diff --git a/deploy/deploy.sh b/deploy/deploy.sh
index 7811ab0..0e4d401 100755
--- a/deploy/deploy.sh
+++ b/deploy/deploy.sh
@@ -200,7 +200,7 @@ switch_current_release() {
     return 0
   fi
 
-  echo "Unable to update current release symlink at $CURRENT_LINK" >&2
+  echo "Unable to update current release symlink at $CURRENT_LINK (run as root: ln -sfnT $NEW_RELEASE $CURRENT_LINK)" >&2
   return 1
 }