diff --git a/app/Console/Commands/DemoSeedCommand.php b/app/Console/Commands/DemoSeedCommand.php
new file mode 100644
index 0000000..4adec3c
--- /dev/null
+++ b/app/Console/Commands/DemoSeedCommand.php
@@ -0,0 +1,62 @@
+<?php
+
+namespace App\Console\Commands;
+
+use App\Services\Qms\DemoSeeder;
+use App\Services\Qms\PlanService;
+use Illuminate\Console\Command;
+
+/**
+ * Seed plan-aware Queue (QMS) demo data for a platform identity (email or public_id).
+ */
+class DemoSeedCommand extends Command
+{
+    protected $signature = 'demo:seed
+                            {identity : Email or public_id of the local User mirror}
+                            {--plan=free : free|pro|enterprise}
+                            {--reset : Wipe tenant-scoped demo data before reseeding}';
+
+    protected $description = 'Seed realistic Queue demo data for a Free/Pro/Enterprise account';
+
+    public function handle(DemoSeeder $seeder, PlanService $plans): int
+    {
+        $identity = (string) $this->argument('identity');
+        $plan = strtolower((string) $this->option('plan'));
+        $reset = (bool) $this->option('reset');
+
+        if (! in_array($plan, ['free', 'pro', 'enterprise'], true)) {
+            $this->error('Invalid --plan. Use free, pro, or enterprise.');
+
+            return self::FAILURE;
+        }
+
+        try {
+            $result = $seeder->seed($identity, $plan, $reset);
+        } catch (\InvalidArgumentException $e) {
+            $this->error($e->getMessage());
+
+            return self::FAILURE;
+        }
+
+        $user = $result['user'];
+        $org = $result['organization'];
+        $effective = $plans->planKey($org);
+
+        $this->info(sprintf(
+            'Seeded Queue demo for %s (%s) org=%s plan=%s (effective=%s)%s',
+            $user->email,
+            $user->public_id,
+            $org->name,
+            $result['plan'],
+            $effective,
+            $reset ? ' [reset]' : '',
+        ));
+
+        $this->table(
+            ['Metric', 'Count'],
+            collect($result['counts'])->map(fn ($v, $k) => [$k, (string) $v])->values()->all()
+        );
+
+        return self::SUCCESS;
+    }
+}
diff --git a/app/Services/Qms/DemoSeeder.php b/app/Services/Qms/DemoSeeder.php
new file mode 100644
index 0000000..39b35c2
--- /dev/null
+++ b/app/Services/Qms/DemoSeeder.php
@@ -0,0 +1,632 @@
+<?php
+
+namespace App\Services\Qms;
+
+use App\Models\AuditLog;
+use App\Models\Branch;
+use App\Models\Counter;
+use App\Models\CustomerFeedback;
+use App\Models\Department;
+use App\Models\Device;
+use App\Models\DisplayScreen;
+use App\Models\Member;
+use App\Models\Organization;
+use App\Models\QueueAppointment;
+use App\Models\QueueRule;
+use App\Models\ServiceQueue;
+use App\Models\ServiceSession;
+use App\Models\Ticket;
+use App\Models\TicketEvent;
+use App\Models\TicketTransfer;
+use App\Models\User;
+use App\Models\VoiceAnnouncement;
+use App\Models\Workflow;
+use App\Models\WorkflowStep;
+use Illuminate\Support\Facades\DB;
+use Illuminate\Support\Str;
+
+class DemoSeeder
+{
+    /** @var array<string, array{branches: int, queues_per_branch: int, counters_per_branch: int, tickets_per_queue: int, history_tickets: int}> */
+    private const VOLUMES = [
+        'free' => [
+            'branches' => 1,
+            'queues_per_branch' => 5,
+            'counters_per_branch' => 3,
+            'tickets_per_queue' => 8,
+            'history_tickets' => 12,
+        ],
+        'pro' => [
+            'branches' => 3,
+            'queues_per_branch' => 4,
+            'counters_per_branch' => 4,
+            'tickets_per_queue' => 10,
+            'history_tickets' => 40,
+        ],
+        'enterprise' => [
+            'branches' => 4,
+            'queues_per_branch' => 5,
+            'counters_per_branch' => 5,
+            'tickets_per_queue' => 12,
+            'history_tickets' => 80,
+        ],
+    ];
+
+    private const QUEUE_NAMES = [
+        ['Reception', 'A'],
+        ['Customer Service', 'B'],
+        ['Payments', 'C'],
+        ['Collections', 'D'],
+        ['Support', 'E'],
+    ];
+
+    public function __construct(private readonly OrganizationResolver $orgs) {}
+
+    /**
+     * @return array{user: User, organization: Organization, plan: string, counts: array<string, int>}
+     */
+    public function seed(string $identity, string $plan, bool $reset = false): array
+    {
+        $plan = $this->normalizePlan($plan);
+        $user = $this->resolveUser($identity);
+
+        if ($reset) {
+            $this->resetForOwner($user->ownerRef());
+        }
+
+        $organization = $this->ensureOrganization($user);
+        $this->assignPlan($organization, $plan);
+
+        $volumes = self::VOLUMES[$plan];
+        $branches = $this->seedBranches($user->ownerRef(), $organization, $volumes['branches']);
+        $queues = [];
+        $counters = [];
+
+        foreach ($branches as $branchIndex => $branch) {
+            $dept = $this->ensureDepartment($user->ownerRef(), $branch);
+            $branchQueues = $this->seedQueues(
+                $user->ownerRef(),
+                $organization,
+                $branch,
+                $dept,
+                $volumes['queues_per_branch'],
+                $plan,
+            );
+            $branchCounters = $this->seedCounters(
+                $user->ownerRef(),
+                $organization,
+                $branch,
+                $dept,
+                $branchQueues,
+                $volumes['counters_per_branch'],
+            );
+            $this->seedDisplay($user->ownerRef(), $organization, $branch, $branchQueues);
+            $this->seedDevice($user->ownerRef(), $organization, $branch);
+
+            foreach ($branchQueues as $qi => $queue) {
+                $this->seedLiveTickets(
+                    $user->ownerRef(),
+                    $organization,
+                    $branch,
+                    $queue,
+                    $branchCounters[$qi % max(1, count($branchCounters))] ?? null,
+                    $volumes['tickets_per_queue'],
+                );
+            }
+
+            if ($plan !== 'free' && count($branchQueues) >= 2) {
+                $this->seedRouting($user->ownerRef(), $branchQueues);
+                $this->seedTransfers($user->ownerRef(), $organization, $branch, $branchQueues, $branchCounters);
+            }
+
+            if ($branchIndex === 0 && $plan !== 'free') {
+                $this->seedWorkflow($user->ownerRef(), $organization, $branch, $branchQueues);
+            }
+
+            $queues = array_merge($queues, $branchQueues);
+            $counters = array_merge($counters, $branchCounters);
+        }
+
+        $this->seedHistoryTickets(
+            $user->ownerRef(),
+            $organization,
+            $branches[0],
+            $queues[0] ?? null,
+            $counters[0] ?? null,
+            $volumes['history_tickets'],
+        );
+
+        $organization->refresh();
+
+        return [
+            'user' => $user,
+            'organization' => $organization,
+            'plan' => $plan,
+            'counts' => [
+                'branches' => Branch::query()->where('organization_id', $organization->id)->whereNull('deleted_at')->count(),
+                'queues' => ServiceQueue::query()->where('organization_id', $organization->id)->whereNull('deleted_at')->count(),
+                'counters' => Counter::query()->where('organization_id', $organization->id)->whereNull('deleted_at')->count(),
+                'tickets' => Ticket::query()->where('organization_id', $organization->id)->whereNull('deleted_at')->count(),
+                'displays' => DisplayScreen::query()->where('organization_id', $organization->id)->whereNull('deleted_at')->count(),
+                'rules' => QueueRule::query()->where('owner_ref', $user->ownerRef())->count(),
+            ],
+        ];
+    }
+
+    public function resolveUser(string $identity): User
+    {
+        $identity = trim($identity);
+        $user = User::query()
+            ->where(function ($q) use ($identity) {
+                $q->where('email', $identity)->orWhere('public_id', $identity);
+            })
+            ->first();
+
+        if ($user) {
+            return $user;
+        }
+
+        $email = str_contains($identity, '@') ? $identity : $identity.'@demo.ladill.local';
+        $publicId = str_contains($identity, '@') ? (string) Str::uuid() : $identity;
+
+        return User::query()->create([
+            'public_id' => $publicId,
+            'name' => 'Demo User',
+            'email' => $email,
+            'password' => bcrypt('password'),
+            'email_verified_at' => now(),
+        ]);
+    }
+
+    public function assignPlan(Organization $organization, string $plan): void
+    {
+        $settings = $organization->settings ?? [];
+        $settings['onboarded'] = true;
+        $settings['plan'] = $plan;
+        $settings['plan_expires_at'] = $plan === 'free'
+            ? null
+            : now()->addYear()->toIso8601String();
+        $settings['billed_branches'] = max(1, Branch::query()
+            ->where('organization_id', $organization->id)
+            ->where('is_active', true)
+            ->count());
+        $settings['demo'] = true;
+        $organization->forceFill(['settings' => $settings])->save();
+    }
+
+    public function resetForOwner(string $ownerRef): void
+    {
+        DB::transaction(function () use ($ownerRef) {
+            $orgIds = Organization::withTrashed()->where('owner_ref', $ownerRef)->pluck('id');
+            if ($orgIds->isEmpty()) {
+                return;
+            }
+
+            $ticketIds = Ticket::withTrashed()->where('owner_ref', $ownerRef)->pluck('id');
+            $queueIds = ServiceQueue::withTrashed()->where('owner_ref', $ownerRef)->pluck('id');
+            $counterIds = Counter::withTrashed()->where('owner_ref', $ownerRef)->pluck('id');
+            $workflowIds = Workflow::withTrashed()->where('owner_ref', $ownerRef)->pluck('id');
+
+            CustomerFeedback::query()->where('owner_ref', $ownerRef)->delete();
+            VoiceAnnouncement::query()->where('owner_ref', $ownerRef)->delete();
+            ServiceSession::query()->where('owner_ref', $ownerRef)->delete();
+            TicketTransfer::query()->where('owner_ref', $ownerRef)->delete();
+            TicketEvent::query()->where('owner_ref', $ownerRef)->delete();
+            QueueAppointment::withTrashed()->where('owner_ref', $ownerRef)->forceDelete();
+
+            if ($ticketIds->isNotEmpty()) {
+                Ticket::withTrashed()->whereIn('id', $ticketIds)->forceDelete();
+            }
+
+            QueueRule::query()->where('owner_ref', $ownerRef)->delete();
+
+            if ($workflowIds->isNotEmpty()) {
+                WorkflowStep::query()->whereIn('workflow_id', $workflowIds)->delete();
+                Workflow::withTrashed()->whereIn('id', $workflowIds)->forceDelete();
+            }
+
+            DisplayScreen::withTrashed()->where('owner_ref', $ownerRef)->forceDelete();
+            Device::withTrashed()->where('owner_ref', $ownerRef)->forceDelete();
+
+            DB::table('queue_staff_sessions')->where('owner_ref', $ownerRef)->delete();
+            DB::table('queue_counter_assignments')->where('owner_ref', $ownerRef)->delete();
+
+            if ($counterIds->isNotEmpty()) {
+                DB::table('queue_counter_service_queue')->whereIn('counter_id', $counterIds)->delete();
+                Counter::withTrashed()->whereIn('id', $counterIds)->forceDelete();
+            }
+
+            if ($queueIds->isNotEmpty()) {
+                ServiceQueue::withTrashed()->whereIn('id', $queueIds)->forceDelete();
+            }
+
+            Department::withTrashed()->where('owner_ref', $ownerRef)->forceDelete();
+            Member::query()->where('owner_ref', $ownerRef)->delete();
+            AuditLog::query()->where('owner_ref', $ownerRef)->delete();
+            Branch::withTrashed()->where('owner_ref', $ownerRef)->forceDelete();
+            Organization::withTrashed()->where('owner_ref', $ownerRef)->forceDelete();
+        });
+    }
+
+    private function ensureOrganization(User $user): Organization
+    {
+        $existing = $this->orgs->resolveForUser($user);
+        if ($existing) {
+            $settings = $existing->settings ?? [];
+            $settings['onboarded'] = true;
+            $existing->forceFill(['settings' => $settings])->save();
+            $this->orgs->ensureOwnerMember($user, $existing);
+
+            return $existing;
+        }
+
+        return $this->orgs->completeOnboarding($user, [
+            'organization_name' => 'Demo Queue Org',
+            'industry' => 'retail',
+            'appointment_mode' => 'hybrid',
+            'branch_name' => 'Main Branch',
+            'timezone' => 'Africa/Accra',
+        ]);
+    }
+
+    /** @return list<Branch> */
+    private function seedBranches(string $ownerRef, Organization $organization, int $count): array
+    {
+        $branches = Branch::query()
+            ->where('organization_id', $organization->id)
+            ->whereNull('deleted_at')
+            ->orderBy('id')
+            ->get()
+            ->all();
+
+        $names = ['Main Branch', 'East Legon', 'Kumasi Central', 'Tema Harbour', 'Takoradi Mall'];
+        for ($i = count($branches); $i < $count; $i++) {
+            $branches[] = Branch::query()->create([
+                'owner_ref' => $ownerRef,
+                'organization_id' => $organization->id,
+                'name' => $names[$i] ?? ('Branch '.($i + 1)),
+                'code' => 'BR'.($i + 1),
+                'address' => 'Demo address '.($i + 1).', Accra',
+                'phone' => '0302'.str_pad((string) (100000 + $i), 6, '0', STR_PAD_LEFT),
+                'is_active' => true,
+            ]);
+        }
+
+        return array_slice($branches, 0, $count);
+    }
+
+    private function ensureDepartment(string $ownerRef, Branch $branch): Department
+    {
+        return Department::query()->firstOrCreate(
+            ['branch_id' => $branch->id, 'name' => 'General Reception'],
+            [
+                'owner_ref' => $ownerRef,
+                'type' => 'reception',
+                'is_active' => true,
+            ],
+        );
+    }
+
+    /**
+     * @return list<ServiceQueue>
+     */
+    private function seedQueues(
+        string $ownerRef,
+        Organization $organization,
+        Branch $branch,
+        Department $department,
+        int $count,
+        string $plan,
+    ): array {
+        $queues = ServiceQueue::query()
+            ->where('branch_id', $branch->id)
+            ->whereNull('deleted_at')
+            ->orderBy('id')
+            ->get()
+            ->all();
+
+        for ($i = count($queues); $i < $count; $i++) {
+            [$name, $prefix] = self::QUEUE_NAMES[$i % count(self::QUEUE_NAMES)];
+            $strategy = $plan === 'free'
+                ? 'fifo'
+                : ['fifo', 'priority', 'vip', 'overflow', 'dynamic'][$i % 5];
+
+            $queues[] = ServiceQueue::query()->create([
+                'owner_ref' => $ownerRef,
+                'organization_id' => $organization->id,
+                'branch_id' => $branch->id,
+                'department_id' => $department->id,
+                'name' => $name.($i >= count(self::QUEUE_NAMES) ? ' '.($i + 1) : ''),
+                'prefix' => $prefix.($i >= count(self::QUEUE_NAMES) ? (string) ($i + 1) : ''),
+                'strategy' => $strategy,
+                'avg_service_seconds' => 240 + ($i * 30),
+                'is_active' => true,
+                'ticket_sequence' => 0,
+            ]);
+        }
+
+        return array_slice($queues, 0, $count);
+    }
+
+    /**
+     * @param  list<ServiceQueue>  $queues
+     * @return list<Counter>
+     */
+    private function seedCounters(
+        string $ownerRef,
+        Organization $organization,
+        Branch $branch,
+        Department $department,
+        array $queues,
+        int $count,
+    ): array {
+        $counters = Counter::query()
+            ->where('branch_id', $branch->id)
+            ->whereNull('deleted_at')
+            ->orderBy('id')
+            ->get()
+            ->all();
+
+        for ($i = count($counters); $i < $count; $i++) {
+            $counter = Counter::query()->create([
+                'owner_ref' => $ownerRef,
+                'organization_id' => $organization->id,
+                'branch_id' => $branch->id,
+                'department_id' => $department->id,
+                'name' => 'Counter '.($i + 1),
+                'code' => 'C'.($i + 1),
+                'status' => $i === 0 ? 'available' : 'busy',
+                'is_active' => true,
+            ]);
+
+            if ($queues !== []) {
+                $queue = $queues[$i % count($queues)];
+                $counter->serviceQueues()->syncWithoutDetaching([$queue->id => ['priority' => 0]]);
+            }
+
+            $counters[] = $counter;
+        }
+
+        return array_slice($counters, 0, $count);
+    }
+
+    /** @param  list<ServiceQueue>  $queues */
+    private function seedDisplay(string $ownerRef, Organization $organization, Branch $branch, array $queues): void
+    {
+        if (DisplayScreen::query()->where('branch_id', $branch->id)->whereNull('deleted_at')->exists()) {
+            return;
+        }
+
+        DisplayScreen::query()->create([
+            'owner_ref' => $ownerRef,
+            'organization_id' => $organization->id,
+            'branch_id' => $branch->id,
+            'name' => $branch->name.' Display',
+            'layout' => 'standard',
+            'service_queue_ids' => array_map(fn (ServiceQueue $q) => $q->id, $queues),
+            'is_active' => true,
+        ]);
+    }
+
+    private function seedDevice(string $ownerRef, Organization $organization, Branch $branch): void
+    {
+        if (Device::query()->where('branch_id', $branch->id)->whereNull('deleted_at')->exists()) {
+            return;
+        }
+
+        Device::query()->create([
+            'owner_ref' => $ownerRef,
+            'organization_id' => $organization->id,
+            'branch_id' => $branch->id,
+            'name' => $branch->name.' Kiosk',
+            'type' => 'kiosk',
+            'status' => 'online',
+            'device_token' => Str::random(40),
+            'last_online_at' => now(),
+        ]);
+    }
+
+    private function seedLiveTickets(
+        string $ownerRef,
+        Organization $organization,
+        Branch $branch,
+        ServiceQueue $queue,
+        ?Counter $counter,
+        int $count,
+    ): void {
+        $existing = Ticket::query()
+            ->where('service_queue_id', $queue->id)
+            ->whereIn('status', ['waiting', 'called', 'serving'])
+            ->count();
+
+        for ($i = $existing; $i < $count; $i++) {
+            $seq = $queue->ticket_sequence + 1;
+            $queue->forceFill(['ticket_sequence' => $seq])->save();
+            $status = ['waiting', 'waiting', 'called', 'serving'][$i % 4];
+
+            Ticket::query()->create([
+                'owner_ref' => $ownerRef,
+                'organization_id' => $organization->id,
+                'branch_id' => $branch->id,
+                'service_queue_id' => $queue->id,
+                'counter_id' => in_array($status, ['called', 'serving'], true) ? $counter?->id : null,
+                'ticket_number' => $queue->prefix.str_pad((string) $seq, 3, '0', STR_PAD_LEFT),
+                'status' => $status,
+                'priority' => ['walk_in', 'vip', 'elderly', 'appointment'][$i % 4],
+                'position' => $i + 1,
+                'customer_name' => 'Guest '.($i + 1),
+                'customer_phone' => '024'.str_pad((string) (3000000 + $i), 7, '0', STR_PAD_LEFT),
+                'source' => ['kiosk', 'reception', 'web'][$i % 3],
+                'issued_at' => now()->subMinutes(30 - $i),
+                'called_at' => in_array($status, ['called', 'serving'], true) ? now()->subMinutes(5) : null,
+                'serving_started_at' => $status === 'serving' ? now()->subMinutes(2) : null,
+            ]);
+        }
+    }
+
+    private function seedHistoryTickets(
+        string $ownerRef,
+        Organization $organization,
+        Branch $branch,
+        ?ServiceQueue $queue,
+        ?Counter $counter,
+        int $count,
+    ): void {
+        if (! $queue) {
+            return;
+        }
+
+        $existing = Ticket::query()
+            ->where('service_queue_id', $queue->id)
+            ->whereIn('status', ['completed', 'no_show', 'cancelled'])
+            ->count();
+
+        for ($i = $existing; $i < $count; $i++) {
+            $seq = $queue->ticket_sequence + 1;
+            $queue->forceFill(['ticket_sequence' => $seq])->save();
+            $status = ['completed', 'completed', 'completed', 'no_show', 'cancelled'][$i % 5];
+
+            $ticket = Ticket::query()->create([
+                'owner_ref' => $ownerRef,
+                'organization_id' => $organization->id,
+                'branch_id' => $branch->id,
+                'service_queue_id' => $queue->id,
+                'counter_id' => $counter?->id,
+                'ticket_number' => $queue->prefix.str_pad((string) $seq, 3, '0', STR_PAD_LEFT),
+                'status' => $status,
+                'priority' => 'walk_in',
+                'customer_name' => 'History Guest '.($i + 1),
+                'source' => 'kiosk',
+                'issued_at' => now()->subDays(($i % 14) + 1)->subMinutes(40),
+                'called_at' => now()->subDays(($i % 14) + 1)->subMinutes(20),
+                'serving_started_at' => $status === 'completed' ? now()->subDays(($i % 14) + 1)->subMinutes(15) : null,
+                'completed_at' => $status === 'completed' ? now()->subDays(($i % 14) + 1)->subMinutes(5) : null,
+            ]);
+
+            TicketEvent::query()->create([
+                'owner_ref' => $ownerRef,
+                'ticket_id' => $ticket->id,
+                'event' => 'issued',
+                'actor_ref' => $ownerRef,
+                'created_at' => $ticket->issued_at,
+            ]);
+
+            if ($status === 'completed') {
+                TicketEvent::query()->create([
+                    'owner_ref' => $ownerRef,
+                    'ticket_id' => $ticket->id,
+                    'event' => 'completed',
+                    'actor_ref' => $ownerRef,
+                    'counter_id' => $counter?->id,
+                    'created_at' => $ticket->completed_at,
+                ]);
+            }
+        }
+    }
+
+    /** @param  list<ServiceQueue>  $queues */
+    private function seedRouting(string $ownerRef, array $queues): void
+    {
+        $from = $queues[0];
+        if (QueueRule::query()->where('service_queue_id', $from->id)->exists()) {
+            return;
+        }
+
+        QueueRule::query()->create([
+            'owner_ref' => $ownerRef,
+            'service_queue_id' => $from->id,
+            'rule_type' => 'overflow',
+            'conditions' => ['waiting_above' => 15],
+            'actions' => ['route_to_queue_id' => $queues[1]->id],
+            'sort_order' => 1,
+            'is_active' => true,
+        ]);
+
+        QueueRule::query()->create([
+            'owner_ref' => $ownerRef,
+            'service_queue_id' => $from->id,
+            'rule_type' => 'routing',
+            'conditions' => ['priority' => 'vip'],
+            'actions' => ['prefer_counter' => true],
+            'sort_order' => 2,
+            'is_active' => true,
+        ]);
+    }
+
+    /**
+     * @param  list<ServiceQueue>  $queues
+     * @param  list<Counter>  $counters
+     */
+    private function seedTransfers(
+        string $ownerRef,
+        Organization $organization,
+        Branch $branch,
+        array $queues,
+        array $counters,
+    ): void {
+        if (count($queues) < 2 || TicketTransfer::query()->where('owner_ref', $ownerRef)->exists()) {
+            return;
+        }
+
+        $ticket = Ticket::query()->create([
+            'owner_ref' => $ownerRef,
+            'organization_id' => $organization->id,
+            'branch_id' => $branch->id,
+            'service_queue_id' => $queues[1]->id,
+            'counter_id' => $counters[0]->id ?? null,
+            'ticket_number' => $queues[1]->prefix.'T01',
+            'status' => 'transferred',
+            'priority' => 'walk_in',
+            'customer_name' => 'Transferred Guest',
+            'source' => 'reception',
+            'issued_at' => now()->subHour(),
+        ]);
+
+        TicketTransfer::query()->create([
+            'owner_ref' => $ownerRef,
+            'ticket_id' => $ticket->id,
+            'from_service_queue_id' => $queues[0]->id,
+            'to_service_queue_id' => $queues[1]->id,
+            'from_counter_id' => $counters[0]->id ?? null,
+            'reason' => 'Needs specialist desk',
+            'transferred_by' => $ownerRef,
+            'transferred_at' => now()->subMinutes(30),
+        ]);
+    }
+
+    /** @param  list<ServiceQueue>  $queues */
+    private function seedWorkflow(string $ownerRef, Organization $organization, Branch $branch, array $queues): void
+    {
+        if (Workflow::query()->where('organization_id', $organization->id)->whereNull('deleted_at')->exists()) {
+            return;
+        }
+
+        $workflow = Workflow::query()->create([
+            'owner_ref' => $ownerRef,
+            'organization_id' => $organization->id,
+            'branch_id' => $branch->id,
+            'name' => 'Demo service journey',
+            'industry_template' => 'retail',
+            'is_active' => true,
+        ]);
+
+        foreach (array_slice($queues, 0, min(3, count($queues))) as $i => $queue) {
+            WorkflowStep::query()->create([
+                'workflow_id' => $workflow->id,
+                'service_queue_id' => $queue->id,
+                'name' => $queue->name,
+                'sort_order' => $i + 1,
+            ]);
+        }
+    }
+
+    private function normalizePlan(string $plan): string
+    {
+        $plan = strtolower(trim($plan));
+        if (! in_array($plan, ['free', 'pro', 'enterprise'], true)) {
+            throw new \InvalidArgumentException('Plan must be free, pro, or enterprise.');
+        }
+
+        return $plan;
+    }
+}
diff --git a/tests/Feature/DemoSeedCommandTest.php b/tests/Feature/DemoSeedCommandTest.php
new file mode 100644
index 0000000..5646acb
--- /dev/null
+++ b/tests/Feature/DemoSeedCommandTest.php
@@ -0,0 +1,93 @@
+<?php
+
+namespace Tests\Feature;
+
+use App\Models\Branch;
+use App\Models\Organization;
+use App\Models\ServiceQueue;
+use App\Models\Ticket;
+use App\Models\User;
+use App\Services\Qms\PlanService;
+use Illuminate\Foundation\Testing\RefreshDatabase;
+use Illuminate\Support\Facades\Artisan;
+use Tests\TestCase;
+
+class DemoSeedCommandTest extends TestCase
+{
+    use RefreshDatabase;
+
+    public function test_free_seed_respects_branch_and_queue_caps(): void
+    {
+        $user = User::create([
+            'public_id' => 'demo-queue-free',
+            'name' => 'Demo Free',
+            'email' => 'demo-free@ladill.com',
+            'password' => bcrypt('password'),
+        ]);
+
+        $exit = Artisan::call('demo:seed', ['identity' => $user->email, '--plan' => 'free']);
+        $this->assertSame(0, $exit);
+
+        $org = Organization::owned($user->public_id)->first();
+        $this->assertNotNull($org);
+        $this->assertSame('free', app(PlanService::class)->planKey($org));
+        $this->assertSame(1, Branch::query()->where('organization_id', $org->id)->whereNull('deleted_at')->count());
+        $this->assertLessThanOrEqual(5, ServiceQueue::query()->where('organization_id', $org->id)->whereNull('deleted_at')->count());
+        $this->assertGreaterThan(0, Ticket::query()->where('organization_id', $org->id)->whereNull('deleted_at')->count());
+        $this->assertTrue((bool) data_get($org->settings, 'onboarded'));
+    }
+
+    public function test_pro_seed_is_multi_branch_and_reset_is_tenant_scoped(): void
+    {
+        $target = User::create([
+            'public_id' => 'demo-queue-pro',
+            'name' => 'Demo Pro',
+            'email' => 'demo-pro@ladill.com',
+            'password' => bcrypt('password'),
+        ]);
+        $other = User::create([
+            'public_id' => 'other-queue-owner',
+            'name' => 'Other',
+            'email' => 'other-queue@example.com',
+            'password' => bcrypt('password'),
+        ]);
+
+        Artisan::call('demo:seed', ['identity' => $other->email, '--plan' => 'free']);
+        $otherOrgId = Organization::owned($other->public_id)->value('id');
+
+        Artisan::call('demo:seed', ['identity' => $target->public_id, '--plan' => 'pro']);
+        $org = Organization::owned($target->public_id)->first();
+        $this->assertSame('pro', app(PlanService::class)->planKey($org));
+        $this->assertGreaterThanOrEqual(2, Branch::query()->where('organization_id', $org->id)->whereNull('deleted_at')->count());
+        $this->assertGreaterThan(0, \App\Models\QueueRule::query()->where('owner_ref', $target->public_id)->count());
+
+        Artisan::call('demo:seed', [
+            'identity' => $target->email,
+            '--plan' => 'pro',
+            '--reset' => true,
+        ]);
+
+        $this->assertDatabaseHas('queue_organizations', ['id' => $otherOrgId, 'owner_ref' => $other->public_id]);
+        $this->assertSame('pro', app(PlanService::class)->planKey(Organization::owned($target->public_id)->first()));
+    }
+
+    public function test_idempotent_without_reset(): void
+    {
+        $user = User::create([
+            'public_id' => 'demo-queue-idem',
+            'name' => 'Demo',
+            'email' => 'demo-idem@ladill.com',
+            'password' => bcrypt('password'),
+        ]);
+
+        Artisan::call('demo:seed', ['identity' => $user->email, '--plan' => 'enterprise']);
+        $org = Organization::owned($user->public_id)->first();
+        $branches = Branch::query()->where('organization_id', $org->id)->whereNull('deleted_at')->count();
+        $tickets = Ticket::query()->where('organization_id', $org->id)->whereNull('deleted_at')->count();
+
+        Artisan::call('demo:seed', ['identity' => $user->email, '--plan' => 'enterprise']);
+        $this->assertSame($branches, Branch::query()->where('organization_id', $org->id)->whereNull('deleted_at')->count());
+        $this->assertSame($tickets, Ticket::query()->where('organization_id', $org->id)->whereNull('deleted_at')->count());
+        $this->assertSame('enterprise', app(PlanService::class)->planKey($org->fresh()));
+    }
+}