+    font-weight: 700;
+    line-height: 1.15;
+    color: rgb(51 65 85);
+}
+
+.qms-display__ticket-number {
+    align-self: center;
+    padding: clamp(0.45rem, 1.5vh, 1.25rem) 0;
+    text-align: center;
+    font-size: clamp(3rem, 8vw, 8.5rem);
+    font-weight: 800;
+    font-variant-numeric: tabular-nums;
+    letter-spacing: -0.055em;
+    line-height: 0.9;
+    color: rgb(30 41 59);
+}
+
+.qms-display__ticket--newest .qms-display__ticket-number {
+    color: rgb(67 56 202);
+}
+
+.qms-display__destination {
+    min-width: 0;
+    border-top: 1px solid rgb(226 232 240);
+    padding-top: clamp(0.6rem, 1.4vh, 1rem);
     text-align: center;
 }
 
-.qms-display__ticket-divider {
-    width: min(8rem, 40%);
-    height: 1px;
-    margin: clamp(1rem, 3vh, 2rem) 0;
-    background: linear-gradient(90deg, transparent, rgb(199 210 254), transparent);
-}
-
-.qms-display__label,
-.qms-display__ticket-number,
-.qms-display__counter-name {
-    font-family: inherit;
-}
-
-.qms-display__label {
-    font-size: clamp(0.65rem, 1.6vh, 0.8rem);
-    font-weight: 600;
-    letter-spacing: 0.2em;
+.qms-display__destination > span {
+    display: block;
+    margin-bottom: 0.2rem;
+    font-size: clamp(0.65rem, 0.9vw, 0.82rem);
+    font-weight: 700;
+    letter-spacing: 0.1em;
+    line-height: 1.15;
     text-transform: uppercase;
     color: rgb(100 116 139);
 }
 
-.qms-display__ticket-number {
-    margin-top: clamp(0.5rem, 1.5vh, 1rem);
-    font-size: clamp(3rem, 14vh, 7rem);
-    font-weight: 700;
-    font-variant-numeric: tabular-nums;
-    letter-spacing: -0.04em;
-    line-height: 1;
-    color: rgb(67 56 202);
-}
-
 .qms-display__counter-name {
-    margin-top: clamp(0.5rem, 1.5vh, 1rem);
     max-width: 100%;
-    overflow: hidden;
-    text-overflow: ellipsis;
-    font-size: clamp(1.75rem, 8vh, 4.5rem);
-    font-weight: 700;
-    line-height: 1.1;
+    overflow-wrap: anywhere;
+    font-size: clamp(1.25rem, 2.5vw, 2.75rem);
+    font-weight: 800;
+    line-height: 1.05;
     letter-spacing: -0.02em;
     color: rgb(15 23 42);
 }
 
+.qms-display__tickets[data-ticket-count="1"] .qms-display__ticket-body {
+    padding-inline: clamp(2rem, 8vw, 10rem);
+}
+
+.qms-display__tickets[data-ticket-count="1"] .qms-display__ticket-number {
+    font-size: clamp(5rem, 18vw, 15rem);
+}
+
+.qms-display__tickets[data-ticket-count="1"] .qms-display__counter-name {
+    font-size: clamp(2rem, 5vw, 5rem);
+}
+
+.qms-display__tickets[data-ticket-count="2"] .qms-display__ticket-number {
+    font-size: clamp(4rem, 12vw, 11rem);
+}
+
+.qms-display__tickets[data-ticket-count="2"] .qms-display__counter-name {
+    font-size: clamp(1.5rem, 3.5vw, 3.75rem);
+}
+
+@media (max-width: 767px) {
+    html:has(.qms-display),
+    html:has(.qms-display) body {
+        height: auto;
+        min-height: 100%;
+        overflow: auto;
+    }
+
+    .qms-display {
+        height: auto;
+        min-height: 100dvh;
+        max-height: none;
+        overflow: visible;
+    }
+
+    .qms-display__tickets,
+    .qms-display__tickets[data-ticket-count] {
+        grid-template-columns: minmax(0, 1fr);
+        grid-auto-rows: minmax(14rem, auto);
+        overflow: visible;
+    }
+
+    .qms-display__ticket-number,
+    .qms-display__tickets[data-ticket-count="1"] .qms-display__ticket-number,
+    .qms-display__tickets[data-ticket-count="2"] .qms-display__ticket-number {
+        font-size: clamp(4.5rem, 26vw, 8rem);
+    }
+}
+
+@media (min-width: 768px) and (max-aspect-ratio: 4 / 3) {
+    .qms-display__tickets[data-ticket-count="3"],
+    .qms-display__tickets[data-ticket-count="5"],
+    .qms-display__tickets[data-ticket-count="6"],
+    .qms-display__tickets[data-ticket-count="7"],
+    .qms-display__tickets[data-ticket-count="8"],
+    .qms-display__tickets[data-ticket-count="9"],
+    .qms-display__tickets[data-ticket-count="10"],
+    .qms-display__tickets[data-ticket-count="11"],
+    .qms-display__tickets[data-ticket-count="12"] {
+        grid-template-columns: repeat(2, minmax(0, 1fr));
+    }
+}
+
+@media (max-height: 620px) and (min-width: 768px) {
+    .qms-display__header > div {
+        padding-block: 0.55rem;
+    }
+
+    .qms-display__main {
+        padding-block: 0.6rem;
+    }
+
+    .qms-display__footer {
+        padding-block: 0.4rem;
+    }
+
+    .qms-display__ticket-body {
+        padding-block: 0.65rem;
+    }
+
+    .qms-display__ticket-number {
+        font-size: clamp(2.75rem, 12vh, 5rem);
+    }
+
+    .qms-display__counter-name {
+        font-size: clamp(1.1rem, 4vh, 1.75rem);
+    }
+}
+
 .qms-display__ticket--empty {
     justify-content: center;
     align-items: center;
diff --git a/resources/views/qms/display/public.blade.php b/resources/views/qms/display/public.blade.php
index 3f727c9..e464c73 100644
--- a/resources/views/qms/display/public.blade.php
+++ b/resources/views/qms/display/public.blade.php
@@ -67,20 +67,38 @@
             </div>
         </header>
 
-        <main class="qms-display__main mx-auto w-full max-w-6xl px-5 py-4 lg:px-8 lg:py-5">
+        <main class="qms-display__main mx-auto w-full px-5 py-4 lg:px-8 lg:py-5">
             <section class="flex min-h-0 flex-1 flex-col">
-                <p class="mb-3 shrink-0 text-center text-xs font-semibold uppercase tracking-[0.25em] text-indigo-600">Now serving</p>
+                <div class="qms-display__serving-heading">
+                    <div class="flex items-center gap-3">
+                        <span class="qms-display__live-dot h-3 w-3 rounded-full bg-indigo-500" aria-hidden="true"></span>
+                        <h1>Now serving</h1>
+                    </div>
+                    <p x-show="payload?.screen?.branch_name" x-text="payload?.screen?.branch_name"></p>
+                </div>
 
-                <div class="qms-display__tickets" x-show="(payload?.now_serving ?? []).length">
-                    <template x-for="item in (payload?.now_serving ?? []).slice(0, 3)" :key="item.ticket_number + (item.counter ?? '')">
-                        <article class="qms-display__ticket rounded-2xl lg:rounded-3xl">
+                <div
+                    class="qms-display__tickets"
+                    x-show="(payload?.now_serving ?? []).length"
+                    :data-ticket-count="Math.min((payload?.now_serving ?? []).length, 12)"
+                >
+                    <template x-for="(item, index) in (payload?.now_serving ?? [])" :key="item.ticket_number + (item.counter ?? '')">
+                        <article
+                            class="qms-display__ticket rounded-2xl lg:rounded-3xl"
+                            :class="{ 'qms-display__ticket--newest': index === 0 }"
+                        >
                             <div class="qms-display__ticket-accent" aria-hidden="true"></div>
                             <div class="qms-display__ticket-body">
-                                <span class="qms-display__label">Ticket</span>
+                                <div class="qms-display__ticket-meta">
+                                    <span class="qms-display__badge" x-show="index === 0">Now serving</span>
+                                    <span class="qms-display__active-label" x-show="index !== 0">Currently serving</span>
+                                    <span class="qms-display__queue-name" x-text="item.queue_name ?? 'Service queue'"></span>
+                                </div>
                                 <p class="qms-display__ticket-number" x-text="item.ticket_number"></p>
-                                <div class="qms-display__ticket-divider" aria-hidden="true"></div>
-                                <span class="qms-display__label">Please proceed to</span>
-                                <p class="qms-display__counter-name" x-text="item.counter ?? '—'"></p>
+                                <div class="qms-display__destination">
+                                    <span>Please proceed to</span>
+                                    <p class="qms-display__counter-name" x-text="item.counter ?? 'Await staff direction'"></p>
+                                </div>
                             </div>
                         </article>
                     </template>
diff --git a/tests/Feature/DisplayVoiceTest.php b/tests/Feature/DisplayVoiceTest.php
index 44bc359..94283d1 100644
--- a/tests/Feature/DisplayVoiceTest.php
+++ b/tests/Feature/DisplayVoiceTest.php
@@ -7,6 +7,7 @@ use App\Models\Counter;
 use App\Models\DisplayScreen;
 use App\Models\Organization;
 use App\Models\ServiceQueue;
+use App\Models\Ticket;
 use App\Models\User;
 use App\Models\VoiceAnnouncement;
 use App\Services\Qms\OrganizationResolver;
@@ -83,7 +84,65 @@ class DisplayVoiceTest extends TestCase
         $response->assertOk()
             ->assertJsonPath('announcements.0.message', 'Ticket A001, please proceed to Counter 1.')
             ->assertJsonPath('waiting_count', 0)
-            ->assertJsonPath('now_serving.0.ticket_number', 'A001');
+            ->assertJsonPath('now_serving.0.ticket_number', 'A001')
+            ->assertJsonPath('now_serving.0.queue_name', 'Reception')
+            ->assertJsonPath('now_serving.0.counter', 'Counter 1');
+
+        $this->get(route('qms.display.public', $screen->access_token))
+            ->assertOk()
+            ->assertSee('qms-display__tickets', false)
+            ->assertSee('data-ticket-count', false)
+            ->assertSee('qms-display__ticket--newest', false)
+            ->assertSee('Please proceed to')
+            ->assertSee('A001')
+            ->assertSee('Reception')
+            ->assertSee('Counter 1');
+    }
+
+    public function test_display_returns_enough_active_tickets_for_a_busy_grid(): void
+    {
+        [$user, , $branch, $queue] = $this->setUpOrg();
+
+        $counter = Counter::create([
+            'owner_ref' => $user->public_id,
+            'organization_id' => $queue->organization_id,
+            'branch_id' => $queue->branch_id,
+            'name' => 'Room 12',
+            'status' => 'available',
+            'is_active' => true,
+        ]);
+
+        $screen = DisplayScreen::create([
+            'owner_ref' => $user->public_id,
+            'organization_id' => $queue->organization_id,
+            'branch_id' => $branch->id,
+            'name' => 'Busy Lobby',
+            'layout' => 'standard',
+            'service_queue_ids' => [$queue->id],
+            'is_active' => true,
+        ]);
+
+        foreach (range(1, 7) as $number) {
+            Ticket::create([
+                'owner_ref' => $user->public_id,
+                'organization_id' => $queue->organization_id,
+                'branch_id' => $branch->id,
+                'service_queue_id' => $queue->id,
+                'counter_id' => $counter->id,
+                'ticket_number' => sprintf('A%03d', $number),
+                'status' => 'called',
+                'issued_at' => now()->subMinutes(20 - $number),
+                'called_at' => now()->subMinutes(7 - $number),
+            ]);
+        }
+
+        $this->getJson(route('qms.display.data', $screen->access_token))
+            ->assertOk()
+            ->assertJsonCount(7, 'now_serving')
+            ->assertJsonPath('now_serving.0.ticket_number', 'A007')
+            ->assertJsonPath('now_serving.0.queue_name', 'Reception')
+            ->assertJsonPath('now_serving.0.counter', 'Room 12')
+            ->assertJsonPath('now_serving.6.ticket_number', 'A001');
     }
 
     public function test_display_falls_back_to_branch_queues_when_none_assigned(): void