diff --git a/app/Http/Controllers/Woo/AiController.php b/app/Http/Controllers/Woo/AiController.php
new file mode 100644
index 0000000..404718c
--- /dev/null
+++ b/app/Http/Controllers/Woo/AiController.php
@@ -0,0 +1,63 @@
+<?php
+
+namespace App\Http\Controllers\Woo;
+
+use App\Http\Controllers\Controller;
+use App\Http\Controllers\Woo\Concerns\ResolvesWooContext;
+use App\Models\WooOrder;
+use App\Models\WooProduct;
+use App\Models\WooStore;
+use App\Services\Afia\AfiaService;
+use App\Services\Woo\SubscriptionService;
+use Illuminate\Http\JsonResponse;
+use Illuminate\Http\Request;
+
+class AiController extends Controller
+{
+    use ResolvesWooContext;
+
+    public function __construct(private SubscriptionService $subscriptions) {}
+
+    public function chat(Request $request, AfiaService $afia): JsonResponse
+    {
+        $validated = $request->validate([
+            'message' => ['required', 'string', 'max:2000'],
+            'history' => ['nullable', 'array', 'max:20'],
+            'history.*.role' => ['nullable', 'string'],
+            'history.*.text' => ['nullable', 'string'],
+        ]);
+
+        if (! $afia->enabled()) {
+            return response()->json(['message' => 'Afia is not available right now.'], 503);
+        }
+
+        try {
+            $reply = $afia->chat(trim($validated['message']), $validated['history'] ?? [], $this->context($request));
+        } catch (\Throwable $e) {
+            report($e);
+
+            return response()->json(['message' => 'Afia could not respond right now. Please try again.'], 502);
+        }
+
+        return response()->json(['reply' => $reply]);
+    }
+
+    /** @return array<string, mixed> */
+    private function context(Request $request): array
+    {
+        $user = $this->accountUser($request);
+        $store = $this->currentStore($request);
+        $storeIds = WooStore::query()->where('user_id', $user->id)->pluck('id');
+
+        return [
+            'signed_in' => 'yes',
+            'plan' => $this->subscriptions->hasPaidPlan($user) ? 'paid' : 'free',
+            'connected_stores' => WooStore::query()->where('user_id', $user->id)->where('status', WooStore::STATUS_ACTIVE)->count(),
+            'active_store' => $store?->site_name ?? $store?->site_url ?? 'none selected',
+            'products_total' => WooProduct::query()->whereIn('woo_store_id', $storeIds)->count(),
+            'orders_new' => $store
+                ? WooOrder::query()->where('woo_store_id', $store->id)->where('fulfillment_status', WooOrder::FULFILLMENT_NEW)->count()
+                : 0,
+        ];
+    }
+}
diff --git a/app/Services/Afia/AfiaService.php b/app/Services/Afia/AfiaService.php
new file mode 100644
index 0000000..68d706b
--- /dev/null
+++ b/app/Services/Afia/AfiaService.php
@@ -0,0 +1,169 @@
+<?php
+
+namespace App\Services\Afia;
+
+use Illuminate\Support\Facades\Http;
+use RuntimeException;
+
+class AfiaService
+{
+    public function enabled(): bool
+    {
+        if (! (bool) config('afia.enabled', true)) {
+            return false;
+        }
+
+        return $this->hasLocalKey() || $this->hasPlatformRelay();
+    }
+
+    /**
+     * @param  array<int, array{role: string, text: string}>  $history
+     * @param  array<string, mixed>  $context
+     */
+    public function chat(string $message, array $history, array $context): string
+    {
+        if (! $this->enabled()) {
+            throw new RuntimeException('Afia is not configured.');
+        }
+
+        if ($this->hasLocalKey()) {
+            return $this->chatLocally($message, $history, $context);
+        }
+
+        return $this->chatViaPlatform($message, $history, $context);
+    }
+
+    /**
+     * @param  array<int, array{role: string, text: string}>  $history
+     * @param  array<string, mixed>  $context
+     */
+    private function chatLocally(string $message, array $history, array $context): string
+    {
+        $provider = (string) config('afia.provider', 'openai');
+        $model = (string) config('afia.model', 'gpt-4o-mini');
+        $apiKey = (string) config('afia.api_key');
+
+        $messages = [['role' => 'system', 'content' => $this->systemPrompt($context)]];
+        foreach (array_slice($history, -8) as $turn) {
+            $role = ($turn['role'] ?? 'user') === 'assistant' ? 'assistant' : 'user';
+            $text = trim((string) ($turn['text'] ?? ''));
+            if ($text !== '') {
+                $messages[] = ['role' => $role, 'content' => $text];
+            }
+        }
+        $messages[] = ['role' => 'user', 'content' => $message];
+
+        return $provider === 'anthropic'
+            ? $this->viaAnthropic($model, $apiKey, $messages)
+            : $this->viaOpenAi($model, $apiKey, $messages);
+    }
+
+    /**
+     * @param  array<int, array{role: string, text: string}>  $history
+     * @param  array<string, mixed>  $context
+     */
+    private function chatViaPlatform(string $message, array $history, array $context): string
+    {
+        $base = rtrim((string) config('afia.platform_api_url', ''), '/');
+        $token = (string) config('afia.platform_api_key', '');
+
+        $res = Http::withToken($token)->acceptJson()->timeout(50)->post($base.'/afia/chat', [
+            'product' => (string) config('afia.product', 'woo'),
+            'message' => $message,
+            'history' => $history,
+            'system_prompt' => $this->systemPrompt($context),
+        ]);
+
+        if ($res->status() === 503) {
+            throw new RuntimeException('Afia is not configured on the platform.');
+        }
+
+        if ($res->failed()) {
+            throw new RuntimeException('Platform Afia relay failed: '.$res->status());
+        }
+
+        $reply = trim((string) $res->json('reply', ''));
+        if ($reply === '') {
+            throw new RuntimeException('Platform Afia relay returned an empty response.');
+        }
+
+        return $reply;
+    }
+
+    private function hasLocalKey(): bool
+    {
+        return (string) config('afia.api_key', '') !== '';
+    }
+
+    private function hasPlatformRelay(): bool
+    {
+        return rtrim((string) config('afia.platform_api_url', ''), '/') !== ''
+            && (string) config('afia.platform_api_key', '') !== '';
+    }
+
+    private function viaOpenAi(string $model, string $apiKey, array $messages): string
+    {
+        $res = Http::withToken($apiKey)->acceptJson()->timeout(45)
+            ->post('https://api.openai.com/v1/chat/completions', [
+                'model' => $model,
+                'temperature' => 0.3,
+                'max_tokens' => 600,
+                'messages' => $messages,
+            ]);
+
+        if ($res->failed()) {
+            throw new RuntimeException('OpenAI request failed: '.$res->status());
+        }
+
+        return trim((string) $res->json('choices.0.message.content', ''));
+    }
+
+    private function viaAnthropic(string $model, string $apiKey, array $messages): string
+    {
+        $system = $messages[0]['content'] ?? '';
+        $turns = array_values(array_filter($messages, fn ($m) => $m['role'] !== 'system'));
+
+        $res = Http::withHeaders([
+            'x-api-key' => $apiKey,
+            'anthropic-version' => '2023-06-01',
+        ])->acceptJson()->timeout(45)->post('https://api.anthropic.com/v1/messages', [
+            'model' => $model,
+            'max_tokens' => 600,
+            'system' => $system,
+            'messages' => array_map(fn ($m) => ['role' => $m['role'], 'content' => $m['content']], $turns),
+        ]);
+
+        if ($res->failed()) {
+            throw new RuntimeException('Anthropic request failed: '.$res->status());
+        }
+
+        return trim((string) $res->json('content.0.text', ''));
+    }
+
+    /** @param  array<string, mixed>  $context */
+    private function systemPrompt(array $context): string
+    {
+        $ctx = collect($context)->map(fn ($v, $k) => "- {$k}: {$v}")->implode("\n");
+
+        return <<<PROMPT
+        You are Afia, the assistant inside Ladill Woo Manager (woo.ladill.com).
+        Help merchants connect WooCommerce stores, fulfill orders, sync products and categories, and manage catalog content. Be concise, friendly, and actionable.
+
+        What Ladill Woo Manager does:
+        - Connect a WordPress/WooCommerce store via the Ladill plugin (Connect with Ladill).
+        - Switch between multiple stores from the top bar (Pro plan).
+        - Orders: sync and update fulfillment status; payments stay in WooCommerce.
+        - Products & categories: sync from the store, edit, and push changes back when the plugin is connected.
+        - Stores page: view connected sites, switch active store, disconnect.
+        - Free plan: 1 store and 20 products. Pro unlocks multiple stores and unlimited products.
+
+        Rules:
+        - Only answer questions about Ladill Woo Manager and WooCommerce fulfillment via Ladill.
+        - If asked about invoicing, POS, or email, say those live in other Ladill apps.
+        - Never invent order numbers or product counts — use the user context below or say where to check.
+
+        Current user context:
+        {$ctx}
+        PROMPT;
+    }
+}
diff --git a/config/afia.php b/config/afia.php
new file mode 100644
index 0000000..b90afa1
--- /dev/null
+++ b/config/afia.php
@@ -0,0 +1,11 @@
+<?php
+
+return [
+    'product' => env('AFIA_PRODUCT', 'woo'),
+    'enabled' => (bool) env('AFIA_ENABLED', true),
+    'provider' => env('AFIA_PROVIDER', 'openai'),
+    'model' => env('AFIA_MODEL', 'gpt-4o-mini'),
+    'api_key' => env('AFIA_API_KEY', env('OPENAI_API_KEY')),
+    'platform_api_url' => env('AFIA_PLATFORM_API_URL', env('IDENTITY_API_URL', 'https://ladill.com/api')),
+    'platform_api_key' => env('AFIA_PLATFORM_API_KEY', env('IDENTITY_API_KEY_WOO')),
+];
diff --git a/resources/views/components/user-layout.blade.php b/resources/views/components/user-layout.blade.php
index 52d0fc5..8d2a348 100644
--- a/resources/views/components/user-layout.blade.php
+++ b/resources/views/components/user-layout.blade.php
@@ -28,6 +28,7 @@
     </div>
     @auth
         @include('partials.sso-keepalive')
+        @include('partials.afia')
     @endauth
 </body>
 </html>
diff --git a/resources/views/layouts/user.blade.php b/resources/views/layouts/user.blade.php
index 52d0fc5..8d2a348 100644
--- a/resources/views/layouts/user.blade.php
+++ b/resources/views/layouts/user.blade.php
@@ -28,6 +28,7 @@
     </div>
     @auth
         @include('partials.sso-keepalive')
+        @include('partials.afia')
     @endauth
 </body>
 </html>
diff --git a/resources/views/partials/afia.blade.php b/resources/views/partials/afia.blade.php
index ea42e07..ba1b6ea 100644
--- a/resources/views/partials/afia.blade.php
+++ b/resources/views/partials/afia.blade.php
@@ -1,10 +1,10 @@
 @php
-    $afiaGreeting = "Hi, I'm Afia 👋 Ask me about creating invoices, getting paid online, customers, products, or templates…";
+    $afiaGreeting = "Hi, I'm Afia 👋 Ask me about connecting your WooCommerce store, syncing orders, or managing products…";
     $afiaSuggestions = [
-        'How do I create an invoice?',
-        'How do customers pay an invoice?',
-        'How do I add a product?',
-        'Where do payments settle?',
+        'How do I connect my WooCommerce store?',
+        'How do I sync orders for fulfillment?',
+        'How do I add or edit a product?',
+        'What is the difference between Free and Pro?',
     ];
 @endphp
 {{-- Afia — Ladill AI assistant slide-over. Opened via $dispatch('afia-open'). --}}
@@ -48,7 +48,7 @@
                 </span>
                 <div class="leading-tight">
                     <p class="text-sm font-semibold text-slate-900">Afia</p>
-                    <p class="text-[11px] text-slate-400">Invoice assistant</p>
+                    <p class="text-[11px] text-slate-400">Woo Manager assistant</p>
                 </div>
             </div>
             <div class="flex items-center gap-1">
diff --git a/routes/web.php b/routes/web.php
index 317639f..35605a4 100644
--- a/routes/web.php
+++ b/routes/web.php
@@ -3,6 +3,7 @@
 use App\Http\Controllers\Auth\SsoLoginController;
 use App\Http\Controllers\NotificationController;
 use App\Http\Controllers\WalletBalanceController;
+use App\Http\Controllers\Woo\AiController;
 use App\Http\Controllers\Woo\CategoryController;
 use App\Http\Controllers\Woo\ConnectWordPressController;
 use App\Http\Controllers\Woo\DashboardController;
@@ -62,6 +63,8 @@ Route::middleware(['auth', 'platform.session'])->group(function () {
     Route::delete('/stores/{store}', [StoreController::class, 'destroy'])->name('woo.stores.destroy');
     Route::get('/settings', [SettingsController::class, 'edit'])->name('woo.settings');
 
+    Route::post('/ai/chat', [AiController::class, 'chat'])->middleware('throttle:30,1')->name('woo.ai.chat');
+
     Route::get('/pro', [ProController::class, 'index'])->name('woo.pro.index');
     Route::post('/pro/subscribe', [ProController::class, 'subscribe'])->name('woo.pro.subscribe');
     Route::post('/pro/subscribe-enterprise', [ProController::class, 'subscribeEnterprise'])->name('woo.pro.subscribe-enterprise');
diff --git a/tests/Feature/WooAfiaTest.php b/tests/Feature/WooAfiaTest.php
new file mode 100644
index 0000000..02dfad3
--- /dev/null
+++ b/tests/Feature/WooAfiaTest.php
@@ -0,0 +1,62 @@
+<?php
+
+namespace Tests\Feature;
+
+use App\Models\User;
+use App\Services\Afia\AfiaService;
+use Illuminate\Foundation\Testing\RefreshDatabase;
+use Illuminate\Support\Facades\Http;
+use Tests\TestCase;
+
+class WooAfiaTest extends TestCase
+{
+    use RefreshDatabase;
+
+    public function test_dashboard_includes_afia_panel_and_chat_route(): void
+    {
+        $user = User::factory()->create();
+
+        $this->actingAs($user)
+            ->get(route('woo.dashboard'))
+            ->assertOk()
+            ->assertSee('Open Afia AI assistant', false)
+            ->assertSee('Woo Manager assistant', false)
+            ->assertSee(route('woo.ai.chat'), false);
+    }
+
+    public function test_afia_chat_returns_reply_when_enabled(): void
+    {
+        config(['afia.enabled' => true, 'afia.api_key' => 'test-key']);
+
+        $this->mock(AfiaService::class, function ($mock) {
+            $mock->shouldReceive('enabled')->andReturn(true);
+            $mock->shouldReceive('chat')->once()->andReturn('Install the Ladill plugin and click Connect with Ladill.');
+        });
+
+        $this->actingAs(User::factory()->create())
+            ->postJson(route('woo.ai.chat'), ['message' => 'How do I connect my store?'])
+            ->assertOk()
+            ->assertJsonPath('reply', 'Install the Ladill plugin and click Connect with Ladill.');
+    }
+
+    public function test_afia_chat_uses_platform_relay_when_local_key_missing(): void
+    {
+        config([
+            'afia.enabled' => true,
+            'afia.api_key' => '',
+            'afia.platform_api_url' => 'https://platform.test/api',
+            'afia.platform_api_key' => 'woo-relay-key',
+        ]);
+
+        Http::fake([
+            'platform.test/api/afia/chat' => Http::response([
+                'reply' => 'Use Sync from store on the Orders page.',
+            ]),
+        ]);
+
+        $this->actingAs(User::factory()->create())
+            ->postJson(route('woo.ai.chat'), ['message' => 'How do I sync orders?'])
+            ->assertOk()
+            ->assertJsonPath('reply', 'Use Sync from store on the Orders page.');
+    }
+}